Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested…Continue
Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments
It’s the question everyone seems to be asking: how does Google choose the reviews that are displayed prominently on Google Places and Google Maps? For example, when searching for “San Diego Restaurants” on Google Places, each Place on page 1 is displayed with a single review as a summary of the business:
So how does Google select that review? Well, we don’t know exactly, but we have some ideas about the factors that Google is looking to.
According to a…Continue
Added by chatmeter on January 22, 2011 at 9:28am — No Comments
Added by Glenn Pasch on January 22, 2011 at 6:11am — No Comments
Added by chatmeter on January 20, 2011 at 7:07pm — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show…Continue
Added by Philip Zelinger on January 20, 2011 at 7:45am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts. The group of auto industry insiders will be discussing the many…Continue
Added by Philip Zelinger on January 19, 2011 at 12:00pm — No Comments
Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…Continue
Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments
The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns.
For the study, we will be primarily focusing on…Continue
Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments
I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital…Continue
Added by Brian Pasch on January 18, 2011 at 8:10am — No Comments
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs
Las Vegas, NV January, 18, 2011 — The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…Continue
Added by sara callahan on January 18, 2011 at 5:50am — No Comments
Huge “Thank You” to Scott "Deuce" Wallace
and MetalHeadRadio.com for the awesome computer graphics arts they produced…Continue
Added by Ray Lovett on January 17, 2011 at 8:16pm — No Comments
Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.
That's when you should sit down and figure out…Continue
Added by Mitchell Brenner on January 17, 2011 at 6:58am — No Comments
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using…Continue
Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;
DealerApp Vantage Pro for Apple Devices
Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP), a new mobile application (app) developed to help auto dealers better interact with their…Continue
Added by sara callahan on January 17, 2011 at 5:54am — No Comments
I'm now the "Coordinated Marketing" editor at ADM, so here is the vision of "Coordinated Marketing" in action: An in-market email blast recipient visits the dealer's Holiday Gift Card site via the link provided in the email and downloads a certificate to receive a $300 gift card with purchase of any new car at your dealership within the next five days. While at the site, he/she also sees on the certificate site a link to a funny video you provided on your…Continue