Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…Continue
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
TrueCar.com is on its way out. That's not to say that it's back to business as usual.
Consumer information regarding vehicle prices, for car shoppers in the purchase funnel, is a valuable thing. It's why TrueCar, Edmunds, KBB are still in business, and why dealer-facing sites like vAuto are equally…Continue
Yesterday, January 9th2011, Google posted a video to it's YouTube channel called “Search, plus your world.”
Here's the video:
The video its self is visually appealing and commands your attention, but for those of us who already know what Google+ and +1 are, I think it was a little convoluted. Immediately after first watching the…Continue
The data. It's out there. Every day we're learning more about our customers, their behaviors, their preferences, and the status of our marketing and sales efforts. In essence, everything we need to know about how to sell more cars is easily available to every dealer in America. The challenge is in…Continue
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.