Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Sara Towner, Account Advocate
In my …Continue
Added by CDK Global on January 31, 2014 at 8:30am — No Comments
By Hailey L. Petway, Digital Advertising Analyst
By Hailey L. Petway, Digital Advertising Analyst
Facebook stated in…Continue
By Brian Pasch
When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make. Some attendees decided to rent a car and drive to their homes. Other NADA attendees left New Orleans on Monday, which resulted in very light…Continue
When you think social media genius, what’s the first brand that comes to mind?
A lot of people praise Taco Bell for their snarky Twitter comments, others laud the versatility and lifestyle branding of the energy drink…Continue
Nobody, but NOBODY can say I won't do ANYTHING IT TAKES to promote a great product! LOL
Vice President of Research, CAR Research
Added by Keith Shetterly on January 28, 2014 at 10:30am — No Comments
This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.
The convention center was like a massive maze of everything auto with our friends being scattered…Continue
Added by Josh Knutson on January 28, 2014 at 7:39am — No Comments
Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…Continue
Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments
I want to take a little time for all you beginners out there in the great big social world. There are a lot of places you can turn to for advice when you’re starting your digital marketing careers, and it can get a bit overwhelming at times. We want to make sure we take a little time every now and again to acknowledge that some of you may not be social superstars just yet.…Continue
Added by Erin Ryan on January 28, 2014 at 4:43am — No Comments
Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what…Continue
LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…Continue
Your dealership's customers are Social Media users and online consumers... They are using social media more frequently before making vehicle purchase decisions. According to a study 85% of internet users have Facebook accounts and 49%…Continue
Added by Ralph Paglia on January 24, 2014 at 10:17pm — No Comments
Guess who is already back in the headlines making waves in the social media marketing world?
It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the…Continue
BREAKING NEWS: JUSTIN BIEBER HAS BEEN ARRESTED FOR - Just kidding, no one cares. Let’s talk about the stories that matter. You might not have had time to catch the top new posts this week - so ActivEngage saved them for you. This week, Netflix bares its teeth at Internet service providers, a deep space probe speaks to Earthlings, and new crash test data which shows smaller isn’t safer.
Added by Stephen Jackson on January 24, 2014 at 10:51am — No Comments
PALM HARBOR, Fla. - Jan. 24, 2014 - CarChat24 - 24/7 Fully Staffed Chat & Advanced Dealer Chat Software is the recipient of…Continue
Added by Big Tom LaPointe on January 24, 2014 at 8:00am — No Comments
|by Robert Allen, Social Media Specialist|
Social Media has been added to your already full plate of responsibilities, and you want to…Continue
Added by CDK Global on January 23, 2014 at 3:22pm — No Comments
There is no mystery in the concept that the happier employees are, the more productive they are, resulting in greater profits for your organization. Read the below descriptions for a leader and a boss and determine what is the driving force in your dealership.
Leaders are people that are responsible for…Continue
Added by Stephanie Young on January 23, 2014 at 7:30am — No Comments
Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the various vendors around the industry.
It's not just for…Continue
Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments