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January 2009 ADM Blog Posts (78)

How to Leverage Social Media for the Auto Industry

Web 2.0. Do you know what it is?



Technology is sweeping the nation and changing the face of business. Automakers have been noticing this trend and some are taking steps to bring their dealerships into the next stage of web.



If you are reading this blog, I would consider you to be one of those dealerships!



Web 2.0 is bringing marketing back into a personal referral based system through sites like Twitter, Driving Sales, Automotive Digital Marketing,… Continue

Added by Meg on January 28, 2009 at 8:38am — 1 Comment

Match Talents to Positions

If You Want to Change the Job Your People Do, Change the Job You Hire Them to Perform



This years NADA meeting was interesting I will post about that later. It’s amazing how I talk to dealers from all over the nation and I hear about hiring the right GUY!! In early October of 2008 I wrote the following. I was getting home from the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas, where a wealth of great information was presented. The best thing I learned from this… Continue

Added by William Phillips on January 27, 2009 at 4:54pm — No Comments

Display Manufacturer Incentives & Rebates

Hi Everyone,



I'm spreading the word about our new website plug-in that we just released. We display manufacturer incentive and rebate info on dealer sites..(updates every 6 hours) and its also an awesome lead converter! We are spreading the word by letting dealers try it on there site at no cost for one month to see results. You can view our demo video at www.incentiveresearch.com - Nothing beats a month of free leads!!



Give me a call if you would like to try out the… Continue

Added by Nick on January 26, 2009 at 10:30am — No Comments

Warning!

This email is not for the faint of heart or for people who can't face the music or stomach the truth. In short, don't read another word of this email unless you want the unvarnished truth about your business and your sales.



Still reading?



The majority of businesses this year will decline in sales and in profits just as they did last year. And, even worse, nine out of ten people will come up with some excuse - in most cases, a totally lame one - about why their business… Continue

Added by Keri Peters on January 26, 2009 at 6:06am — No Comments

ADP Dealer Services Launches ADP Drive - All New DMS for Car Dealers

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of ADP Drive. ADP Drive takes the Dealership Management System (DMS) to the next level. ADP Drive boasts a new single portal environment that represents a quantum leap forward in dealership technology and is the centerpiece to ADP’s solutions portfolio.



ADP Drive is designed to help dealerships create additional revenue, manage, analyze, and reduce expenses,… Continue

Added by Ralph Paglia on January 25, 2009 at 5:30am — No Comments

Evaluating Free Automotive Listing Services

Over the last few months I have been testing the value of publishing car inventory listings to a group of free websites. The idea behind this test was to measure the effectiveness of the time needed to post cars based on the increase of:



1. Car Sales

2. Web Traffic

3. Inbound Links (for automotive SEO purposes)



This is "Part One" in a series that I plan to write tracking the value of free car listing services. This is the introductory article with some initial… Continue

Added by Brian Pasch on January 24, 2009 at 7:59pm — 9 Comments

Check us out at NADA!

Hey All,

If you are at NADA please feel free to come and get a sneak peek of our RoninCast for Automotive product. We are holding meetings and walkthroughs in the Warwick Room at the Hilton directly attached to the conference center.

I'd love to meet with you and get your feedback on our system.

Here's my contact info if you can make it:

khart@wirelessronin.com
519-980-7575

...Karolyn

Added by Karolyn Hart on January 24, 2009 at 7:30am — No Comments

Admitted Adverholic? Here's a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.



When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue

Added by Gary May on January 23, 2009 at 2:22pm — 1 Comment

AdAgencyOnline.Net Focuses Automotive Advertising On Used Cars & Inventory Management

AdAgencyOnline.Net is an auto industry social networking portal designed to share best practices with automotive advertising experts scrambling to solve common problems in a shrinking auto industry. Philip Zelinger, the host of AdAgencyOnline.Net, is a former auto dealer, the President of Ad Agency Online, L.L.C., an author of two books on the auto industry and a respected speaker in demand to share his insights at… Continue

Added by Philip Zelinger on January 23, 2009 at 10:25am — No Comments

AdAgencyOnline.Net To Review Automotive Advertising Vendors At NADA Convention

AdAgencyOnline.Net was introduced by Ad Agency Online, L.L.C., AAOL, during the 2008 NADA Convention as a free automotive advertising resource / networking portal. Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – relied on the “real world” meeting to find “virtual world”… Continue

Added by Philip Zelinger on January 22, 2009 at 7:12am — No Comments

And the Most Influential Media Is... Not What You Think It Is!

In five major markets, TV still dominates.

TV still has the most influence on purchasing decisions in five major markets—even among Internet users—according to a study conducted in September and October 2008 by… Continue

Added by Ralph Paglia on January 21, 2009 at 7:55pm — 3 Comments

What Are You Waiting For? It's Already Been Here And The Train Left The Station...

Many people that are concerned in all types of businesses talk the same talk today: waiting. Some have been waiting for a new administration, some for a car czar, some for banks to loosen up, some for 'the bottom' and some just for the fun of waiting.



When you're in business, you can't wait especially when it costs you money. In the car business, it's been about waiting for people 'to really go online' or for the 'next up', or even the holy grails of 'cheap gas', 'more hybrids' or… Continue

Added by Gary May on January 21, 2009 at 3:10pm — No Comments

AdAgencyOnline.Net Reviews Automotive Advertising with Gary May of IMACS

AdAgencyOnline.Net was introduced during the 2008 NADA Convention as a free automotive advertising resource / networking portal to share best practices with automotive advertising agencies, auto dealers and automotive advertising vendors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio show “Lunch With Phil… Continue

Added by Philip Zelinger on January 21, 2009 at 7:46am — No Comments

GM Goes Full-Circle with PPC Strategy

In April 2008, I blogged about a pretty dramatic change in strategy for General Motors PPC advertising. They effectively took away all non-branded keywords from all of their automotive brands: Chevy, Pontiac, Cadillac, Buick, etc. Instead, they used GM.com as the URL to own all of these keywords like: small cars, mid size sedans and crossover vehicles.



These… Continue

Added by Tad Miller on January 20, 2009 at 5:58pm — No Comments

AdAgencyOnline.Net Interviews Tim Zierden From AAX™ on Automotive Advertising Experts

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that shares best practices with automotive advertising agencies, auto dealers and automotive advertising vendors. Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of the blog talk radio show “Automotive Advertising Experts” that is featured on the… Continue

Added by Philip Zelinger on January 20, 2009 at 2:26pm — No Comments

Best Seller!

Mark Tewart's new book "How To Be A Sales Superstar" has become a best seller!

If you would like to get the first chapter and several bonuses for FREE go to www.marktewartlive.com

Added by Mark Tewart on January 20, 2009 at 9:51am — No Comments

AdAgencyOnline.Net Reviews New Automotive Advertising Vendors During NADA

Ad Agency Online, L.L.C., (AAOL), was formed as a national network of independent automotive advertising agencies, production partners and select auto industry vendors in December of 2001. Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of their automotive advertising resource / networking portal AdAgencyOnline.Net. The site features a blog talk radio station –… Continue

Added by Philip Zelinger on January 19, 2009 at 9:52am — No Comments

AdAgencyOnline.Net Invites Automotive Advertising Expert Dale Pollak To Discuss vAuto

Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies that share best practices and leveraged resources through a social networking portal – http://adagencyonline.net. The online automotive advertising networking community is widely respected by the auto industry for their willingness to provide free automotive advertising resources to site visitors based on their philosophy that a “rising… Continue

Added by Philip Zelinger on January 18, 2009 at 4:30pm — No Comments

Google Adwords Ethics - A Case Study For The Dogs

The Pasch Consulting Group represents a diverse group of businesses that are in need of assistance with Internet Marketing and Search Engine Optimization (SEO). We have a specialization in digital marketing for car dealers but it’s our entire client base that keeps us as a leader in our field. A recent situation came up with one of our newest clients that can apply to anyone who is running a Google Adwords campaign.



This is a case study on… Continue

Added by Brian Pasch on January 17, 2009 at 6:00pm — No Comments

Sending Emails - Good print ads are not good email ads!

From time to time I go to different dealers websites and submit leads because I'm curious about what ILM/CRM software they use and/or what they are doing for their lead follow up process. So I get random emails all the time.



Yesterday I got an email from a dealership in New York (screen shot of email at the bottom). It was just blank! Why? Because gmail and most email programs don't show images unless you click the "display images" button. (more about this… Continue

Added by Matt Watson on January 17, 2009 at 7:30am — 3 Comments

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