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All ADM Member Blog Posts (12,738)

NADA Convention is in Las Vegas Starting March 22

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers,…

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Added by Ralph Paglia on February 21, 2018 at 4:30pm — No Comments

5 Keys to Safe Driving on the Highway

Most people drive on the highway regularly enough that they tend to forget how dangerous it can be. If you want to avoid a costly or even fatal traffic accident, keep these safe driving tips in mind even if you think highway driving is second-nature.

Watch Your…

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Added by Dixie Somers on February 21, 2018 at 3:00pm — No Comments

New Black Book White Paper Shows How To Better Analyze Risk To Enable Growth Opportunities For Subprime & Deep Subprime Lenders

Collateral Data & Insights Help Identify Where Pockets of Growth Potential Exist to Maximize Competitive Landscape 

 

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper focused on subprime and deep subprime auto lenders: Subprime & Deep Subprime: How To Remain Competitive and Profitable Despite Growing Risk.…

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Added by Black Book on February 21, 2018 at 1:36pm — No Comments

An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic.

CPI scratched the surface in a previous article, …

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Added by CPI Results on February 21, 2018 at 11:30am — No Comments

Squeaky Brakes? 4 Reasons to Get Them Checked ASAP

It isn’t uncommon to hear a squeaking noise coming from your car’s brakes. This is because the brake pads, calipers and other components do have a limited useful life. However, it is important to get the brakes checked quickly when you hear that noise.

The Brake Pads…

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Added by Kara Masterson on February 21, 2018 at 10:38am — No Comments

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

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Added by Anne Fleming on February 21, 2018 at 9:08am — No Comments

Why Dealers Should Embrace Digital Retailing

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites.

 

Large dealer groups like AutoNation, Sonic Automotive, Asbury and Penske have developed, or are in the process of developing, online car shopping tools and software for their dealers’…

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Added by Bill Wittenmyer on February 21, 2018 at 6:11am — No Comments

Auto Insurance: How to Find the Best Deal for Your Car

Car insurance can get fairly expensive, regardless of where you live. You can easily find yourself paying too much and if you’re a fairly safe driver, you have every reason to be concerned. While it is possible to get a better deal, you might need some advice on how to go…

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Added by Lizzie Weakley on February 20, 2018 at 4:41pm — No Comments


Media
100+ Used Car Dealers per Week Listing on New Classified Site at No Charge for Listings or Leads!

The concept is quite simple; give used car dealers a place to list their inventory, send them free leads, and get someone else to pay for it! Seems simple enough right?

www.UsedCarsForSale.com staff is signing 100+ dealers per week to their state-of-the-art automotive classified site that they espouse as being “free for life” to any and all car dealers with used car inventory. For any dealers with doubts as to the expected veracity of this…

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Added by Kelly Kleinman on February 20, 2018 at 12:36pm — No Comments

Olympics & Toyota Advertising Effectiveness

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies. Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing sites.…

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Added by John Sternal on February 20, 2018 at 8:36am — No Comments

Mainstream Car Segments Holiding Prices

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on February 20, 2018 at 8:27am — No Comments

The Golden Rule for Change and Improvement

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…

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Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments

Swapalease.com Unveils Quarterly Auto Lease Trends Report For Q4 2017

Swapalease.com, the nation's largest online car lease marketplace, today released its quarterly lease trends report…

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Added by John Sternal on February 20, 2018 at 7:02am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…

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Added by Steve White on February 20, 2018 at 6:48am — No Comments

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.

For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…

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Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments

‘Customer Satisfaction Surveys Are Dead’

The District Manager has just left the GM’s office.…

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Added by CPI Results on February 20, 2018 at 5:45am — No Comments

Round Robin vs Lead Grabber - FAIR Does Not Mean BEST

Round Robin is one of the most common way leads are assigned to sales reps. And there are strong arguments like fair and equal distribution in favor of round robin. However FAIR does not essentially mean the BEST as

  • The odds of qualifying a lead drop 21 times if called in 30 minutes vs 5…
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Added by Vidushi Jain on February 19, 2018 at 4:57pm — No Comments

"Sell a lot of Product. And Make a lot of People Happy"

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Added by CPI Results on February 19, 2018 at 11:30am — No Comments

Pirelli Develops New Tire Specific To New McLaren Sports Car

PIRELLI P-ZERO AND MCLAREN SENNA:

A SHARED JOURNEY FROM TRACK TO ROAD

 

Milan – Pirelli and McLaren have started a new chapter in their long-standing technical partnership, which will…

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Added by Ralph Paglia on February 19, 2018 at 11:00am — No Comments

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments

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