Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in the…Continue
Added by Sean V. Bradley on January 24, 2016 at 8:15am — No Comments
As a digital marketer, you already know how important client meetings are for the success of any project in the automotive or any other industry. The more productive the meetings are, the easier it is later for you and your team to execute all tasks related with…Continue
Added by Ljuben Georgiev on January 24, 2016 at 6:19am — No Comments
Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on…Continue
Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments
Being one of Europe’s fastest growing economies, Poland is an attractive location for international businesses. Traditionally, most rely on paid search ads and social media, but often overlooked press releases pitched to targeted local news websites can easily result in massive exposure for your brand and products. To help your online marketing strategy, I’ve prepared a list with the top niche press release websites in Poland:
Added by Ljuben Georgiev on January 23, 2016 at 9:00am — No Comments
In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between…Continue
The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you…Continue
Added by Christine Floreno on January 23, 2016 at 4:30am — No Comments
On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…Continue
Added by Paul Potratz on January 22, 2016 at 12:12pm — No Comments
If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that action…Continue
Added by Chris Miller on January 22, 2016 at 6:20am — No Comments
Remember the film “The Italian Job”? Red, white and blue Mini Coopers were used during the heist of this amazing movie. Not that you can re-enact the famous scene of three Mini Coopers racing through tunnels, but what you can experience is driving a great car. The new Mini Cooper has…Continue
Added by Rahul Paul on January 22, 2016 at 4:30am — No Comments
If you find yourself thinking “I want to sell my BMW”, it could be for a number of reasons. It could be that you’ve decided to stop driving, you could be in dire need of the money, or a new car could have caught your eye.…Continue
Added by Peter Thronton on January 21, 2016 at 9:30pm — No Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
We can all appreciate the record automotive sales year that 2015 brought with it. But, what's ahead for the auto retail industry in 2016?
Watch this brief "Power Minute" video to gain a quick look at the December 2015 sales report and what’s projected for…Continue
Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other for…Continue
Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments
Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments
A first-time car buying experience is exciting because it gives a person an opportunity to gain independence in the world. A college student is always delighted to have the opportunity to purchase a new vehicle. The young buyer must not allow the excitement to…Continue
Added by Lizzie Weakley on January 20, 2016 at 1:30pm — No Comments
Santa Monica, CA -- January 20, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced public availability of its domains ending in .Cars, .Car, and .Auto. Dealerships, manufacturers, and all other businesses can now register auto-specific domains on a first-come, first-served…Continue
Added by Crystal Hartwell on January 20, 2016 at 7:14am — No Comments
Your car requires regular service and maintenance if you want it to run properly. Most people don’t take adequate care of their car. They just keep driving it without bothering to get it serviced or inspected. That is one of the main reasons why so many cars break down right in the middle…Continue
Added by Rahul Paul on January 20, 2016 at 12:30am — No Comments
Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.
Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…Continue
Added by Timothy Martell on January 19, 2016 at 1:30pm — No Comments
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.
Not tomorrow, today.
Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…