January 2016 ADM Blog Posts (94)

http://www.DealerSynergy.com 856-546-2440

http://www.InternetSales20Group.com

The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…

A Growing Generation

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

Do you want to buy a new car?

Then there is no doubt that you need to make research before buy go for buying it. There are some steps of research. You will have to follow it and maintain it throughout the procedure. If you are trying to do online research then you will have to know the names of the…

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built platforms that allow dealers to facilitate this type of…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals finished 2015 exactly at the 70.0% mark, squarely in line with what the company feels is a “healthy” rate of approvals. 

November and December lease credit approvals slipped slightly, bringing the moving twelve-month approvals average down from a high of 77.9% back in August. Despite the end-of-year downswing, lease approvals during 2015 mirrored the broader automotive industry with rising lease…

Utilizing New Year Trends and Tools

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

Hearst today announced the promotion of Tom Cross to executive vice president and deputy group head, Transportation, Hearst Business Media. He retains the title of president of Black Book. The promotion is effective immediately and was made by Steven R. Swartz, president and CEO of Hearst, and Hearst Business Media President Richard P. Malloch. Cross will continue to report to Malloch.

Hearst Business Media has global holdings in the finance, healthcare and transportation industries.…

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

http://bit.ly/PCG-Conquest

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which allows Ford owners to utilize some unique…

Lots of planning goes into the financing of a new vehicle. You have to decide where you receive financing from, what interest rates to shop for, how long the loan period should be and so much more. But, have you ever thought about when to fill out an application? It is an often over-looked detail of the car financing process, but can actually save you money.

The answer to this question is largely reliant on deciding when to purchase the actual vehicle. By shopping…

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…

 40% of dealers report start-to-finish transaction time of 3 hours or more in eLEND Solutions™ survey; lack of vendor integration and data exchange seen as key obstacle to faster process by majority of dealership respondents

Foothill Ranch, CA – January 13, 2016 – A new survey of dealerships from eLEND Solutions™ shows that dealers continue to struggle with shortening…

If you live in a cold weather area you know that you need to keep your car ready for the cold weather months. In any winter, you car can get slammed with snow, ice and even rain. Add to that, the wear and tear that salted roads and potholes have on your vehicle and you know that your car goes through a lot. There are thankfully a few tips you can take to keep your car running smoothly in the cold.

• Take Your Car to the Shop: The…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…

Press release:

Urbandale, IA--January 12th, 2016--Flick Fusion (www.flickfusion.com) announced today that Tim James, Chief Operating Officer of Flick Fusion Video Marketing, will be speaking at the 20th Digital Dealer Conference & Exposition in Orlando, FL. James will present "The Four Best Ways to Use Video: Learn a Video Marketing…