Automotive Digital Marketing

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All ADM Member Blog Posts (12,431)


Vendor
Convert More Internet Leads

Based on Forbes study

  • Companies take 46 hours and 53 minutes to pick up the phone and respond to a lead
  • Only 1.3 attempts are made to reach a lead on average
  • These factors combined lead to loss of 71% leads

Lead times are much better for the auto industry, still, there is room for improvement and valuable leads are lost due to latency around internet manager assigning a lead and then…

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Added by Vidushi Jain on November 19, 2017 at 12:48pm — No Comments


Vendor
Auto Repair Shop Marketing for 2018 & Beyond

Looking for new ways to get some advertising out about your auto shop? There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto repair shop.…

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Added by Michael Reid on November 19, 2017 at 5:00am — No Comments

How Many Reviews Required To Sway Customers?

Most People Need to Read More Than 3 Reviews

Before Trusting A Car Dealership

Virtually all American adults (93%) read online reviews to determine if a car dealership is good or bad, reveals BrightLocal in its latest annual …

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Added by Ralph Paglia on November 18, 2017 at 9:00pm — No Comments


Media
Trading Trucks: How to Buy a New Rig Without Breaking the Bank

Whether you’ve been leasing a big rig and now you want to make the jump to ownership or you already own a truck that no longer meets your needs, sometimes you just know that it’s time to get a new big rig.

It’s a significant investment, which means you want to ensure you get the…

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Added by Kara Masterson on November 18, 2017 at 8:00pm — No Comments


Influencer
SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017…

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Added by John Sternal on November 18, 2017 at 7:30pm — No Comments

Email Marketing Statistics Infographic

The Giant Email Marketing Statistics Guide

It's not a new craze sweeping the nation…

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Added by Ralph Paglia on November 18, 2017 at 7:00pm — No Comments

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…

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Added by Kevin Root on November 16, 2017 at 9:30am — No Comments

Marketing of the Future: How Blockchain is Transforming the Digital Marketing Landscape

Blockchain, the digital ledger of our time, is used to track and record the transaction of Bitcoin, among other cryptocurrencies, in the public sphere.

And this is all blockchain is, for those who…

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Added by Taylor Johnson on November 16, 2017 at 8:30am — No Comments


Influencer
Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…

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Added by sara callahan on November 16, 2017 at 6:30am — No Comments


Vendor
Putting the “R” Back in CRM

Too often, CRM and direct…

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Added by Scot Eisenfelder on November 16, 2017 at 6:00am — 1 Comment


Agency
Wintery Roads: How to Make Sure Your Family Car is Ready for Icy Roadways

A vehicle that is winter-ready is safe, well-stocked, and inhabitable in extreme weather conditions. The following tips will help you prepare for cold weather and icy roadways while driving. Being prepared could very well be what saves you and your family from adverse road conditions while…

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Added by Lizzie Weakley on November 15, 2017 at 4:30pm — No Comments


Agency
Auto Accidents: 3 Too-Common Mistakes We Make When Buying A Car

Buying a car isn’t always easy.

It’s not just finding the car that’s hard—you’ve got to find the right dealer, get the right financing, and hope that you’ve made the right choices. It’s no wonder, then, that so many car buyers make some major mistakes when making purchases. Below…

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Added by Brooke Chaplan on November 15, 2017 at 3:00pm — No Comments


Vendor
BLACK BOOK DATA SHOWS LUXURY AND SPORTY CARS SEGMENTS INCREASING IN DEPRECIATION ENTERING NOVEMBER

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October.

Cars overall dropped -1.8% and trucks decreased -1.1% in value during October. All vehicles are averaging…

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Added by Black Book on November 15, 2017 at 7:00am — No Comments


Influencer
LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…

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Added by John Sternal on November 15, 2017 at 7:00am — No Comments


Vendor
Overall Normal Depreciation for November

    
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…
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Added by Black Book on November 15, 2017 at 7:00am — No Comments


Coach
Writing from Prompts

Do you ever need a break from your novel-in-progress but don’t know what else to write?

Or are you ready to start a new project but don’t have a good idea?

 

One way to break free from that kind of writer’s block is to write from prompts.

 

Never heard of writing prompts? Here’s the idea: someone gives you a…

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Added by Vicki D. Casey on November 15, 2017 at 6:00am — No Comments


Dealer
Vehicle Pre Purchase Inspection to Prevent Disappointment

Owning a personal car is a dream come true. The luxury and comfort in association with a personal vehicle is truly incomparable. But it is very much essential to…

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Added by David Fenton on November 14, 2017 at 8:30pm — 1 Comment

Profiles In Leadership: April Ancira of Ancira Auto Group

April Ancira: Ironwoman with a Soft Side

Finding Fulfillment in Family, Philanthropy and…

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Added by Ralph Paglia on November 14, 2017 at 2:00pm — 1 Comment


Dealer
Do Driverless Cars Consume Too Much Power to be Viable?

The driverless (or autonomous) vehicle has long been a dream of consumers the world over, and it’s gradually becoming a reality.

 

Self-driving cars may once have been the stuff of science-fiction, enabling drivers the freedom to relax and let an on-board computer take the wheel, but visionary minds…

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Added by Thomas Lee on November 14, 2017 at 9:39am — 1 Comment


Influencer
Dealership Websites That Engage vs. “Trap’ Can Double Closing Rates

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…

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Added by Crystal Hartwell on November 14, 2017 at 6:30am — 1 Comment

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