Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments
Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to attract customers and…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the Twitter…Continue
Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.…Continue
Added by Ralph Paglia on January 28, 2016 at 12:00pm — No Comments
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is the day. Your first press release is sent. And you wait for…Continue
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing efforts.
Most importantly, utilizing video in your service…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments
Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.
In an effort to encourage drivers to work during busy times…Continue
Added by Mike Gorun on January 27, 2016 at 7:55am — No Comments
We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the art!
But I know a secret. In many dealerships, in the back rooms…Continue
Added by Erik Nachbahr, CISSP on January 26, 2016 at 2:15pm — No Comments
Your website is the most important part of your digital marketing strategy.
Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.
In this week's …Continue
Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments
What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the office, and so on.
Sound familiar? There…Continue
One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…Continue
Added by Ken Luna on January 25, 2016 at 3:58am — No Comments
As a digital marketer, you already know how important client meetings are for the success of any project in the automotive or any other industry. The more productive the meetings are, the easier it is later for you and your team to execute all tasks related with…Continue
Added by Ljuben Georgiev on January 24, 2016 at 6:19am — No Comments
Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on trucks and SUVs with all-wheel-drive. Couple that with cheap gas,…Continue
Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments
In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between franchise dealers and their company.
With Chip Perry at the helm,…Continue
The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you…Continue
Added by Christine Floreno on January 23, 2016 at 4:30am — No Comments
If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that action is being taken.
Added by Chris Miller on January 22, 2016 at 6:20am — No Comments