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Featured ADM Member Blog Posts – February 2008 Archive (6)

Online Research Drives Offline Retail Location Sales

Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.



”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue

Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments

Courtesy San Diego Email-Video-Microsite Database Marketing Campaign

Here's a great example of using a combination of email, online video and model-specific microsites to pull together an effective and personalized autoresponse targeted to customers who have submitted leads from 3rd party lead providers... Here's the email structure sent out by the dealership as best as I could copy and paste it into this Blog posting format:

Hi Ralph,



Please… Continue

Added by Ralph Paglia on February 26, 2008 at 8:30am — No Comments

OEMs and Dealers Fight for Online Advertising Inventory

Carmakers are finding they have a new rival for online ads: dealers.



Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.



CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.



Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue

Added by Ralph Paglia on February 25, 2008 at 12:29pm — No Comments

ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.



ADP’s Digital Advertising is specifically designed to:



* Generate more Showroom and Web traffic

* Deliver higher quality Web Leads and Phone Calls

* Increase Dealer web site conversion rates

* Communicate the Dealer’s… Continue

Added by Ralph Paglia on February 12, 2008 at 10:00pm — No Comments

Spring 2008 Digital Dealer Conference and Exposition Speakers - Gaylord Palms Resort in Orlando, FL

The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.

This is a conference put on by Dealer…

Continue

Added by Ralph Paglia on February 7, 2008 at 9:30am — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…

Continue

Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

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