Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most people think about marketing as a way to generate immediate ROI.
For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.
While it's important to expect…Continue
Added by Courtney Evans on June 7, 2019 at 6:30am — No Comments
Index Should Begin To Feel Downward Pressures For Remainder of Year From Falling Demand
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for May (114.4), a 0.7% change from…Continue
Added by Black Book on June 7, 2019 at 6:22am — No Comments
Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consumers.
Added by Jim Flint on June 7, 2019 at 6:00am — No Comments
Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…Continue
Added by jon nigbor on June 6, 2019 at 2:00pm — No Comments
Buy/sell market shows strong 2019 start with 54 completed transactions in Q1 2019, in spite of new vehicle sales slowdown; stability of dealership profitability and increase in sellers to market contributes to robust transaction activity; peaking real estate values and industry debt levels spike market risk, according to The Blue Sky Report® released by Kerrigan Advisors.
Irvine, CA – June 5, 2019…Continue
Added by Crystal Hartwell on June 6, 2019 at 8:21am — No Comments
The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle demand in any given month, the current automotive market…Continue
Added by Graham Annett on June 6, 2019 at 6:27am — No Comments
Data Shows Various Impacts and Complexity of Vehicle Repairs on Claims
Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, announced today, a new set of data analysis showing how much average claims have increased annually for…Continue
Added by John Sternal on June 6, 2019 at 6:09am — No Comments
Even though purchasing your first vehicle can be an amazing experience, making a single mistake could end up costing you quite a bit of money. Well before you sign any paperwork or make an offer, you will need to take many different variables into consideration. Luckily, with a little planning and some hard work, you can make sure that you get a great…Continue
Added by Rachelle Wilber on June 5, 2019 at 10:24am — No Comments
1. Make the correct choice of your attitude:
The most important thing for you to come out of the house on any given day is what attitude do you adapt to face your day? A negative attitude can make your day worse. But adopting a positive attitude can lead to good and great thoughts in your…
Added by Rob on June 5, 2019 at 7:44am — No Comments
According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every technological…Continue
Added by Dan Beres on June 5, 2019 at 7:07am — No Comments
Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all support for Windows 7, which means they will no longer be releasing security updates. If you haven't upgraded to Windows 10 by January 14, 2020, your dealership will be highly vulnerable to attacks from cybercriminals.
Added by Erik Nachbahr, CISSP on June 5, 2019 at 6:01am — No Comments
We are only in the 5th month in 2019, and the motor brands haven’t stopped surprising us with their new creations, including newly launched Hyundai Venue and Tata Altroz. And here are a much-awaited brief and factors to compare cars that have captured the market since the launch.
Design and engine performance
For all the hype, Hyundai hasn’t done much change in space and dimensions. Hyundai Venue is one the narrowest SUVs also being short in height.…Continue
Added by Sandeep on June 4, 2019 at 11:30pm — No Comments
Traffic law may not hold the same degree of public respect as other legal fields, but it's one of the most relevant and important when it comes to day-to-day activities. Anyone that uses public roads is subject to local laws regarding driving behavior and vehicle maintenance. Failing to understand or follow these rules is usually punished by a relatively minor fine, but some violations can become a financial and administrative nightmare to resolve.
Added by Lizzie Weakley on June 4, 2019 at 3:22pm — No Comments
In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”. As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot seat”.…Continue
Added by Jim Flint on June 4, 2019 at 8:06am — No Comments
Urbandale, IA—June 4, 2019—Flick Fusion Video Marketing's internal data reveals that full-motion walkaround videos are the fastest growing video products among auto dealerships in 2019. As a percentage of total video views that consumers have watched on dealership websites, social media platforms and third-party auto shopping sites, full-motion walkaround video views have risen 20% in Q1 2019 compared to Q1…Continue
Added by Timmy D. James on June 4, 2019 at 6:17am — No Comments
Even if you have a relatively powerful truck, towing heavy loads can push a vehicle to its limits. Luckily, with a few simple upgrades and some preventative maintenance, you can make sure that your truck continues to haul load after load in the coming years.
As a general rule, most old trucks need a tune-up every 30,000…Continue
Added by Rachelle Wilber on June 4, 2019 at 6:08am — No Comments
Whether you’ve just purchased a new home and are planning on doing a house flip, home renovation is a project that is both fulfilling and enjoyable. However, it’s important to keep in mind that it’s not something that you can just do flying by the seat of your knickers.
A home renovation is no small task, and you’ll need to carefully plan and research in order to avoid future mishaps. Not to mention that there’s a considerably big amount of…Continue
Added by Jitender Sharma on June 4, 2019 at 4:19am — No Comments
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.
Added by jon nigbor on June 3, 2019 at 8:00am — No Comments
eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue
Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…Continue
Added by Scot Eisenfelder on June 3, 2019 at 6:00am — No Comments
Added by Anica Oaks on May 31, 2019 at 5:30pm — No Comments