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January 2013 ADM Blog Posts (251)

Are you on Stumbleupon?

Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it's a toolbar that has a "Stumble" button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you'll like. If something isn't already ON Stumbleupon when you vote on it, you'll be given the option to add it. This…

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Added by Timothy Martell on January 31, 2013 at 2:00pm — No Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…

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Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments

Will You Get A Lift In Published Reviews on Google+ With New Spam Filter?

Here is the latest post from Google, from an employee named Dasha.  The article link is: Google Reviews and was posted today at 12:00…

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Added by Brian Pasch on January 31, 2013 at 1:30pm — 11 Comments

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high…

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Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments

VIDEO: Wards auto sees growth in 2013

Even though last week's jobless rate increased, the market is climbing to its highest points in years and WardsAuto sees 2013 as a year of continued growth in auto and light truck sales.…



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Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments

Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)



Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
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Added by CDK Global on January 31, 2013 at 10:30am — 3 Comments

Are You Mobilized? 10 Tips for Optimizing Your Website for Mobile Devices [Pro Tips]

Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent)  look to make a purchase within the day. However 36 percent of…

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Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments

J.D. POWER: Shoppers look @ MORE new car models; avoid Hybrid / Electric

J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.

According to Jon Osborn, research director at…

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Added by Big Tom LaPointe on January 30, 2013 at 10:30pm — 3 Comments

Sex Sells, Stupid!

I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid".  Instead of that quick and shallow answer, let's think a minute or two.  About where we work.  And who we work with.

When women started working at dealerships in capacities other than the receptionist, how long do you…

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Added by Keith Shetterly on January 30, 2013 at 4:30pm — 16 Comments

The Secret Sauce in Search Marketing

Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual…

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Added by Louie Baur on January 30, 2013 at 3:30pm — No Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments

Handling Manufacturer Communications as We Head Into NADA

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law

 

With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…

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Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments

Why Businesses Need Reputation Management

Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…

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Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments

From the NCM Institute Blog: What is Time Management…Really?

One of the questions on the NCM Institute post-class surveys is, “Which of the trainings presentations or topics were the most useful to you?” One of the most prevalent answers we see…

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Added by Garry House on January 30, 2013 at 8:30am — 1 Comment

Most Disruptive Media & Marketing Trends, January 2013 [CHART]

A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free…

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Added by Joe Schwartz on January 30, 2013 at 8:30am — No Comments

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes

Auto brand leverages power of News Feed via live events, social ads and teasers

This caught my attention as I was browsing the ad media so I am sharing the ADWEEK story on ADM.

Statistics and opinions…

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Added by Joe Schwartz on January 30, 2013 at 8:15am — No Comments

How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments

CarDoll vs Kate Upton MB car wash commercial - a double standard??

So in the wake of the massive discussion about CarDoll in Ralph Paglia's post, Attacking People in Social Media Based on Appearance, Sexual Orientation or…

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Added by Big Tom LaPointe on January 30, 2013 at 7:30am — No Comments

Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship Selling"

http://www.internetsales20group.com

Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…

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Added by Sean V. Bradley on January 30, 2013 at 7:30am — 1 Comment

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