Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add…Continue
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…Continue
Added by Richard Holland on January 29, 2015 at 7:00am — No Comments
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…Continue
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…Continue
Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments
Coming together is a beginning; keeping together is progress; working together is success! Henry Ford…
Added by Bobby on January 28, 2015 at 10:30am — No Comments
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…
Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments
CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.
Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…
Added by John Sternal on January 28, 2015 at 6:37am — No Comments
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…Continue
Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments
West Palm Beach, FL– January 27, 2015 – Gubagoo, the fastest growing chat and website engagement provider for dealerships, today announced that it has been selected as a trusted provider in Dealer.com’s Certified Provider Program. To qualify as a provider in the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software…Continue
Added by Crystal Hartwell on January 27, 2015 at 12:48pm — No Comments
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!
So far, here are 2015’s five social media updates your dealership…Continue
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us…Continue
Added by Black Book on January 26, 2015 at 12:00pm — No Comments
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
Added by Virgil Stanphill on January 26, 2015 at 5:00am — No Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the…Continue
Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments
Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments
Company to help Australian dealers improve call-to-conversion ratios with U.S.-patented system that generates an average of $320K+ in additional annual earnings for US dealers; Hyundai Australia first to roll out system to dealer network
San Francisco, Calif. - January 23, 2015 - CallSource, the U.S. leader in call tracking, management and training, announced today at the 2015 National…Continue
Added by Crystal Hartwell on January 23, 2015 at 6:58pm — No Comments
DMEautomotive’s groundbreaking mobile app for dealerships wins Automotive Website Award for second year in a row, and is an honoree in the prestigious Digital Edge 25 Awards
San Francisco, Calif. – January 23, 2015 – DMEautomotive (DMEa) today announced that its groundbreaking dealer-branded mobile app, Driver Connect, has received two of the most prestigious…Continue
Added by Crystal Hartwell on January 23, 2015 at 11:20am — No Comments
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against…Continue
Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments
CallSource receives a “Top Rated” Award for Dealer Satisfaction in Call Management Category
San Francisco, CA – January 23, 2015 – CallSource’s CallTrack® is the recipient of a “Top Rated” Call Management award in the sixth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the…Continue
Added by Crystal Hartwell on January 23, 2015 at 8:15am — No Comments
Do you engage yourself into the intricacies of automotives or prefer to keep yourself busy under a broken car to find the solution for a fault? If oil and dirt doesn’t bother you, then you are a true automobile lover and taking this field as your profession can certainly be a great idea. Automobile technicians are in demand because more and more people are purchasing car these days, which are bound to have some technical issues at some point of time. So, if you are a certified technician,…Continue
Added by Tom Brown on January 22, 2015 at 11:30pm — No Comments