Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.
In addition, regulators have been…Continue
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments
EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).
Added by Brian Pasch on January 31, 2012 at 7:30am — No Comments
Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…Continue
Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments
Don’t you just hate New Year resolutions?
Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...
Now if I was an auto dealer looking for dynamic new ways…Continue
Added by charles bayer on January 29, 2012 at 8:24pm — No Comments
According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out. This will be our biggest conference to…Continue
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Google is getting rid of over 60 different privacy policies across Google multiple platforms, applications and websites... replacing them with one that’s a lot shorter and easier to read. Google's new policy covers multiple products and features, reflecting their…
Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.
The videos will be judged by an industry panel that includes …Continue
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
ADM prides itself in being the go to social network for the auto industry. We have a rich history of providing great information for the great price of absolutely nothing. How do we do it? We do it because we have great members such as yourself that are willing to share, answer questions and help others in our…Continue
Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…Continue
While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top. It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…Continue
More than 100 dealers per month added since Mid-September.
Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, and Kia Motors America (KMA) (www.kia.com) today announced the achievement of a milestone – enablement of the 500th…Continue
Added by Aaron Hassen on January 24, 2012 at 4:38am — No Comments
Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales – despite…
Added by Stephen Jackson on January 23, 2012 at 12:40pm — No Comments
Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…Continue
CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our…Continue
The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT). Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website.