Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling…Continue
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal customer base than providing a poor one,…Continue
Added by Richard Holland on January 29, 2015 at 7:00am — No Comments
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and…Continue
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In reality, the…Continue
Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments
Coming together is a beginning; keeping together is progress; working together is success! Henry Ford
Added by Bobby on January 28, 2015 at 10:30am — No Comments
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…
Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us…Continue
Added by Black Book on January 26, 2015 at 12:00pm — No Comments
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
Added by Virgil Stanphill on January 26, 2015 at 5:00am — No Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked…Continue
Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments
Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important…Continue
Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're…Continue
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Added by Big Tom LaPointe on January 20, 2015 at 8:30pm — No Comments
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments
Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?
Major customer service…Continue
Added by Big Tom LaPointe on January 19, 2015 at 9:58am — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with the Ravens for the remainder of the game to ultimately…Continue
Added by Brian Cox on January 19, 2015 at 5:30am — No Comments
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.
A blog builds trust with customers,…Continue
As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.
There are two primary reasons that it wasn’t a fad that died away like so many other website addons over the years. First, it is…Continue
Added by Jeffery Sterns on January 16, 2015 at 1:00am — No Comments
We are looking for organizations in the following areas:
Business or Consumer Finance that had credit turn-downs
Real Estate Pro's needed help getting clients credit worthy
mortgage pros needing help with turn downs
Companies that want to help their current finance customers increase their credit scores for better terms
We can set you…
Added by JB Floyd on January 15, 2015 at 12:38pm — No Comments