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Featured ADM Member Blog Posts – January 2011 Archive (38)

2011 NADA Convention Workshop - Blogs Microsites and SEO

I hope all ADM members that are heading to the 2011 NADA Convention will join me at at my workshop entitled "Blogs, Microsites, and SEO". I am scheduled to conduct this workshop three times; Friday, Sunday, and Monday.


  • Friday, February 4th, 1:30 pm Room 2010…

Added by Brian Pasch on January 31, 2011 at 4:21am — No Comments

Social Media Marketing Best Practices Video

This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!

Social media best practices are…


Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments

Dealership Listings in Business Directory Databases, Search Engines and Directory Sites

Dealerships Need to Ensure Correct Listing Data is Published Across Hundreds of Directories, Search Engines, GPS Navigation and Business Listing Services...

What if you could complete a single detailed work flow process on a one-time basis and have your dealership listed within the following databases, directories and search engines?

The list of directories, business…


Added by Ralph Paglia on January 29, 2011 at 4:25pm — 3 Comments

Podcast: How To Run An Effective Social Media Contest For Your Dealership

There has been a lot of back and forth as it relates to running an effective social media campaign so I decided to put this podcast together to hopefully give dealers a little insight on what it takes to run an effective social media contest. …


Added by David Johnson on January 29, 2011 at 9:53am — No Comments

Google Business Listings Verification System

As shocking as it may seem, too many dealerships have missed getting their Google Business listing claimed and updated by not handling the mail verification system that Google uses properly!


The photo above shows what the envelope looks like that will arrive at your dealership about a week after you claim your dealership's Google Business Listing and complete…


Added by Ralph Paglia on January 29, 2011 at 1:59am — No Comments

NADA 2011: Auto Industry Leaders to Discuss Ways to ‘Win Big at Retail’

Auto Industry Leaders to Discuss Ways to ‘Win Big at Retail’


NADA’s Tonkin: Auto manufacturing and retailing will help lead the economic recovery.

McLEAN, Va. (Jan. 25, 2011) – While auto dealers,…


Added by Ralph Paglia on January 29, 2011 at 12:30am — No Comments

Twitter's Top 155 Automotive Industry Influencers and Respected Experts

Automotive Industry: Top 155 Influencers, Cited Experts and Respected Authorities...
Get the latest updates from and follow these experts ›…

Added by Ralph Paglia on January 29, 2011 at 12:02am — No Comments

NADA is right around the Corner

If you’re like me, my guess is that you’re getting pretty excited as you gear up for the NADA Convention and Expo in San Francisco this February 5-7. I love the expo. It’s an opportunity to see old friends, meet new ones, learn the latest trends, network, and do some business.

How about you? Are you planning on attending? And…


Added by Paul N. Long on January 28, 2011 at 2:52pm — No Comments

Smartphones sales exceeding PCs in 2011

Smartphones and Tablets will exceed PC/laptop/netbook sales in 2011.  We are living in a mobile world and digital marketing has to be ready to reach your customers on that mobile device.

Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments

Dealerskins and XIGroup Unite To Offer Unified Automotive Website Solutions

On January 24, 2011 Dominion Dealer Solutions made that announcement that I was anticipating; a unified technology strategy for XIGroup and Dealerskins customers.

I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of the…


Added by Brian Pasch on January 26, 2011 at 7:00am — No Comments

Facebook Sponsored Stories; Dealers Can Use Stories to Sell Cars!

As anyone who has sold cars for any length of time knows, Stories Sell Cars... Facebook is rolling out Sponsored Stories, a new ad format that turns your dealership employee's actions into promoted content.

By …


Added by Ralph Paglia on January 25, 2011 at 11:08pm — No Comments

Reviews & Reputation could cost more than you think


                 As I shop the Amazon store online for my son’s birthday gift, I start checking reviews of the products displayed.  I notice that on the description page for each item there are reviews for each item as well as an overall rating for the reviews.  It got me wondering how many people actually look for and read these ratings since we really don’t see them on car dealers’ websites.   I start seeing ratings like 79 out of 81 people found this…


Added by ANTHONY BARTOLI on January 25, 2011 at 8:14pm — 2 Comments


While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…


Added by Brent Wees on January 25, 2011 at 12:11pm — 5 Comments

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.

Justine has handled accounts for a variety of industries, including retail, healthcare, travel, and education. She also… Continue

Added by Paul Potratz on January 25, 2011 at 11:53am — No Comments

One Piece at a Time: Johnny Cash Made Fun of our Dealer Marketing Long Ago!

Marketing for dealerships:  The question is, how do you put it all together?  Do you have a plan for it all and staff to run it at your dealership?  Or are you still making ad hoc decisions to juice up a month with something like a saturation direct mail piece?  Or maybe send some chitzy mailer with a service coupon?  Or even a last-minute email blast to get folks in?  Or…


Added by Keith Shetterly on January 24, 2011 at 10:00pm — No Comments

Facebook Takes Google Turf!

Advertising Age

Facebook Books $1.86B in Advertising; Muscles In on Google Turf

New Estimate From eMarketer Shows Majority of Social Network's Ad Revenue Comes From Small Businesses

By Edmund Lee 

NEW YORK ( -- It turns out…


Added by Ralph Paglia on January 23, 2011 at 11:22pm — No Comments

Attracting The Next Generation of Automotive Retailer Employees

I'm working on some research surrounding how dealers are attracting new employees and talented college graduates into the automotive retail profession.

From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested in digital marketing, social media, and Internet…


Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments

BMW Dealers Can Save $2,000 On Website and Marketing Costs

As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that… Continue

Added by Brian Pasch on January 20, 2011 at 8:00pm — 1 Comment

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right, dealer principals…


Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

2011 NADA Workshops and Wine Tasting Party

Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention in San Francisco. My workshop is entitled "Blogs, Microsites, and SEO" will be repeated three times on the following… Continue

Added by Brian Pasch on January 18, 2011 at 8:10am — No Comments

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