Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM…Continue
Added by Trish Rowsell on January 31, 2014 at 10:50am — No Comments
Businesses are always trying to come up with ways to boast their Facebook Reach. You post plenty of informative and eye-capturing content to Facebook, you have strategized numerous times, obsessively reviewed insights, and even tried your hand at Facebook Ads and Promoted Posts, but no matter your efforts, they still have not paid off.
If you are a business owner…Continue
Added by Amanda Ryan on January 31, 2014 at 10:14am — No Comments
By Sara Towner, Account Advocate
In my …Continue
Added by CDK Global on January 31, 2014 at 8:30am — No Comments
Do you love search engine optimization? How about data? Maybe even surveys? If you answered yes to any of these questions, then you are in luck. This week, Moz has released the results of their 2014 SEO Industry Survey. The survey covers everything from search engine optimization and search engine marketing to social media and even average…Continue
Added by Timothy Martell on January 30, 2014 at 6:07pm — No Comments
There's no doubt about it. The aftersales market has encountered a major market shift in the last decade. Most dealers have seen a dramatic reduction due to the recession, more reliable vehicles and more independent shops popping up. With all the change, there's no saying what the future looks…
Swapalease.com, the nation’s largest car lease marketplace, says its customers are escaping their car leases at a new record pace. According to data from December 2013 listings, the average months remaining on cars listed during the month was 22.1, a new record for the 14-year-old marketplace. The previous record was 21.8 months remaining, set back in August 2006 and prior to the recession.
With average lease terms still set at 36 months,…
As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”
By Hailey L. Petway, Digital Advertising Analyst
Watch your abandoned calls in real time, have a team member call back immediately and offer a 'warm transfer' to their intended department. You will capture those that got lost in the phone-tree, hung up while on hold, etc. The caller will remember the 'care' you took!
Rick Case captures an average of 20 Fixed and Variable appointments per day of the average 35 callers that give…Continue
Added by Chip King on January 30, 2014 at 7:41am — No Comments
In my last blog, "Why Aren't Your Customers Loyal?" I discussed the connection between customer loyalty and employee happiness. My belief is that many dealers are wasting money on customer loyalty programs if they are not also focused on making their employees happy and on creating a great place to work.
I am proud of the fact that Auto/Mate…Continue
Added by Mike Esposito on January 29, 2014 at 4:25pm — No Comments
Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE omnipotent in a way. They scan the entire web, handing out rewards and brutal punishments alike, but they have always had a…Continue
VinSolutions, the marketplace leader and developer of Internet-based customer relationship management (CRM) and internet lead management (ILM) for the automotive industry, and Xtime, the leading retention solution for automotive manufacturers and service departments, today announced a new partnership. This partnership will enable dealers to have an enhanced service CRM experience by utilizing both the VinSolutions CRM platform and the Xtime retention solution to enable call centers, service…Continue
By Hailey L. Petway, Digital Advertising Analyst
"A Dictatorship. That's How the Business Works!"…Continue
Here is the latest Used Car Market Report from Ricky Beggs and Black Book. I knew it was going to be a great week when a couple of dealers from Ohio, that were on the same flight and whom I did not know, but who watch this video market blog every week, had one of the flight attendants come to my seat and start asking questions about Black Book. I thought this a little strange but like I tell…Continue
Added by John Sternal on January 29, 2014 at 6:12am — No Comments
By Brian Pasch
When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make. Some attendees decided to rent a car and drive to their homes. Other NADA…Continue
When you think social media genius, what’s the first brand that comes to mind?
A lot of people praise Taco Bell for their snarky Twitter comments, others laud the versatility and lifestyle branding of the energy drink…Continue
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…Continue
Nobody, but NOBODY can say I won't do ANYTHING IT TAKES to promote a great product! LOL
Vice President of Research, CAR Research
Added by Keith Shetterly on January 28, 2014 at 10:30am — No Comments