Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.
Here’s how 2020 stacks up.
Most executive decision-makers…Continue
Added by Jim Flint on January 31, 2020 at 8:24am — No Comments
Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…Continue
Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments
Added by Jim Flint on January 30, 2020 at 6:36am — No Comments
For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…Continue
Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments
How does reputation drive gross?
When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!
Added by Jim Flint on January 29, 2020 at 7:36am — No Comments
What is your market share telling you?
Added by Jim Flint on January 28, 2020 at 7:45am — No Comments
Los Angeles, CA – January 28,…Continue
Added by Crystal Hartwell on January 28, 2020 at 7:00am — No Comments
Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …Continue
Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments
During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.
Added by Jim Flint on January 25, 2020 at 6:30am — No Comments
Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.
This trend is good news for dealers due to the lower cost of retaining vs. acquiring…
Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments
Added by Jim Flint on January 23, 2020 at 6:50am — No Comments
The Ro' is back! We talk live events and how dealers can capitalize.
Listen to the full episode here: …Continue
Added by Jim Flint on January 22, 2020 at 1:08pm — No Comments
Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.
#localsearchgroup #jimflint #digitalretailing #dealerships
Added by Jim Flint on January 21, 2020 at 10:40am — No Comments
It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google.
IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying…
Added by Steven Clarke on January 21, 2020 at 4:00am — No Comments
Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls.
OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the…
Added by Dan Beres on January 20, 2020 at 6:00am — No Comments
Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal…Continue
How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup…Continue
Added by Jim Flint on January 16, 2020 at 6:52am — No Comments
What does your social media profile say about your dealership to customers? We answer this question and more on the …Continue
Added by Jim Flint on January 15, 2020 at 3:03pm — No Comments
Added by Jim Flint on January 14, 2020 at 8:02am — No Comments
Auto Loan Originations Observations
Originations through September 2019 reported as of November 2019
Added by John Sternal on January 14, 2020 at 8:00am — No Comments