Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

January 2020 ADM Blog Posts (35)

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most executive decision-makers…

Continue

Added by Jim Flint on January 31, 2020 at 8:24am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

Continue

Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

Advantage in the Digital Era

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

Continue

Added by Jim Flint on January 30, 2020 at 6:36am — No Comments


Marketer
How to Know If Your Mechanic Is Being Honest

For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…

Continue

Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments

Automotive Advertising Podcast - Episode 16: Reputation Management

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Added by Jim Flint on January 29, 2020 at 7:36am — No Comments

Marketing Lessons For The Automotive Industry

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

Continue

Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments

3 Keys to Sharing

What is your market share telling you?

Added by Jim Flint on January 28, 2020 at 7:45am — No Comments

SureSale Certified Expands Team to Help Auto Dealers Meet Growing Demand for CPO Vehicles

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI 

Los Angeles, CA – January 28,…

Continue

Added by Crystal Hartwell on January 28, 2020 at 7:00am — No Comments

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

Continue

Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments

LEASE CREDIT APPROVAL RATES RISE TO 72% TO CLOSE OUT 2019

Lease Approval Ratings in December Reached Their Highest Number Since September of 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%.

December experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the 2019 year. The approval rate is…

Continue

Added by John Sternal on January 27, 2020 at 8:21am — No Comments

Auto Dealers are at Greater Risk for Cyber Attacks in 2020, Helion Warns

Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the greatest wealth transfer in history, according…

Continue

Added by Erik Nachbahr, CISSP on January 27, 2020 at 6:30am — No Comments

Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·…

Continue

Added by Jim Flint on January 25, 2020 at 6:30am — No Comments

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.

This trend is good news for dealers due to the lower cost of retaining vs. acquiring…

Continue

Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments

The Truth About Operational Advertising

What makes you different from your competition? Do your customers know?

#localsearchgroup…

Continue

Added by Jim Flint on January 23, 2020 at 6:50am — No Comments

The Automotive Advertising Podcast - Episode 15: Live Events

The Ro' is back! We talk live events and how dealers can capitalize. 

Listen to the full episode here: …

Continue

Added by Jim Flint on January 22, 2020 at 1:08pm — No Comments

New Lease Data Forecasts Which Red Vehicles Will Be Priced Best For Valentine’s Day

Wantalease.com Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of January, and forecasts which red vehicles will be best to lease for Valentine’s Day in the month of February. Several manufacturers offered attractive discounts and competitive pricing on mid-size cars and…

Continue

Added by John Sternal on January 21, 2020 at 1:41pm — No Comments

What's Your Plan For Digital Retailing?

Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.
#localsearchgroup #jimflint #digitalretailing #dealerships 

Added by Jim Flint on January 21, 2020 at 10:40am — No Comments

DealerBuilt Integrates DMS Accounting Module with cPayPlus

Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This…

Continue

Added by Michael Trasatti on January 21, 2020 at 6:00am — No Comments


Marketer
How SEO will Help your Car Dealership Improve Sales

It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google.

IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying…

Continue

Added by Steven Clarke on January 21, 2020 at 4:00am — No Comments

Auto/Mate Dealership Systems Updates Parts Module

Parts system re-designed to improve workflow and expedite processes in auto dealership parts departments

Albany, N.Y. – January 20, 2020 – Auto/Mate Dealership Systems has re-designed its Parts Module to simplify the parts management and sales processes in auto dealerships. The new Parts Module is easy to use and requires fewer screens to get the job done than…

Continue

Added by Mike Esposito on January 20, 2020 at 7:43am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service