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Featured ADM Member Blog Posts – January 2017 Archive (54)

CarVi – Advanced Car Tech For An Average Joe

On average, Americans spend 23 hours monthly on the road. So, making this time more enjoyable and less stressful seems to be a goal of many traditional car makers and new technology startups. Also, almost 1.3 million people die and more than 20 million are injured per annum in car accidents. Safety is one of the top priorities in new vehicle design.

Unfortunately, most people can’t afford buying new fancy cars on a…

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Added by Kathy Wheat on January 31, 2017 at 9:54am — No Comments

Should Your Goal Be Less Effort?

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.

 

However, according to…

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Added by Mike Gorun on January 31, 2017 at 5:46am — No Comments

Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…

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Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments

5 Budget-Friendly Ways to Pimp Your Ride

If you want to pimp your ride without busting your budget, you are in luck. You can swag out your whip at a surprisingly low cost with a little bit of creativity. Let's take a look at the best low-cost ways to pimp your ride.

 

1. Custom License Plate…

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Added by Rachael Murphey on January 30, 2017 at 12:58pm — No Comments

LotLinx Launches New Digital Marketing Platform: TURN

CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use…

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Added by Ralph Paglia on January 28, 2017 at 6:30pm — No Comments

Auto/Mate's DMS Receives DrivingSales Dealer Satisfaction Award

Auto/Mate Presented with ‘Top Rated' award for Dealer Satisfaction in Dealership Management System (DMS) Category

NADA Convention & Expo, Booth #1707…

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Added by Mike Esposito on January 27, 2017 at 9:00am — No Comments

Keiser University Selects Auto/Mate's DMS to Teach Future Dealers in Automotive Dealership Management Program

New Orleans, LA – January 27th, 2017 – Auto/Mate Dealership Systems announced today that Keiser University, based in West Palm Beach, FL, selected Auto/Mate's dealership management system (DMS) to use as part of the curriculum for its Automotive Dealership Management program. The…

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Added by Mike Esposito on January 27, 2017 at 5:27am — No Comments

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments

The Huge Impact of Customer Experience

A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.

A single one-point increase in customer experience can mean as much as an additional $873 million per year in revenue for auto manufacturers,…

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Added by Tim Clay on January 26, 2017 at 6:54am — No Comments

Before Using Your Name as your Domain Name…

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Added by Tony Chips on January 26, 2017 at 4:00am — No Comments

Auction Buzz

 

If I had a checkbook I'd be dangerous !

 …
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Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments

Three Questions to Ask About eContracting Technology

Few technology solutions solve a pressing retail issue as efficiently and precisely as electronic contracting.

Indeed, virtually every aspect of the contract process is improved through this technology, starting with an improved consumer experience, and ending with a streamlined workflow…

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Added by Brian Chee on January 25, 2017 at 9:30am — No Comments

Compensation Can Affect Employee Loyalty & Satisfaction

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales managers – and sometimes that leads to friction…

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Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments

New Google SERP Ranking Factors Drive Changing SEO Tactics

Latest Google Search (SERP) Ranking Study Points to New Factors Driving Organic Placement

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says…

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Added by Ralph Paglia on January 23, 2017 at 5:30am — No Comments

Will you be at the trade show?

Are you planning on going to a trade show this year?

So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts…

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Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Customers generally get their vehicle serviced close to home or work.

Dealers are lucky that customers feel they should bring their new cars back to the same store…

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Added by Ujj Nath on January 20, 2017 at 6:00am — No Comments

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet has grown and evolved, and as information has become…

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Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…

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Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to dealers and customers, the fact is, recalls…

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Added by Chris Miller on January 18, 2017 at 8:29am — No Comments

Get Ready: Artificial Intelligence is Coming to Your Dealership

If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known as Alexa, and for Google Home. These devices employ Artificial Intelligence (AI) to learn voice commands and perform tasks such as controlling smart…

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Added by Erik Nachbahr, CISSP on January 18, 2017 at 6:49am — No Comments

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