Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

January 2016 ADM Blog Posts (111)


Agency
Teen Drivers: 5 Common Auto Repairs You Want Your Kids to be Aware of

As parents it is our job to get our kids prepared for the real world, and that includes driving. To be a competent and safe driver, they will need to know some basics of auto repair.



Low…

Continue

Added by Lizzie Weakley on January 31, 2016 at 4:30pm — No Comments


Influencer
Ford UAW workers get $9,300 profit share; should salespeople?

Apparently it was such a great year at Ford Motor Company that more than 50,000 UAW workers will enjoy a bonus of more than $9,000 through profit sharing, according to a…

Continue

Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments


Dealer
3 Ways to Cut Your Car Insurance Premium

In its inception year, a new car’s insurance premium is about 3 to 4% of the total cost of the car! If you’ve made no claims, by the 5th year the premium will cost you approx 1 to 2%.

There are many ways to bring down this cost. For example, don’t file a claim to cover expenses to rectify minor scratches and dents. One, you don’t lose out on the No Claim Bonus, two, getting these repairs done yourself is a cost-effective proposition.…

Continue

Added by Ravi Khurana on January 30, 2016 at 12:30am — No Comments


Influencer
Which Live Streaming Service is Best for You?

Facebook Live, Meerkat, and Periscope: Which Service is Best for You?

Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.

Added by Paul Potratz on January 29, 2016 at 1:51pm — 1 Comment


Influencer
Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

Continue

Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments


Vendor
Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness…

Continue

Added by Paul Moran on January 29, 2016 at 5:49am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…

Continue

Added by Joey Little on January 28, 2016 at 2:11pm — 2 Comments

Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.…

Continue

Added by Ralph Paglia on January 28, 2016 at 12:00pm — No Comments


Influencer
Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…

Continue

Added by sara callahan on January 28, 2016 at 6:35am — 2 Comments


Influencer
Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…

Continue

Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments


Influencer
Benefits Of Having An BDC At Your Dealership

Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments


Vendor
First Appreciating Segment of the Year…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Added by Black Book on January 27, 2016 at 12:50pm — No Comments


Influencer
CHEVY CRUZE LT LEASE OFFERED AT $69 MONTHLY ENTERING JANUARY ON WANTALEASE.COM

Wantalease.com, the nation’s first online marketplace for new auto lease deals, reports its lowest-ever lease deal offered entering January, with the Chevy Cruze LT starting at just $69 per month. The Nissan Sentra SV is also being offered at just $129 per month nine other vehicles are being offered for less than $200 per month.

While the majority of low lease prices are being offered on compact and midsize cars, a handful of small SUVs are also at the low end of the price spectrum.…

Continue

Added by John Sternal on January 27, 2016 at 12:49pm — No Comments


Agency
3 Ways to Help your Car Engine Run at Maximum Efficiency

The condition of the engine in your vehicle will determine how well it runs and how long the car lasts. Although many car owners make it a point to wash the vehicle or get the oil changed, the engine often needs more attention to run at its maximum efficiency. To improve…

Continue

Added by Lizzie Weakley on January 27, 2016 at 11:30am — No Comments


Influencer
What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

Continue

Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments


Influencer
Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

 

In…

Continue

Added by Mike Gorun on January 27, 2016 at 7:55am — No Comments


Vendor
Is This the Red-Headed Stepchild of Your Dealership?

We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…

Continue

Added by Erik Nachbahr on January 26, 2016 at 2:15pm — No Comments


Influencer
Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Your website is the most important part of your digital marketing strategy.

Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.

In this week's …

Continue

Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments


Influencer
First Thing I Would Change About Your Business

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…

Continue

Added by Paul Potratz on January 26, 2016 at 9:42am — No Comments


Vendor
Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…

Continue

Added by John Bottone on January 25, 2016 at 4:27am — 1 Comment

ADM Blog Topics by Tags

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service