Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,558)

Sometimes Sinners Make the Best Preachers

Correcting My Contribution to the Battle Between Buyer and Seller

 

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small…
Continue

Added by Chip King on September 28, 2020 at 6:51am — No Comments

FlickFusion Selected as Certified Provider for Shift Digital’s Porsche Dealer Digital Video Retail Program

Urbandale, IA—September 28, 2020—FlickFusion has been selected as a Certified Provider for Shift Digital’s Porsche Dealer Digital Video Retail Program. Porsche dealers now have the option to choose from FlickFusion’s entire suite of video marketing products, either on an a la carte basis or as integrated packages for all of their video marketing needs. All of FlickFusion’s products are eligible for OEM co-op…

Continue

Added by Timmy D. James on September 28, 2020 at 5:00am — No Comments

Easy Tips for Car Dealers to Buy Likes on Instagram

The photo-sharing social media site Instagram is the best way for auto dealers to reach out to their prospective customers. You can simply show the high-definition visuals of your inventory to pique audience interest. It could be stunning photos and videos of the swanky cars. You can create excitement among online shoppers through your Instagram page…

Continue

Added by Trudy Seeger on September 27, 2020 at 1:18am — No Comments

Human Resource Management: What Dealers and General Managers Need To Know

Continue

Added by Ralph Paglia on September 25, 2020 at 7:00pm — No Comments

Amplify Your Marketing With Video Ads

Amplify your marketing with video ads.

#videoads #youtube #dealers #dealerships…

Continue

Added by Jim Flint on September 25, 2020 at 7:42am — No Comments

Protective to Acquire Revolos, Adding Complementary Product Portfolio to Asset Protection Division

Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced it has reached an agreement to acquire the Revolos family of companies.

“Protective’s Asset Protection Division is an important—and growing—part of our business,” said Rich Bielen, President & CEO, Protective. “As we continue to navigate the uncertain situation posed by COVID-19, we remain focused on serving more customers. This…

Continue

Added by John Sternal on September 25, 2020 at 5:59am — No Comments

eMarketer Report: Automotive Digital Advertising Spend In 2020

Pandemic Causes Significant Pullback, Making Automotive Hardest-Hit Industry After Travel…

Continue

Added by Ralph Paglia on September 21, 2020 at 10:00pm — No Comments

Corona Pandemic Triggers New American Car Culture

Coronavirus Pandemic Fuels Road Trips, Drive-In Movies, New Car Culture
     
Covid-19 fears have stoked a new car culture for Americans seeking a safe way to…
Continue

Added by Ralph Paglia on September 20, 2020 at 12:30am — No Comments

Live Video, The New Normal to Sell More Cars & Service

Every penny spent on advertising and marketing is to get more people into the dealership.

Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive…

Continue

Added by Timmy D. James on September 18, 2020 at 7:30am — No Comments

What Is The Best Content For Your Consumers?

Craft the best content for your consumers in your area.
#jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealerships

Added by Jim Flint on September 18, 2020 at 7:28am — No Comments

Ecofriendly: Top 101 Most Popular "Go Green" Slogans and Advertising Taglines

Shown Below are the 101…

Continue

Added by Ralph Paglia on September 17, 2020 at 3:30am — No Comments

5 Tips for Selling in a Mobile-First World

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen.

And it’s not just for millennials - even my…

Continue

Added by Bill Wittenmyer on September 16, 2020 at 7:30am — No Comments

Mobile-First: - The Only Way to Talk to Your Customers

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere.

Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew…

Continue

Added by Ujj Nath on September 15, 2020 at 7:00am — No Comments

SURVEY SHOWS WHERE AUTO DEALERS WILL LOOK TO INCREASE SPENDING ON DIGITAL ADVERTISING FOR REMAINDER OF 2020

Dealers will be Buyers of Social Media, Direct Marketing, and SEO to Attract Customers

 

ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising…

Continue

Added by John Sternal on September 14, 2020 at 11:00am — No Comments

Auto Dealership Buy/Sell Market Transactions Rebound in Q2 2020, with Record Valuations

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020

 

Irvine, CA –Sept 14, 2020 – The…

Continue

Added by Crystal Hartwell on September 14, 2020 at 8:30am — No Comments

How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April1. This was a significant drop from the…

Continue

Added by John Sternal on September 14, 2020 at 7:00am — No Comments

How to Create a Concept for Your Store

Before you hire designers to make an interior plan of your future store, it would be nice to think out the concept.

Surely, you want your store to be the best one and to represent a part of your inner self. So,…

Continue

Added by Amelia Grant on September 14, 2020 at 2:00am — No Comments

What Drives Foot Traffic In Your Dealership?

Discover what's driving foot traffic in your dealership.

#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers

Added by Jim Flint on September 11, 2020 at 5:59am — No Comments

Our Cars Get Older: Average Age of Vehicles on the Road Keeps Climbing – Why?

New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly trending upwards and is now at an all-time high of 11.9 years. In…

Continue

Added by Ralph Paglia on September 10, 2020 at 9:30am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service