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January 2016 ADM Blog Posts (94)

The #1 Song In The Automotive Sales Industry "I Just Wanna Sell A Car To You" Drake's Hotline Bling Parody 856-546-2440

The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…


Added by Sean V. Bradley on January 16, 2016 at 10:44am — 1 Comment

Generation Z: The Mobile-Driven Generation

A Growing Generation

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…


Added by Joey Little on January 15, 2016 at 2:30pm — No Comments

Throw Away Your Thank You Page

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…


Added by Paul Potratz on January 15, 2016 at 1:59pm — No Comments

Grab Your car in the Most Handsome Manner

Do you want to buy a new car?

Then there is no doubt that you need to make research before buy go for buying it. There are some steps of research. You will have to follow it and maintain it throughout the procedure. If you are trying to do online research then you will have to know the names of the websites from where you will get the authentic…


Added by miltonferrara on January 15, 2016 at 5:30am — No Comments

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built platforms that allow dealers to facilitate this type of…


Added by Paul Moran on January 15, 2016 at 3:48am — No Comments

LEASE CREDIT APPROVALS FINISH A STRONG 2015 ON A DOWN NOTE, the nation’s largest car lease marketplace, reports lease credit approvals finished 2015 exactly at the 70.0% mark, squarely in line with what the company feels is a “healthy” rate of approvals. 

November and December lease credit approvals slipped slightly, bringing the moving twelve-month approvals average down from a high of 77.9% back in August. Despite the end-of-year downswing, lease approvals during 2015 mirrored the broader automotive industry with rising lease…


Added by John Sternal on January 14, 2016 at 9:34am — No Comments

Social Media Shake-Up: Part II

Utilizing New Year Trends and Tools

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…


Added by Joey Little on January 14, 2016 at 9:30am — No Comments


Hearst today announced the promotion of Tom Cross to executive vice president and deputy group head, Transportation, Hearst Business Media. He retains the title of president of Black Book. The promotion is effective immediately and was made by Steven R. Swartz, president and CEO of Hearst, and Hearst Business Media President Richard P. Malloch. Cross will continue to report to Malloch.

Hearst Business Media has global holdings in the finance, healthcare and transportation industries.…


Added by Black Book on January 14, 2016 at 9:28am — No Comments

Dealer Demos Positively Impact In-Vehicle Technology Usage

Within today's digital age, building consumer trust in vehicle technology is critical. And, turns out, dealers play a significant…

Added by Kris Rosychuk on January 14, 2016 at 6:30am — No Comments

Conquest Email Marketing Report Released

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…


Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments

Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which allows Ford owners to utilize some unique…


Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments

The Best (and Worst) Times to Apply for a Car Loan in British Columbia, Canada

Lots of planning goes into the financing of a new vehicle. You have to decide where you receive financing from, what interest rates to shop for, how long the loan period should be and so much more. But, have you ever thought about when to fill out an application? It is an often over-looked detail of the car financing process, but can actually save you money.

The answer to this question is largely reliant on deciding when to purchase the actual vehicle. By shopping…


Added by william Atack on January 13, 2016 at 8:30pm — No Comments

This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…


Added by Joey Little on January 13, 2016 at 2:07pm — No Comments

Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…


Added by Joey Little on January 13, 2016 at 7:45am — No Comments

3+ Hour Vehicle Transaction Times Still the Norm, But Vendor Cooperation Could Help Says Auto Dealer Survey


 40% of dealers report start-to-finish transaction time of 3 hours or more in eLEND Solutions survey; lack of vendor integration and data exchange seen as key obstacle to faster process by majority of dealership respondents


Foothill Ranch, CA – January 13, 2016 – A new survey of dealerships from eLEND Solutions™ shows that dealers continue to struggle with shortening…


Added by Crystal Hartwell on January 13, 2016 at 7:25am — No Comments

Tips To Keep Your Car Ready for the Winter

Ready for the Winter

If you live in a cold weather area you know that you need to keep your car ready for the cold weather months. In any winter, you car can get slammed with snow, ice and even rain. Add to that, the wear and tear that salted roads and potholes have on your vehicle and you know that your car goes through a lot. There are thankfully a few tips you can take to keep your car running smoothly in the cold.

  • Take Your Car to the Shop: The…

Added by Rich Blogger on January 13, 2016 at 3:30am — No Comments

Market Activity Slows as Expected Near End of Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…


Added by Black Book on January 12, 2016 at 2:03pm — No Comments

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…


Added by Paul Potratz on January 12, 2016 at 1:38pm — No Comments

Flick Fusion COO Tim James to Present "The Four Best Ways to Use Video" at the 20th Digital Dealer Conference

Press release:

Urbandale, IA--January 12th, 2016--Flick Fusion ( announced today that Tim James, Chief Operating Officer of Flick Fusion Video Marketing, will be speaking at the 20th Digital Dealer Conference & Exposition in Orlando, FL. James will present "The Four Best Ways to Use Video: Learn a Video Marketing…


Added by Timmy D. James on January 12, 2016 at 10:51am — No Comments

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