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Featured ADM Member Blog Posts – January 2010 Archive (24)

Toyota Accelerator Pedal Fix Approved by Feds

Toyota Recall Fix

The Toyota gas pedal fix has been approved by the NHTSA according to fast breaking news on the wires. This could mean that Toyota dealers could get parts by Thursday or Friday.



We will be covering this story in full details today as soon as Toyota issues an official recall statement.



This would be welcome news for Toyota dealers that are panicking that sales of many of their popular models have been suspended and no current… Continue

Added by Brian Pasch on January 30, 2010 at 1:30pm — No Comments

BMW Targets Fixed Ops Revenue with Service Microsites

BMW Service Microsite

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and microsites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the business.

Recently, BMW veered out of the restrictive lane of digital marketing and has embraced a "controlled" roll-out of service microsites for their…

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Added by Brian Pasch on January 30, 2010 at 9:00am — 2 Comments

Using Facebook fans to improve automotive marketing

By Nathan Scripps



Facebook Fan Pages have become the most recent in a long line of social media "must-haves" for automotive marketers –- but what do they really tell you? And are they even helpful?



Does a high fan count equal success?


Porsche Facebook Fan Page It's no surprise that lots of people feel strongly about their favorite automotive brands and show their allegiance to those brands by flocking to… Continue

Added by M.S. Butler on January 28, 2010 at 2:30pm — 4 Comments

Have You Been Asked; What the F**k Is Social Media?

If you are an Automotive Digital Marketing Professional Community member, then you inherently understand the power of social media... The fact that you are reading this blog post is validation of social media's inherent capabilities! The ADM… Continue

Added by Ralph Paglia on January 28, 2010 at 3:30am — 5 Comments

Check your Dealership vitals. Almost like a Physical during your Doctor's visit - uncomfortable but necessary.

"Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole nine yard.”



“Well I am really not prepared for “all that”, ahmmm you know what I mean Doctor….do we have to do this…I mean….really? --… Continue

Added by VJ on January 27, 2010 at 3:13pm — 8 Comments

Reputation Management with Pictures

Don't forget the simplicity of using pictures can have a great impact on your reputation management as static info media or use in videos. As an example here is a Video with a picture or two.

Plus here are a few examples of using pictures to create a draw to content that is important for your prospects and customers.…

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Added by Wendell Dossett on January 26, 2010 at 4:22pm — 2 Comments

Prestige Volvo Reputation Management Portal

We have another version of the Internet Reputation Management Portal (RMP) concept for Prestige Volvo. This version places a YouTube testimonial channel at the bottom of the home page of the RMP. They key here is to create a specific YouTube channel for customer testimonials only.



So, once if you print up a postcard with your store's RMP website, like www.iloveprestigevolvo.com, you can hand them out to satisfied… Continue

Added by Brian Pasch on January 25, 2010 at 2:30pm — No Comments

Toyota Recall - How Will You Handle The Rush?

Toyota Recall Stress

With all the coverage of the Toyota recall and the 4 million + cars that are included in the recall, it is surprising to see that no one is writing about the potential mayhem that will be created at local Toyota and Lexus dealerships service departments.



Consumers are fearful that their cars may cause them harm. As soon as the recall letters start to arrive, dealers will be bombarded with service appointments. Our blog has… Continue

Added by Brian Pasch on January 24, 2010 at 6:30pm — No Comments

Avoid to be just a One-Hit wonder and strive to tweet the right things, when engaging with your followers

When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - here comes a new Mega-Star for the 90's. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles even won a Grammy that year for “Best Rock Female Performance.” But as fast as it had happened - as quickly it was over and her career ended even before it had really… Continue

Added by VJ on January 24, 2010 at 8:50am — No Comments

Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.



Mobile applications have long been… Continue

Added by Larry Bruce on January 19, 2010 at 10:40pm — 1 Comment

Being Different Is Not A Choice It Is A Necessity To Survive

Every day I talk with dealership about Internet marketing. One thing that always stands out to me is the email correspondence that dealerships send to shoppers, from the initial autoresponder to the letter 60 days later, if they even send that many. This could be a great place to stand out to make your business case but, unfortunately, most dealership’s marketing emails all read and look the same.

When shoppers visit five websites looking for the best… Continue

Added by Todd Smith on January 19, 2010 at 2:42pm — No Comments

Internet Reputation Portals for Car Dealers

I've been spending time thinking of new ways to assist car dealers brand themselves on the Internet and to promote their excellence in sales and service online. If 85% of all new car purchases start online, then dealers need to get their message in the path of consumers shopping online. Nothing could be better than strong peer reviews!



Many articles on the Internet have discussed Automotive Internet Reputation Management and the… Continue

Added by Brian Pasch on January 19, 2010 at 1:30pm — 3 Comments

Google's Gone Paper



Google's Gone Paper



Last month I received a card in the mail that was better than any piece of mail I've received in the past month. A letter from Google! (I think I'm gonna frame it)…

Continue

Added by Tim Jennings on January 18, 2010 at 6:00pm — 10 Comments

Toyota Dealers Ready For Recall Wave

Toyota Recall

Calling all Toyota and Lexus dealers! The Pasch Consulting Group proved that a good microsite can draw consumer automotive leads from a national audience with our Cash For Clunkers Facts website. Over 8,000,000 visitors in 2 months came to our site and thousands participated in our forums.



Now that Toyota is recalling a few million cars, this represents a great opportunity for Toyota dealers to increase service… Continue

Added by Brian Pasch on January 16, 2010 at 8:00pm — 5 Comments

DealerRater Dealers of The Year Announced

I want to congratulate the dealers that made the DealerRater Dealer of the Year award which was just announced. DealerRater has been expanding their services to dealers outside of just IRM and these awards are just another way they are helping dealers brand themselves based on the reviews of their customers.



I also wrote last week about the fact that dealers in their Dealer Rater Certified program can add live inventory to their Facebook Fan Pages. If you didn't have a chance to read… Continue

Added by Brian Pasch on January 14, 2010 at 5:30am — No Comments

Car Dealership Advocates - Activate Them For Better Reputation Management Results





















The Web can be used to generate offline word-of-mouth when we have processes in place to harness our most active dealership advocates... Our "Raving Fans". Every dealership has at least a few of these Raving Fans,… Continue

Added by Ralph Paglia on January 14, 2010 at 1:00am — 1 Comment

The Great Digital Divide

I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions from the 11 question survey. I hope to increase the data set in the coming week with your help.



Please pass this survey link to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue

Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments

Enhance Your Facebook Fan Page

This is not a Viagra come-on but it could help energize your Facebook activity.



If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at DealerRater.com has quietly been building a set of tools that can be leveraged in new ways.



I love to share great ideas with the automotive community as I find them. Since Facebook… Continue

Added by Brian Pasch on January 8, 2010 at 6:00pm — 2 Comments

What will you do in 2010?

Here we are already at the end of the first week of January, 2010.



Only 51 more to go.



Have you given any thought to your online image and what is says about you? Do you have a strategy in place to effectively use the appropriate available social media outlets to your greatest benefit?



As a company, are you still playing around with MySpace and FaceBook or have you caught a whiff of the future?



Take a moment and ask yourself where…
Continue

Added by Richard Hamel on January 5, 2010 at 10:03am — No Comments

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