Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
As parents it is our job to get our kids prepared for the real world, and that includes driving. To be a competent and safe driver, they will need to know some basics of auto repair.
Added by Lizzie Weakley on January 31, 2016 at 4:30pm — No Comments
Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments
Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…Continue
Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.…Continue
Added by Ralph Paglia on January 28, 2016 at 12:00pm — No Comments
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…Continue
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments
Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on January 27, 2016 at 12:50pm — No Comments
Wantalease.com, the nation’s first online marketplace for new auto lease deals, reports its lowest-ever lease deal offered entering January, with the Chevy Cruze LT starting at just $69 per month. The Nissan Sentra SV is also being offered at just $129 per month nine other vehicles are being offered for less than $200 per month.
While the majority of low lease prices are being offered on compact and midsize cars, a handful of small SUVs are also at the low end of the price spectrum.…Continue
Added by John Sternal on January 27, 2016 at 12:49pm — No Comments
The condition of the engine in your vehicle will determine how well it runs and how long the car lasts. Although many car owners make it a point to wash the vehicle or get the oil changed, the engine often needs more attention to run at its maximum efficiency. To improve…Continue
Added by Lizzie Weakley on January 27, 2016 at 11:30am — No Comments
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.
Added by Mike Gorun on January 27, 2016 at 7:55am — No Comments
We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…Continue
Added by Erik Nachbahr on January 26, 2016 at 2:15pm — No Comments
Your website is the most important part of your digital marketing strategy.
Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.
In this week's …Continue
Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments
I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.
My changes will:
– Have customers asking about value, not price
– Turn your salespeople into consultants
– Make your dealership a community resource, not just a storefront
– Raise you above the competition without cutting…
Added by Paul Potratz on January 26, 2016 at 9:42am — No Comments
What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…Continue
One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing.…Continue
Added by Ken Luna on January 25, 2016 at 3:58am — No Comments