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Featured ADM Member Blog Posts – January 2008 Archive (12)

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph…

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Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

Best Practices for Dealership Email Campaigns

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

 

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We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…

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Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

Is Enterpreneur a profession or personality.?

I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."

Is this who we are, can we learn how to be one, and why?…

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Added by moti kahana on January 14, 2008 at 4:36pm — 3 Comments

www.AutomotiveDigitalMarketing.com

www.AutomotiveDigitalMarketing.com
Is now the official authorized domain for the Automotive Digital Marketing Community web site... Please feel free to link, share, invite and otherwise promote this new domain name.

Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments

The 4th Digital Dealer Conference & Exposition

"Putting all the Pieces Together"

Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.

The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…

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Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

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Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

Dealer Web Site Critical Mass

This is a blog entry where I will probably irritate a few people.

 

Those that have known me for any length of time will know that I don't theorize without…

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Added by Ralph Paglia on January 6, 2008 at 8:30pm — 1 Comment

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…

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Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?



Posted by Ralph Paglia



I would like to start this posting by proposing that the Internet be…

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Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

Google Leads Search Industry, Again, by Indexing Flash Based Web Sites

Google Can Now Index . . . Flash!

An Interview with Michael Marshall

by Robin Nobles




When I learned that Google can index the contents of Macromedia Flash sites, I was astonished. It seems that this remarkable discovery had gone virtually unnoticed in the SEO community. But as you probably know, Google has always been the first to index different types of content: PDF files, .doc files, etc. Google has also made amazing… Continue

Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments

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Top 5 Automotive Marketing Forum Discussions - 30 Days

2. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

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