Here's a great example of using a combination of email, online video and model-specific microsites to pull together an effective and personalized autoresponse targeted to customers who have submitted leads from 3rd party lead providers... Here's the email structure sent out by the dealership as best as I could copy and paste it into this Blog posting format:
Added by Ralph Paglia on February 26, 2008 at 8:30am —
Carmakers are finding they have a new rival for online ads: dealers.
Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.
CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.
Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue
Added by Ralph Paglia on February 25, 2008 at 12:29pm —
American Auto Dealer profits seem to be stuck in neutral since 2001...
For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.
The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue
Added by Ralph Paglia on February 25, 2008 at 6:00am —
Here is the Washington Post's Mensa Invitational which once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.
Here are the winners:
1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period of time.
2. Ignoranus: A person who's both stupid and an asshole.
3. Intaxication: Euphoria at getting a tax… Continue
Added by Ralph Paglia on February 24, 2008 at 12:29pm —
This is what we have all been looking for! Slideshow, 360 spin, voice-over capability, and a clean, very smooth operating appearance!
It seems like the inventory hosting companies are starting to listen to our requests for better presentations
Link to 360 spin…
Added by Jeremy Gould on February 23, 2008 at 7:00pm —
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of… Continue
Added by Ralph Paglia on February 22, 2008 at 8:30am —
director of business development provides tips for tying broadband video more closely into the shopping experience.
By Tomer Alpert
There were more than a billion views on Yahoo! Video
in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue
Added by Ralph Paglia on February 22, 2008 at 7:30am —
The author of this article is Jim Edwards. Jim is a friend and someone that I consider one of my mentors in the automotive industry. He wrote the following observation about a recent experience at a car dealership and I wanted to share it with you. I hope you enjoy it.
Two months ago, my car club was holding its annual open car show at a large dealership in my area of the state. This event draws hundreds of owners eager to show off… Continue
Added by Tracy E. Myers, CMD on February 20, 2008 at 10:30am —
In 2008 a new phrase has been coined “Online Dealership Reputation Management
”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue
Added by Ralph Paglia on February 19, 2008 at 9:00pm —
I have been involved in dealer communications at American Honda for over 12 years and I enjoyed my experience very much. The dealerships are great people to work with. The one area of concern has been the vision and direction of the Acura Division.
As I listened in to the presentation to Acura dealers at NADA (San Francisco) I heard the promise of a "huge shift" in the next year that will move the brand closer to tier 1 luxury brands such as Lexus, BMW and Mercedes-Benz. I truly want… Continue
Added by Bill Pike on February 18, 2008 at 4:00pm —
Is Your Dealership Attractive?
There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.
Added by Ralph Paglia on February 18, 2008 at 12:47pm —
Automotive Digital Marketing Group on LinkedIn
You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:
* Reach other members of Automotive Digital Marketing
* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue
Added by Ralph Paglia on February 18, 2008 at 8:00am —
There’s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?
Convert Your Clicks
But we’re kind of a live-and-let-live… Continue
Added by Ralph Paglia on February 17, 2008 at 3:30pm —
Here are some examples of the optional Ford Dealer Connection Premier Customization Service:
They utilize newspaper ads, internet specials, etc…They also have a body shop page and internet coupons.
Utilizing one of the new Model Specific videos (Lincoln MKX). Very SHARP! Also, they have internet coupons, Newsletter, newspaper… Continue
Added by Ralph Paglia on February 17, 2008 at 9:56am —
Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008
2008 Dealer Marketing Panel of Experts:
Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue
Added by Ralph Paglia on February 16, 2008 at 8:14pm —
Ralph Paglia: e-Business Director, Courtesy Chevrolet
by : Digital Dealer
In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue
Added by Ralph Paglia on February 15, 2008 at 5:43pm —
New York Times - February 15, 2008
4 News Companies Ally to Sell Ads on the Internet
By LOUISE STORY
Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
Each of the four companies — the Tribune Company, the… Continue
Added by Ralph Paglia on February 15, 2008 at 1:18pm —
The North American automotive industry, and in fact the industry worldwide, continues to go through a challenging time. This has American auto makers considering and refining all the links in their supply and sales chain, from production to incentives.
At the head of the chain, they’re doing whatever they can to reduce their cost of doing business: lowering overheads, creating leaner production and supply chains, and renegotiating contracts.
At the same time, OEMs are also… Continue
Added by Jackie Grant on February 14, 2008 at 8:19am —
Autodata Solutions Introduces Regional Incentive and Rebate Data for Automotive Portals and Media Sites
Detroit, Michigan, February 5, 2008
– With billions of dollars reported in aggregated incentive spending by automotive manufacturers every year, automotive portals are looking for ways to provide this information to consumers. Autodata Solutions, Inc., a leading provider of automotive content, research and technology, introduces comprehensive ZIP code-specific… Continue
Added by Jackie Grant on February 14, 2008 at 7:30am —
Check out my Valentine's Day gift from the New York Times:
Added by Jody DeVere on February 13, 2008 at 5:48pm —