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January 2010 ADM Blog Posts (54)

Begin With the End in Mind – Conversion Rate Optimization (CRO)

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjarvis book “What Would Google Do?” for those of you that haven’t read it you should do so as soon as possible.



Along these same lines I recently heard a great analogy about search… Continue

Added by Larry Bruce on January 31, 2010 at 11:13pm — No Comments

Toyota Accelerator Pedal Fix Approved by Feds

Toyota Recall Fix

The Toyota gas pedal fix has been approved by the NHTSA according to fast breaking news on the wires. This could mean that Toyota dealers could get parts by Thursday or Friday.



We will be covering this story in full details today as soon as Toyota issues an official recall statement.



This would be welcome news for Toyota dealers that are panicking that sales of many of their popular models have been suspended and no current… Continue

Added by Brian Pasch on January 30, 2010 at 1:30pm — No Comments

BMW Targets Fixed Ops Revenue with Service Microsites

BMW Service Microsite

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and microsites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the business.

Recently, BMW veered out of the restrictive lane of digital marketing and has embraced a "controlled" roll-out of service microsites for their…

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Added by Brian Pasch on January 30, 2010 at 9:00am — 2 Comments

Perception of Your Dealership Matters in the Digital Age

Web presence, SEO, hits, internet ads, links, online video---all are powerful tools and examples of how the internet is impacting car sales. But in the Digital Rush, don't forget to make sure your dealership presents the highest and best of what your dealership is. If your ads and marketing look great online, but your store looks shabby, your sales people aren't as professional as possible, your in-store communications aren't at their peak, then YOU LOSE! Today's customers are smarter, more… Continue

Added by Ed Personius on January 28, 2010 at 4:53pm — No Comments

Automotive Advertising Agencies Drop Conventional Media In Favor of Consumer Driven Social Networking Channels

Old school wisdoms like the customer is always right have often taken a back seat to automotive advertising agencies and auto dealers who presumed to talk at customers rather than listen to them. Hard sell tactics built on that presumption may have sold cars in the past but with the rise of the Internet and social networking media -- not so much!



Today's educated car shoppers are bypassing the auto dealer's real and virtual showrooms in favor of visiting other online… Continue

Added by Philip Zelinger on January 28, 2010 at 2:33pm — No Comments

Using Facebook fans to improve automotive marketing

By Nathan Scripps



Facebook Fan Pages have become the most recent in a long line of social media "must-haves" for automotive marketers –- but what do they really tell you? And are they even helpful?



Does a high fan count equal success?


Porsche Facebook Fan Page It's no surprise that lots of people feel strongly about their favorite automotive brands and show their allegiance to those brands by flocking to… Continue

Added by M.S. Butler on January 28, 2010 at 2:30pm — 4 Comments

Have You Been Asked; What the F**k Is Social Media?

If you are an Automotive Digital Marketing Professional Community member, then you inherently understand the power of social media... The fact that you are reading this blog post is validation of social media's inherent capabilities! The ADM… Continue

Added by Ralph Paglia on January 28, 2010 at 3:30am — 5 Comments

Check your Dealership vitals. Almost like a Physical during your Doctor's visit - uncomfortable but necessary.

"Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole nine yard.”



“Well I am really not prepared for “all that”, ahmmm you know what I mean Doctor….do we have to do this…I mean….really? --… Continue

Added by VJ on January 27, 2010 at 3:13pm — 8 Comments

Reputation Management with Pictures

Don't forget the simplicity of using pictures can have a great impact on your reputation management as static info media or use in videos. As an example here is a Video with a picture or two.

Plus here are a few examples of using pictures to create a draw to content that is important for your prospects and customers.…

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Added by Wendell Dossett on January 26, 2010 at 4:22pm — 2 Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Lead, Follow Or Get Out Of The Way

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of their blog talk radio station -- WAAOL, All Automotive Advertising All The Time - has challenged his affiliated automotive advertising agencies to keep up with the times or get out of the business. Philip passed on his suggestion on his 'Lunch With Phil Discussing Automotive Advertising'… Continue

Added by Philip Zelinger on January 26, 2010 at 4:02pm — No Comments

The Hardest Part...

Hi ADM! Sorry it's been so long since I've been an active member!



I've been a busy little bee in the Social Media scene, and having a lot of fun being involved in many different facets of it.

I'd love to help anyone wiht my new found knowledge that needs an outside perspective from the car biz. I have found that having both is quite beneficial and eye-opening.

Good luck to all of you in 2010!



Here's my latest entry from my blog...… Continue

Added by Megan E. Bucher on January 26, 2010 at 6:41am — No Comments

Prestige Volvo Reputation Management Portal

We have another version of the Internet Reputation Management Portal (RMP) concept for Prestige Volvo. This version places a YouTube testimonial channel at the bottom of the home page of the RMP. They key here is to create a specific YouTube channel for customer testimonials only.



So, once if you print up a postcard with your store's RMP website, like www.iloveprestigevolvo.com, you can hand them out to satisfied… Continue

Added by Brian Pasch on January 25, 2010 at 2:30pm — No Comments

AdAgencyOnline.Net Directs Automotive Advertising Agencies To Use Social Networks And Search Engine Algorithms To Sell Cars

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today's Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More… Continue

Added by Philip Zelinger on January 25, 2010 at 8:12am — No Comments

Toyota Recall - How Will You Handle The Rush?

Toyota Recall Stress

With all the coverage of the Toyota recall and the 4 million + cars that are included in the recall, it is surprising to see that no one is writing about the potential mayhem that will be created at local Toyota and Lexus dealerships service departments.



Consumers are fearful that their cars may cause them harm. As soon as the recall letters start to arrive, dealers will be bombarded with service appointments. Our blog has… Continue

Added by Brian Pasch on January 24, 2010 at 6:30pm — No Comments

Avoid to be just a One-Hit wonder and strive to tweet the right things, when engaging with your followers

When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - here comes a new Mega-Star for the 90's. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles even won a Grammy that year for “Best Rock Female Performance.” But as fast as it had happened - as quickly it was over and her career ended even before it had really… Continue

Added by VJ on January 24, 2010 at 8:50am — No Comments

Why would you use Inflatable Gorillas and window paint, when you could do this?

Window Video Systems grab attention and allow maximum sales messaging to customers at the point of purchase. Our systems can help you sell additional cars every week and look good doing it. Window Video Systems are for leaders and innovators, and not for everyone. But considering that cars are probably the most hi-tech product consumers can buy, the signage method should at least come somewhere close to the product. Window Video Systems match that sizzle putting the power and beauty of the… Continue

Added by Ed Personius on January 20, 2010 at 4:34pm — No Comments

****Sigh****

I am hoping we know someone at this store. I am not choosing sides as we only hear one side in this post. Maybe they are unaware of how much attention this is getting....

http://www.autoblog.com/2010/01/20/hyundai-dealer-auctions-genesis-coupe-for-16k-doesnt-want-to/#continued

Added by AndrewBarter on January 20, 2010 at 3:48pm — 3 Comments

Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.



Mobile applications have long been… Continue

Added by Larry Bruce on January 19, 2010 at 10:40pm — 1 Comment

Video SEO

Standard Website and Video SEO is quite simple and effective. Here's a couple of keywords that I've experimented with that landed on the top page of google for both our website(s) and video.



buy a car with bad credit…



Continue

Added by Dave LaLonde on January 19, 2010 at 6:00pm — No Comments

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