ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I hope all ADM members that are heading to the 2011 NADA Convention will join me at at my workshop entitled "Blogs, Microsites, and SEO". I am scheduled to conduct this workshop three times; Friday, Sunday, and…Continue
Added by Brian Pasch on January 31, 2011 at 5:21am — No Comments
This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!
Social media best practices are…Continue
Added by Ralph Paglia on January 30, 2011 at 10:30pm — No Comments
Dealerships Need to Ensure Correct Listing Data is Published Across Hundreds of Directories, Search Engines, GPS Navigation and Business Listing Services...
What if you could complete a single detailed work flow process on a one-time basis and have your dealership listed within the following databases, directories and search engines?
The list of directories, business…Continue
Added by David Johnson on January 29, 2011 at 10:53am — No Comments
The photo above shows what the envelope looks like that will arrive at your…Continue
Added by Ralph Paglia on January 29, 2011 at 2:59am — No Comments
NADA’s Tonkin: Auto manufacturing and retailing will help lead the economic recovery.
McLEAN, Va. (Jan. 25, 2011) – While auto dealers,…
Added by Ralph Paglia on January 29, 2011 at 1:30am — No Comments
Added by Ralph Paglia on January 29, 2011 at 1:02am — No Comments
If you’re like me, my guess is that you’re getting pretty excited as you gear up for the NADA Convention and Expo in San Francisco this February 5-7. I love the expo. It’s an opportunity to see old friends, meet new ones, learn the latest trends, network, and do some business.
How about you? Are you planning on attending? And…
Added by Paul N. Long on January 28, 2011 at 3:52pm — No Comments
Added by Stan Bradbury on January 26, 2011 at 10:45am — No Comments
I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of…Continue
Added by Brian Pasch on January 26, 2011 at 8:00am — No Comments
As anyone who has sold cars for any length of time knows, Stories Sell Cars... Facebook is rolling out Sponsored Stories, a new ad format that turns your dealership employee's actions into promoted content.…Continue
Added by Ralph Paglia on January 26, 2011 at 12:08am — No Comments
Remember that spoof video that showed up on YouTube with a car salesman provocatively undressing, not all the way, of course, but in a way that turned the tables on all of the advertising that sexualizes and uses women's bodies to sell cars? Remember? They were forced to pull it by the car company. Why? Because it was too sexually suggestive? Because it was a man writhing across a desktop while pulling off his tie and unbuttoning his shirt? In my opinion, it was pulled simply because it was…Continue
As I shop the Amazon store online for my son’s birthday gift, I start checking reviews of the products displayed. I notice that on the description page for each item there are reviews for each item as well as an overall rating for the reviews. It got me wondering how many people actually look for and read these ratings since we really don’t see them on car dealers’ websites. I start seeing ratings like 79 out of 81 people found this…Continue
While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…Continue
Added by Paul Potratz on January 25, 2011 at 12:53pm — No Comments
Marketing for dealerships: The question is, how do you put it all together? Do you have a plan for it all and staff to run it at your dealership? Or are you still making ad hoc decisions to juice up a month with something like a saturation direct mail piece? Or maybe send some chitzy mailer with a service…Continue
Added by Keith Shetterly on January 24, 2011 at 11:00pm — No Comments
By Edmund Lee
NEW YORK (AdAge.com) -- It turns out…
Added by Ralph Paglia on January 24, 2011 at 12:22am — No Comments
I finally have a few minutes to follow up on a blog challenge I posted earlier. To my disappointment, only 2 people took me up on my challenge, so I guess I'll just be unlike a teacher and give the answer. I cut and paste my previous post, so you don't have to go back and look for it.
In a previous post I mentioned that I always have my students pay attention to who or what is missing, because that is a very telling sign about…Continue
From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested…Continue
Added by Brian Pasch on January 23, 2011 at 9:00am — No Comments