What is it about CSI, or through interpretation of what it means, that has had dealers begging for their life and coaching customers? Especially today when someone may be cordial enough to tell the factory that they were completely satisfied in the hand-written survey (when they may not have) only to have another customer completely lambaste you online...
More importantly, why does the focus on CSI happen at the end of the delivery? Because they'll remember? Hardly! Because if you… Continue
Added by Gary May on January 31, 2009 at 10:00pm —
I was reading how an Internet lead is lost in 4 hours if not followed up. The online car buyer will actually go to your site and look around and even fill out your customer contact form. What happens next is incredible. The lead will often go unnoticed by the web staff and this gets lost in the shuffle.
A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can… Continue
Added by AutoMarketer on January 31, 2009 at 8:15pm —
Ok, I work in the Internet Department and deal with the mostly negative feedback about Internet leads.
We use the system of dealing out the leads to the sales personnel and are not sales persons ourselves.
The guys whine and complain the the leads are bad and natter, natter, all the work it is to "deal" with entering information on the computer and so on.
As far as the computer administration stuff, they can surf for sports stuff all day long without a hitch,… Continue
Added by Ashley Scafide on January 31, 2009 at 12:30pm —
I am in the mist of a huge decision, we all are actually, and that is to take our Dealerships to the next level and exceed all of our goals and expectations.
The web is exploding with new technology every day and I for one am very excited about everything I read and hear about. Our dealership is ready for the technology and we are eager to embrace it, these next few weeks we will be inviting technology professionals to the dealership to hear the next great pitch, it will be fun for… Continue
Added by Frank Davis on January 30, 2009 at 6:27pm —
Great Sales Info taken from: Action Selling Sales Training
Sales Management should focus on teaching their sales people the following five critical selling skills. Mastering these will lead to gaining greater customer commitment.
Managing the Buyer/Seller Relationship
Manage the sales process so it's in sync with the buyer's process to differentiate yourself from your… Continue
Added by Sales Trainer - Randy Dennison on January 30, 2009 at 9:37am —
I'm writing this post due to a certain situation I face, that I'm sure many of you have faced before. Forgive me for being vague with some details because the overall process I'm involved in has not be finalized.
Here's the gist of it all. I recently engaged in a rather large scale project that required me to seek out specific partners with whom we could perhaps do business with. This involved an exploratory phase, a weeding out process and ultimately a… Continue
Added by Steve Frischer on January 30, 2009 at 8:43am —
AdAgencyOnline.Net was developed to capitalize on the recognized Internet phenomenon of social networking and viral marketing in the auto industry.
The portal is a network of automotive advertising agencies, auto industry vendors and auto dealers who turn to the site to share best practices and to solve common problems in a shrinking auto industry. Philip Zelinger, the host of AdAgencyOnline.Net, is a former auto dealer, the President of Ad Agency… Continue
Added by Philip Zelinger on January 29, 2009 at 2:21pm —
Dealers are finally moving into the 21st century with new technology that makes it easier to monitor and measure the real results their e-commerce departments are attaining all in real time.
Hi guys and gals, I have recently left the retail side of the business to focus on a dream of mine. From the day I took over as the internet director for a great Tampa highline dealership Reeves Import Motorcars, I knew I wanted to help dealers… Continue
Added by Zack Powell on January 29, 2009 at 11:00am —
Well you did it. You made the trip to New Orleans. You partied hard. You had fun. You walked those aisles of vendors. You sat through seminars on many different topics. Tell me you learned something. If you tell me yours, ill tell you mine. Ill tell you about my weekend at The Auto Gallery
We held a good ole fashion service clinic. We said to all our customers “Spend 30 Minutes with the Car… Continue
Added by Steven Shaw on January 29, 2009 at 10:54am —
Now, I know what many of you might be thinking that NADA was a bust this year, but to all of you out there on that wavelength, let's put it in perspective...
Sure, attendance was WAY down, however the "quality" of conversations with dealers was greatly enhanced in my opinion. This year at our booth we didn't have one dealer walk into our spot and say "So, what do you guys do." They came in saying... "So, show me your stuff and let's talk." Now those are… Continue
Added by Mike DeCecco on January 29, 2009 at 9:41am —
Don’t miss out on the biggest retail automotive e-commerce event of the year!
The 6th Digital Dealer Conference & Exposition will be held at the Mirage, Las Vegas, April 19-21, 2009. The last spring conference in Orlando in April drew over 1,000 attendees and featured 60 exhibitors in almost 100 booths spaces. There were over 540 registered… Continue
Added by Ralph Paglia on January 29, 2009 at 9:30am —
Click HERE for video
When contacting dealerships and dealer groups I have noticed an interesting trend. This trend is NOT display what the manufacturer ends up spending millions on every month....advertising incentives and rebates on TV, radio and print.
When researching dealer sites we have noticed about 80% of dealer sites are not posting current incentive and rebate… Continue
Added by Nick on January 29, 2009 at 8:30am —
Last weekend's NADA show had all of the makings for a great show: vendors, timing, speakers and even terrific weather (for New Orleans in winter). The one thing that was missed: the D in NADA. Without the dealers, it's a relatively expensive industry supplier meeting. As the trade show and the main body of the industry in the US, it's the dealers' best resource for gettin' er' done. I've never walked around unabated.
This is not a blast on the NADA, its leadership or affiliates.… Continue
Added by Gary May on January 28, 2009 at 3:59pm —
Online social networks are a bit like different cultures.
They each have their own rules, norms, acceptable practices and taboos. As a marketer, your job is to study the environment before you jump in with guns blazing. The last thing you want to do is accidentally offend your target audience! Take the time to Google your questions before you poll your peers!
If you present yourself as a fairly informed newcomer, the group is more likely to accept you and answer… Continue
Added by Meg on January 28, 2009 at 9:11am —
How many of you use Digg?
Do you use it on a personal basis or as a professional platform?
That was a trick question!
Any social media you use should be somehow incorporated into both your personal and professional lives.
Bold statement huh? Please, allow me to explain!
Digg is a great example of this personal and professional relationship, you must become an active part of the community and submit good content to be successful
Added by Meg on January 28, 2009 at 9:08am —
Ladies and gents, Facebook is something to take notice of! I recently read a blog article that gave me some interesting facts and figures. Here’s the summary:
* Facebook accounts for 4% of all time spent online.
* Facebook is growing at over 250,000 new users PER DAY!
* Facebook has more than 53 million active users
* Facebook’s fastest growing demographic consists of users 25 and older.
To read the full articles with more facts, please check… Continue
Added by Meg on January 28, 2009 at 8:57am —
Social Media Marketing? Huh?
Oh yes! Social Media Marketing ties in with a new concept called Web 2.0. This new interactive web is fueled by people rather than technology.
What does that mean? How about I give you an example! Look at Wikipedia. The users of Wikipedia are both consumers and creators of the information on the site.
Anyone can go to a page and edit it. This gives the world a growing, developing version of the dictionary. Rather than… Continue
Added by Meg on January 28, 2009 at 8:53am —
I was driving into work this morning and heard a Radio Spot for Carmax. It was the voice of an "old time" announcer talking about the evolution of the Automobile, and then he goes into how every "two bit Used Car Salesman, looking to make a fast buck off a slow car!"
Although I don't specialize in pre-owned, previously loved, or USED Cars, I am still a Salesperson who chose the Automobile as my product to sell. Do you really think Carmax does it for free? Do they not make profit? Of… Continue
Added by Phil Englander on January 28, 2009 at 8:49am —
Web 2.0. Do you know what it is?
Technology is sweeping the nation and changing the face of business. Automakers have been noticing this trend and some are taking steps to bring their dealerships into the next stage of web.
If you are reading this blog, I would consider you to be one of those dealerships!
Web 2.0 is bringing marketing back into a personal referral based system through sites like Twitter, Driving Sales, Automotive Digital Marketing,… Continue
Added by Meg on January 28, 2009 at 8:38am —
If You Want to Change the Job Your People Do, Change the Job You Hire Them to Perform
This years NADA meeting was interesting I will post about that later. It’s amazing how I talk to dealers from all over the nation and I hear about hiring the right GUY!! In early October of 2008 I wrote the following. I was getting home from the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas, where a wealth of great information was presented. The best thing I learned from this… Continue
Added by William Phillips on January 27, 2009 at 4:54pm —