Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the business world, the first impression that you make on your customers and clients can impact your bottom in several critical ways. For example, if your customers assume that your business is successful and profitable based on their first impression, they may be eager to do business with you and to enjoy what seemingly so many others have already enjoyed. On the other hand, they may be timid about…Continue
Added by Brooke Chaplan on January 31, 2019 at 11:22am — No Comments
Added by Bill Wittenmyer on January 30, 2019 at 8:30am — No Comments
Without a doubt, the vehicles your company utilizes allow your employees to be more productive and your business to have a wider reach. At the same time, vehicles come with costs, whether you own one vehicle or a large fleet. Understanding these costs in advance, particularly hidden costs that you may not expect, will ensure you’re able to manage these costs more effectively and utilize your fleet…Continue
Added by Brooke Chaplan on January 25, 2019 at 4:08pm — No Comments
If there's one area you can work on, it's time management. If more people made time management a skill they actively worked on, there's no limit to what they'd be able to accomplish. If you'd like to get more clients on your roster, consider these four reasons why you'll want to master precise time management.
Precise time management…Continue
Added by Anica Oaks on January 25, 2019 at 9:19am — No Comments
LONG BEACH, Calif.,-- January 24, 2019…Continue
Added by Ujj Nath on January 25, 2019 at 8:00am — No Comments
Dealers and lenders want more connected data…Continue
Added by John Sternal on January 24, 2019 at 10:30am — No Comments
Survey indicates that auto dealers are ready to embrace digital retailing, while highlighting “experience” disconnects: tools providing inaccurate and/or misleading quoted payment terms are key culprit say 87% of dealers
Foothill Ranch, CA – January…Continue
Added by Crystal Hartwell on January 23, 2019 at 7:30am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…Continue
Added by Chris Miller on January 21, 2019 at 7:08am — No Comments
Value and Values. Two different things.
Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…Continue
Added by Jim Flint on January 18, 2019 at 7:30am — No Comments
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…Continue
Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…Continue
Added by Andy Church on January 18, 2019 at 7:07am — No Comments
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”
Well, let’s keep it simple! Over the years I have found it boils down to two…Continue
Added by Brett Sutherlin on January 16, 2019 at 7:15am — No Comments
Yes, sales of any type are a direct reflection of how you market yourself digitally. Social media…Continue
Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments
First, let's talk about your marketing funnel. A funnel is wide at the top and narrow at the bottom. Generally, you use one to pour a liquid into a…Continue
Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 7:09am — No Comments
When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.
For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…Continue
Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…Continue
Added by Jim Flint on January 11, 2019 at 7:13am — No Comments
Authentic Reviews that Deliver to Your Bottom Line
Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, but they also expect the posts to convey the most important part of the…Continue
Added by Anne Fleming on January 9, 2019 at 8:00am — No Comments
As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…Continue
Added by Kate Spangler on January 8, 2019 at 6:59am — No Comments
Next generation tools enable dealers to contact customers
in under 6 seconds, converting leads into sales
PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…Continue
Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments