Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it's a toolbar that has a "Stumble" button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you'll like. If something isn't already ON Stumbleupon when you vote on it, you'll be given the option to add it. This…Continue
Added by Timothy Martell on January 31, 2013 at 2:00pm — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…Continue
Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments
Here is the latest post from Google, from an employee named Dasha. The article link is: Google Reviews and was posted today at 12:00…Continue
Do you know what kind of population is in your area?
What is the crime rate where your dealership is located?
What is the percentage of households with college grads?
What areas have a high…Continue
Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments
Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent) look to make a purchase within the day. However 36 percent of…Continue
Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments
J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.
According to Jon Osborn, research director at…Continue
Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual…Continue
Added by Louie Baur on January 30, 2013 at 3:30pm — No Comments
If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…
Mike Charapp, Author, Auto Dealer Law
With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…Continue
Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments
Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…Continue
Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments
One of the questions on the NCM Institute post-class surveys is, “Which of the trainings presentations or topics were the most useful to you?” One of the most prevalent answers we see…Continue
A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free…Continue
Added by Joe Schwartz on January 30, 2013 at 8:30am — No Comments
Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…Continue
There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.
As I research dealership websites…Continue
In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars…
Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…Continue
Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…Continue