Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC
By Ralph Paglia
In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…Continue
Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments
I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.
Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments
Honda Interactive Network (iN) White Paper:
Best Practices for Dealership Email Campaigns
We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…Continue
Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments
By Ralph Paglia
Since starting in my new role at ADP Dealer Services I have been contacted by…Continue
Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments
I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."
Is this who we are, can we learn how to be one, and why?…Continue
Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments
"Putting all the Pieces Together"
Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.
The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…Continue
Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments
Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments
Those that have known me for any length of time will know that I don't theorize without…Continue
Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…Continue
Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?
Posted by Ralph Paglia
I would like to start this posting by proposing that the Internet be…
Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments