Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to…Continue
In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and…Continue
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced…Continue