Added by Ron Harber on February 27, 2009 at 10:36am —
My dealership needs a minimum twenty percent reduction in costs to ensure our survival in the market place.
Like many dealerships, we were looking to reduce our expense structure. After months of watching the numbers come in and working hard to improve the bottom line, we decided on a new strategy. This new strategy is a wholesale reduction of variable and some fixed expenses.
Our General Manager drafted a letter… Continue
Added by Steven Shaw on February 23, 2009 at 2:48pm —
Chart on left shows US User-Generated Content Consumers and Creators, 2008 & 2013 (millions and % of Internet users)
A Spotlight on UGC Participants
- eMarketer estimates there were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly… Continue
Added by Ralph Paglia on February 22, 2009 at 1:00am —
Chart on left shows Reasons that US Internet Users Use Social Networking Sites, November 2008 (% of respondents)
Plugging in to Social Networkers’ Behavior... Dealers do best by helping customers do what they like.
In the social media arena, automotive marketers know that traffic is high and increasing, but social networks have… Continue
Added by Ralph Paglia on February 22, 2009 at 12:30am —
American Sales Ind. is located in Riviera Beach, FL. We have successfully been in business since 1979 with clients around the world. We strive to go that extra mile to ensure that our customers are happy with the services that they are receiving. We make sure that the end-user is as happy with the product as the… Continue
Added by Andy Artessa on February 20, 2009 at 7:30pm —
Union Givebacks, Rising Market Share Are Tied to Rivals' Bad News; Why Some Shoppers Switch to Ford
By MATTHEW DOLAN
Ford Motor Co., which hasn't taken a dime of government bailout loans, is benefiting from the troubles of its two cross-town competitors in Detroit, General… Continue
Added by Ralph Paglia on February 20, 2009 at 6:00pm —
More than half (56%) of Millennial-generation consumers in the US think the auto industry is “old,” and 33% say it is not innovative, yet most believe that auto companies’ use of technology will be key to engaging them in the future, according to a… Continue
Added by Ralph Paglia on February 20, 2009 at 3:30pm —
Added by Ralph Paglia on February 20, 2009 at 3:00pm —
Tasca University™ Provides World Class Consulting!
At Tasca University™ our mission is to provide automotive retailers Best in Class in-dealership consulting and training! With 65 years of knowledge, proven solutions and proven results we will share methods that will show the
VISION, STRATEGY and TACTICS necessary to Attract, Satisfy and Retain more… Continue
Added by Erik Stuttz on February 20, 2009 at 7:00am —
What is Incentive Research?
We take the hard work out of manually updating or using an old fashion grid to display manufacturer rebates and incentives. Incentive Research hosts factory rebate and incentive information for your dealer's website (we just add a custom icon to your site..that's it) ...and it is a great lead converter! We have noticed many dealers find it painful to updated incentives or completely missed the boat by… Continue
Added by Nick on February 19, 2009 at 12:06pm —
I wanted to share with everyone something very exciting we are seeing in regards to Conversion Ratios. We recently launched the on-line negotiation system for Portland Oregon dealer Ron Tonkin Honda. The pilot which is considered a "soft roll-out" commenced on February 1st. and is the first planned roll-out to be followed by Tonkin's other 16 locations. The soft roll-out involves nothing more than posting a call to action on their website that takes… Continue
Added by Jock Schowalter on February 18, 2009 at 2:33pm —
Since my last exercise I have had so much response regarding increasing ELR. Immediately questions arise about customer satisfaction and decrease in production. I suggest that we can have it all. We just need to train our service advisors how to sell effectively. I have made a career of walking the parking lot touching the car and keeping my WIP to a minimum. I also have traveled and worked with hundreds of service advisors. We always look for ways to… Continue
Added by Steven Shaw on February 18, 2009 at 10:30am —
Don’t miss out on the biggest retail automotive e-commerce event of the year!
Get Your Digital Dealer Registration Fee Reimbursed by ADP
And, here's an offer that is ONLY available to ADM Professional Community Members, and Ford-Lincoln-Mercury franchised dealers. If you are an ADM member, and you attend the 6th Digital Dealer… Continue
Added by Ralph Paglia on February 18, 2009 at 5:30am —
Has anyone perfected video emails?
Are you interested in finding a well balanced system that includes content and the lead management tools needed in an integrated package for video email responses and marketing campaigns?
There are several well known Vehicle Inventory (pan and zoom) or custom made… Continue
Added by Ralph Paglia on February 15, 2009 at 5:00pm —
The visual illustrations of marketing and sales funnels that most car guys know and love apply very well to digital advertising audience quality. And when it comes to the value of impressions made by a dealer's advertising campaigns, the quality of the audience seeing thos ads is a mjor component of ROI from the campaign. What is the value that a Digital Advertising campaign's… Continue
Added by Ralph Paglia on February 14, 2009 at 8:00pm —
In the midst of all the troubling economic news that seems to come out every day, this piece not only bothers me quite a bit, but is quite unexpected. Last month when Google announced they were getting rid of Google Print, which allowed many dealers to buy Newspaper Advertising space at far below the normal costs,… Continue
Added by Ralph Paglia on February 14, 2009 at 4:30pm —
This might as well have been published today!
Selling online advertising for KBB has afforded me the opportunity to meet hundreds of dealer professionals across the nation. My job requires me to deal with the Principle or the GM. Unfortunately in the past 10 months I have had many of my customers close the doors. Feel like a part of America closes every time I hear of a dealer closing their doors, to not take it personal… Continue
Added by Ron Harber on February 10, 2009 at 12:00pm —
Automaker's Assurance Program Spot Won't Win Any Polls, but It Might Actually Move Some Metal
- by Jonah Bloom
It won't top any of the many meaningless Super Bowl ad charts, but the best advertising in the big game was Hyundai's "Contract."
The spot itself is not a visual extravaganza like the Coke or Audi spots, nor was it made according to the trite… Continue
Added by Ralph Paglia on February 8, 2009 at 10:30pm —
Down economy leads to more time spent online
Harris Interactive, a leading market research firm, says on a daily and weekly basis Americans are spending more time online. They attribute the increase to a large percentage of the unemployed using the Internet to research jobs or educational opportunities, and to adults checking international and national news sites more frequently for updated economic news. For marketers, a steady increase in… Continue
Added by Ron Harber on February 5, 2009 at 8:23am —
By Lance Winslow
Perhaps you are like me and spend a good bit of your day reading and searching online. Turns out it is the most common past time, now passing even TV. Have you ever wondered what everyone else is searching online? If you have ever considered this, then boy do I have a good book to recommend to you:
"Click – What Millions of People are Doing Online and Why it Matters"
by Bill Tancer;… Continue
Added by Lance Winslow on February 4, 2009 at 11:44pm —