Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.
To give you a leg up on your competition, I'm going to give you three important…Continue
Added by Timothy Martell on January 12, 2016 at 8:00am — No Comments
Cars Registry’s Early Registration Begins with Automotive Domains like Hybrid.Cars, Midsize.Car, and Dallas.Auto Now Available; First-Come, First-ServedContinue
Added by Crystal Hartwell on January 12, 2016 at 7:16am — No Comments
Club flyers are usually known as promotional stuff can be used effectively in advertising, for making the event even more success. This is recent gaining trend in the advertising industry, and easily attracts huge amount of people. Flyer printing is one of the major elements of advertising for club events and services to promote club nights. Promoting the…Continue
Added by Linda Wilson on January 11, 2016 at 11:30pm — No Comments
Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.
Added by sara callahan on January 11, 2016 at 6:00am — No Comments
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “The…Continue
Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments
Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all, there’s a reason these customers are loyal: they obviously understand the value of superior service—so they should be paying full price, right?
From a dealer perspective, sending a discount to a…Continue
Added by Alexia Henson on January 11, 2016 at 5:00am — No Comments
By now most dealers know that a well-managed chat setup is the best add-on for a car dealership website to increase sales. It is an extremely effective means for greeting every web shopper and starting the sales process and helping them get information they seek. But the benefits from chat far exceed merely selling cars. Here are five surprising…Continue
Added by Big Tom LaPointe on January 10, 2016 at 9:00pm — No Comments
Record Auto Sales in 2015 Point Toward Continued Rising of Vehicle Depreciation
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined 1.8% during December, 2015. Cars declined -2.0% while trucks declined -1.7% during the month.
Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2016 depreciation near -14%. Interestingly enough, trucks finished 2015 with a…Continue
Added by Black Book on January 8, 2016 at 1:49pm — No Comments
Added by Paul Potratz on January 8, 2016 at 1:39pm — No Comments
We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us. We love to be involved, and we love to be…Continue
Added by Joey Little on January 8, 2016 at 12:30pm — No Comments
Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously made two attempts to contact and inform the original…Continue
Added by Chris Miller on January 8, 2016 at 5:07am — No Comments
High employee turnover rates continue to be a problem for car dealers, according to the 2015 NADA Workforce Study. Competition for talent is fierce. For dealers, this means that retaining your best employees is perhaps even more important than the ability to find and hire new talent.
At Auto/Mate we hire people with car dealership experience, so we have interviewed literally hundreds, if not thousands of ex car-dealership employees. In our experience, here are the top five…Continue
Added by Mike Esposito on January 7, 2016 at 2:25pm — No Comments
Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today. There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…
Added by Joey Little on January 7, 2016 at 1:23pm — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use the latest in mobile…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
Automark.Solutions, the leading conversion technology provider to the automotive industry, adds Jason Ezell to their leadership team to serve as VP of Strategic Alliances.
January 7, 2016, Virginia Beach, VA.: Today, Automark.Solutions, the leading conversion technology provider to the automotive industry, announces the hiring of Jason Ezell as Vice…
Added by Ken Lees on January 7, 2016 at 11:14am — No Comments
Added by Larisa Bedgood on January 7, 2016 at 11:00am — No Comments
Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned. You see, flying longer distances doesn’t necessarily equate…Continue
Added by Mike Gorun on January 7, 2016 at 6:57am — No Comments
As an owner of a Chevrolet Cruze, it is quite natural to feel proud. After all, it is one car that is sure to give you great rides. Having a car means maintaining it so that it keeps on giving you smooth rides. It is always suggested to buy the cruze parts only from reliable and authorized service centers, as the local dealers do not offer any discount on their products. Cruze parts are often found on sale! You have to keep your eyes open always. However, the following discussion would…Continue
Added by Mike Warner on January 6, 2016 at 11:00pm — No Comments
Added by Joey Little on January 6, 2016 at 2:10pm — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
With the massive shift in the way businesses are being built today, it…Continue
Added by Joe Orr on January 6, 2016 at 5:32am — No Comments