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January 2012 ADM Blog Posts (114)

NADA Press Conference Schedule - 2012 Convention in Las Vegas

NADA Announces Press Conference Schedule for 2012 Convention in Las Vegas



McLEAN, Va. (Jan. 17, 2012) – The National Automobile Dealers Association announced today the schedule for 21 press conferences at its upcoming Convention and Expo in Las Vegas, which runs Feb. 3 to 6.



All press…

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Added by Ralph Paglia on January 22, 2012 at 12:19pm — No Comments

Solid December Auto Sales Cap Off 2011 with 10% Increase

McLEAN, Va. (Jan. 4, 2012) – The Detroit 3 auto manufacturers – General Motors Co., Ford Motor Co. and Chrysler Group LLC – held a key inventory advantage over their competitors, which led to higher U.S. new car and light truck sales in…

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Added by Ralph Paglia on January 22, 2012 at 12:16pm — No Comments

Americans Forced To Drive Old Cars Because YOU Are Not Selling Enough New Cars!

Americans are holding onto cars longer, pushing the average age of a vehicle on the country's road to a record 11 years.…



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Added by Ralph Paglia on January 21, 2012 at 9:30pm — 1 Comment

Implementing A Social Culture in 2012

In 2011 we got a glimpse of what social marketing can really do for your dealership, but success was few and far between. Those that got it right are alien to those that didn't. What was different? What makes one dealership a social success while others are left questioning the validity of new media altogether? The answer is social culture.…

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Added by David Johnson on January 21, 2012 at 1:53pm — 2 Comments

From the Trenches – Is Your Reputation For Sale?

 

Reputation is your identity as defined by others.  You don’t own it, others do.  It can be true or it can be false.  Most often, it is earned…

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Added by Tom Gorham on January 20, 2012 at 5:59pm — 18 Comments

Social Commerce | Display Ads | SOPA Stats | Web VC

Social Commerce | Display Ads | SOPA Stats | Web VC

By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according…

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Added by Ralph Paglia on January 20, 2012 at 11:00am — No Comments

“If I had more traffic, I could sell more cars”

“If I had more traffic, I could sell more cars”



Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.

I was at a long-time Ford client last week, started working with them in September of 1997.  They are coming off of another great profit year, but January had started off a little slow.

I noticed the Sales staff was a little down and in conversations the main…

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Added by Jay Prassel on January 20, 2012 at 5:21am — No Comments

Use Inventory Postings to Drive In-Market Customers to Facebook

Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.

 

But even if your Page has thousands of active fans, do you know how many of them are in the market for a…

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Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments

Las Vegas: Dinner, a Show and Elvis - Support WAAI

The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are Edie Hand and Terre Thomas, daughter of Danny Thomas and supporter of St…

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Added by Mark Dubis on January 19, 2012 at 7:00pm — 1 Comment

From Passive to Passionate in Just One Offer

When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.

For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can find…

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Added by Will Michaelson on January 19, 2012 at 12:33pm — No Comments

NADA PARTY INVITE

Last time (@ DD9 I think) our suites were next to Ralph's so besides dealers we also had famous people (namely Paglia). Ralph, I hope you can visit this…

Added by Yago De Artaza Paramo on January 19, 2012 at 11:30am — No Comments

A Bug In My Potato Salad

“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child.  As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older.  One little bug…

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Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments

A great FREE Webinar to learn about latest in mobile inventory management from Bruce Thompson

This webinar on Thursday, January 26, 2012 at 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC,is a must attend for dealers wishing to discover how to use the latest in mobile technology to turn their inventories faster and realize more profit. RedBumper, a new breed automotive inventory management company, was founded by inventory management pioneer, Bruce Thompson, former CEO and founder of American Auto Exchange (AAX). Thompson is credited for creating and pioneering the…

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Added by sara callahan on January 19, 2012 at 9:23am — No Comments

Are You Letting Them Tell Their Story?

By “them” I mean your employees. Their story is who they are, what they’re about and why they work for you. Their story will help your dealership be more human. Being human will get you more business, earn your more referrals and create untold amounts of customer loyalty.



Why is humanity…

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Added by David Johnson on January 19, 2012 at 7:30am — No Comments

Average User Watches 23 Hours of Video Online - What's Your Strategy?

According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.

23.2 hours a month per user!





YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…

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Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments

The Best Car Dealership Websites Engage and Convert

Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing.  2012 will see a majority of dealerships dedicating more resources to their …

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Added by Justin Braun on January 19, 2012 at 7:00am — No Comments

Hey! Send something like this to your Customer & I will guarantee you`ll get a response back! Ala Ken Beam -

Soooooooooooooooooo you get a lead on that nice, used car right?? Well could you just imagine if you were that guy or gal that sent the lead in and got something back like this???

 

I`d be willing to bet we`d hear from you!~ What do you think??? (Ohhhhh...by the way...... forget this particular car because Joseph did buy it!~)…



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Added by Ken Beam on January 19, 2012 at 6:26am — No Comments

Facebook Advertising Performance Rises 18% in 2011

Facebook Advertising Click Through Rate (CTR) Rose 18% During 2011

Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets…

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Added by Ralph Paglia on January 18, 2012 at 8:00pm — No Comments

Thank You for Protecting Our Data, Car Research!

Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers!  No condescension!  ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD!  WONDERFUL!!!!  Here's their email announcement:

January 18,…

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Added by Keith Shetterly on January 18, 2012 at 3:30pm — 4 Comments

I've never been a Boy Scout but I think like one....

By Autumn 2003, I had (a meager) seven years of Internet Automotive success under my belt.  I was managing a nine-franchise Internet Sales Department that encompassed five rooftops in Portland OR and Vancouver WA.  New Car sales were really starting to get brutal.  Every other conversation contained…

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Added by Shannon Page on January 18, 2012 at 3:28pm — No Comments

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