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Featured ADM Member Blog Posts – January 2009 Archive (10)

How Do You Track Your Online Spending?



Dealers are finally moving into the 21st century with new technology that makes it easier to monitor and measure the real results their e-commerce departments are attaining all in real time.



Hi guys and gals, I have recently left the retail side of the business to focus on a dream of mine. From the day I took over as the internet director for a great Tampa highline dealership Reeves Import Motorcars, I knew I wanted to help dealers… Continue

Added by Zack Powell on January 29, 2009 at 11:00am — No Comments

I stayed home from NADA and made $100,000



Well you did it. You made the trip to New Orleans. You partied hard. You had fun. You walked those aisles of vendors. You sat through seminars on many different topics. Tell me you learned something. If you tell me yours, ill tell you mine. Ill tell you about my weekend at The Auto Gallery.



We held a good ole fashion service clinic. We said to all our customers “Spend 30 Minutes with the Car… Continue

Added by Steven Shaw on January 29, 2009 at 10:54am — 4 Comments

Digital Dealer 6 Will Show Dealers How to Endure, Survive and Thrive in a Challenging Market for Car Sales

Don’t miss out on the biggest retail automotive e-commerce event of the year!



The 6th Digital Dealer Conference & Exposition will be held at the Mirage, Las Vegas, April 19-21, 2009. The last spring conference in Orlando in April drew over 1,000 attendees and featured 60 exhibitors in almost 100 booths spaces. There were over 540 registered… Continue

Added by Ralph Paglia on January 29, 2009 at 9:30am — 33 Comments

And the Most Influential Media Is... Not What You Think It Is!

In five major markets, TV still dominates.

TV still has the most influence on purchasing decisions in five major markets—even among Internet users—according to a study conducted in September and October 2008 by… Continue

Added by Ralph Paglia on January 21, 2009 at 7:55pm — 3 Comments

Arizona Market



Friends and Acquaintances in the ADM community



I am very pleased to announce that as of January 1, 2009 I am the Kelley Blue Book Media Advertising Sales Rep for the Arizona Market. For several months now I have fought to have this market added to my territory, now it’s all mine.



My dealer partners who are current advertisers know that KBB offers “Exclusive” advertising “local market” advertising on the # 1 visited… Continue

Added by Ron Harber on January 15, 2009 at 10:26am — No Comments

2008 Automotive eShopper Experience Study

The 2008 Automotive eShopper Experience Study is the largest and longest research initiative of its kind in the industry with results from dealerships representing thirty OEM brands. The 2008 Automotive eShopper Experience Study is the first comprehensive overview of the shops' results, as well as a ranking of the top five performing OEM brands for 2007 and the… Continue

Added by Ralph Paglia on January 13, 2009 at 1:00am — 3 Comments

Could Car Dealers Use Web 2.0 / UGC Site Technologies to Generate Business in a Profitable Manner?

I currently have 3 dealership Web 2.0 / UGC digital marketing projects in progress... At this point in time, it is fairly easy to swap various User Generated Content (UGC) and interaction modules, gadgets,… Continue

Added by Ralph Paglia on January 6, 2009 at 10:00pm — 1 Comment

NEWS FLASH: Detroit Car Company Brands Pass Japanese Auto Brands in Consumer Ratings and Reviews

According to what vehicle owners are reporting to various automotive review and rating sites, American domestic makes are rated by consumers as being better than Japanese car company brand vehicles.



Top American non-luxury auto brands received higher ratings and less negative comments… Continue

Added by Ralph Paglia on January 3, 2009 at 1:00pm — 16 Comments

Research Study Shows that Automotive Display Ads Lift Dealer Results from Paid and Organic Search by 144%

Across multiple industries, online display ads lift paid and organic search engine marketing results by an average of 155%... The presence of display advertising significantly affects click-through and search style across paid and organic searches and such ads can lift both types of search an average of 155%, according to a study by Specific Media that was… Continue

Added by Ralph Paglia on January 3, 2009 at 10:30am — No Comments

Used Car Sales to New Car Leads: Half of all Car Buyers are Either Delaying New Car Purchases or Buying a Used Car

More than half of all Consumers in the market for a vehicle are either delaying their new vehicle purchase, or electing to buy a used vehicle... More than half (55%) of US consumers say they are delaying a planned purchase of a new vehicle, or opting for a pre-owned one because of the current recession, a lack of consumer confidence, and a weak stock… Continue

Added by Ralph Paglia on January 3, 2009 at 8:30am — No Comments

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