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January 2011 ADM Blog Posts (105)

Attracting The Next Generation of Automotive Retailer Employees

I'm working on some research surrounding how dealers are attracting new employees and talented college graduates into the automotive retail profession.

From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested…

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Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments

How Does Google Places Select SERP Reviews?

It’s the question everyone seems to be asking: how does Google choose the reviews that are displayed prominently on Google Places and Google Maps? For example, when searching for “San Diego Restaurants” on Google Places, each Place on page 1 is displayed with a single review as a summary of the business:

So how does Google select that review?  Well, we don’t know exactly, but we have some ideas about the factors that Google is looking to.

 

According to a…

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Added by chatmeter on January 22, 2011 at 9:28am — No Comments

You Control your Reputation

While preparing for my upcoming workshop for the 2011 Digital Marketing Strategies Conference, I continued to run across a common reluctance amongst dealerships to change their focus from a defensive position to an offensive position when dealing with their online reputation.…Online Reputation
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Added by Glenn Pasch on January 22, 2011 at 6:11am — No Comments

BMW Dealers Can Save $2,000 On Website and Marketing Costs





As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that… Continue

Added by Brian Pasch on January 20, 2011 at 8:00pm — 2 Comments

Merging Facebook Places with Facebook Fan Pages

There are two different Facebook pages that you should know about if you’re serious about social media marketing. First is the Facebook Fan page.  Any type of business can create a a business page that can be used to accumulate fans, post new status messages, and manage a variety of tabs like you see… Continue

Added by chatmeter on January 20, 2011 at 7:07pm — No Comments

The ABCs of SEO for Car Dealer Marketing

In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision. 

 

With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…

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Added by Stacy Mueller on January 20, 2011 at 8:18am — 4 Comments

AdAgencyOnline.Net Reviews CloudOne Call Center For Automotive Advertising Agencies

 Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show…

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Added by Philip Zelinger on January 20, 2011 at 7:45am — No Comments

AdAgencyOnline.Net Reviews eVBDS Electric Vehicle Charging Solutions For Automotive Advertising Agencies On Blog Talk Radio

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts.  The group of auto industry insiders will be discussing the many…

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Added by Philip Zelinger on January 19, 2011 at 12:00pm — No Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership



Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments

Automotive SEM Study Hits 100 Dealership Registrations

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.

 

The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…

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Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital…

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Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

2011 NADA Workshops and Wine Tasting Party





Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention in San Francisco. My workshop is entitled "Blogs, Microsites, and SEO" will be repeated three times on the following… Continue

Added by Brian Pasch on January 18, 2011 at 8:10am — No Comments

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

            Las Vegas, NV January, 18, 2011 —   The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…

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Added by sara callahan on January 18, 2011 at 5:50am — No Comments

MetalHeadRadio.com



Huge “Thank You” to Scott "Deuce" Wallace



and MetalHeadRadio.com for the awesome computer graphics arts they produced…

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Added by Ray Lovett on January 17, 2011 at 8:16pm — No Comments

Event Planning to Drive Traffic to Your Dealership

Event Planning to Drive Traffic to Your Dealership



Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.



That's when you should sit down and figure out…

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Added by Paul Potratz on January 17, 2011 at 10:57am — 1 Comment

We Need Two BDC Coordinators

Opportunity and position information: Great opportunity for an experienced Customer Relations Manager and we are especially interested if YOU have great phone and computer skills. Great earning potential for the right candidate. Salary plus commissions. Earn $$ for Showed Appointments and Vehicles Delivered! Must be able to take direction and work as part of a team! Great family owned and operated business with a great reputation…
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Added by Mitchell Brenner on January 17, 2011 at 6:58am — No Comments

A Lesson From Groupon

Who are we putting in charge of our business?

 

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using…

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Added by Larry Bruce on January 17, 2011 at 5:55am — 3 Comments

Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool; DealerApp Vantage Pro for Apple Devices

 Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;

DealerApp Vantage Pro for Apple Devices

 

Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP),   a new mobile application (app) developed to help auto dealers better interact with their…

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Added by sara callahan on January 17, 2011 at 5:54am — No Comments

Coordinated Marketing -- Bang for the Buck!

I'm now the "Coordinated Marketing" editor at ADM, so here is the vision of "Coordinated Marketing" in action:  An in-market email blast recipient visits the dealer's Holiday Gift Card site via the link provided in the email and downloads a certificate to receive a $300 gift card with purchase of any new car at your dealership within the next five days. While at the site, he/she also sees on the certificate site a link to a funny video you provided on your…

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Added by Keith Shetterly on January 16, 2011 at 6:30am — 2 Comments

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