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The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…Continue
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…Continue
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly…Continue