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sara callahan
  • Female
  • Clearwater, FL
  • United States Minor Outlying Islands
  • carter west public relations
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sara callahan's blog post was featured

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with them, and broadly promote this, are…See More
Thursday
sara callahan posted a blog post

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with them, and broadly promote this, are…See More
Thursday
sara callahan's blog post was featured

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can be…See More
May 25
sara callahan posted a blog post

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can be…See More
May 24
sara callahan's blog post was featured

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure. Doing this consistently can lead to news…See More
May 17
sara callahan posted a blog post

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure. Doing this consistently can lead to news…See More
May 17
sara callahan's blog post was featured

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For…See More
May 10
sara callahan posted a blog post

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For…See More
May 10
sara callahan's blog post was featured

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a challenge, there is a way…See More
May 1
sara callahan posted a blog post

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a challenge, there is a way…See More
Apr 30
sara callahan commented on sara callahan's blog post Negative Reviews Can be Sales Gold!
"Thanks Ralph, yup it certainly is the reality of today's marketplace:)"
Apr 23
Ralph Paglia commented on sara callahan's blog post Negative Reviews Can be Sales Gold!
"Great post Sara! Right on target and very much the reality of today's marketplace..."
Apr 22
sara callahan's blog post was featured

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customers…See More
Apr 21
sara callahan posted a blog post

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customers…See More
Apr 19
sara callahan's blog post was featured

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention.A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips: Press Releases –…See More
Mar 5
sara callahan posted a blog post

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention.A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips: Press Releases –…See More
Mar 2

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
carter west public relations
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
727-288-2159
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.carterwestpr.com
YOUR Email address for business contacts
carterwestpr@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
949-742-0477
Select All franchises/brands you are associated with
48-Not Applicable, -Not Applicable...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Carter West Public Relations. We are one of the top PR agencies that specializes purely in the retail automotive industry.

Clients most like the communication results we offer them. Because we focus so specifically on automotive retail and technology, we have a depth of knowledge, experience and established relationships that are simply not available with other firms. Our focus ensures that we have the best relationships with automotive and technology media, journalists and industry thought leaders. We always know what's going, who's doing what, and we then strategically align our clients opportunities based on customized strategic plans.
Here is what one of our clients, MenuVantage had to say about working with us:


"Without a doubt, making the decision to allow Carter West to become our public relations firm was the absolute best decision that we could have made.
In addition to being entirely professional, Carter West has elevated our national image and name recognition by a factor of ten — all within budget and by staying on top of us to get what they need so that they could do their job. With our fast moving company, that level of polite persistence is exactly what is required.
I can unequivocally state the highest return on investment that we have ever received from our advertising dollars is that which is related to Carter West."
Robert M. Steenbergh, Esq.
CEO
MenuVantage
We offer comprehensive public relations and social media services, focused on automotive retail and technology. This includes all services associated, including consulting, strategic communication planning, press releases, social media releases, media relations, events, speaking engagements, case studies, eBooks, company profiles, articles, blogs and media placements. Depending on each individual client's needs, we create an ongoing tactical plan for execution, based on our strategic communication plan. We also provide detailed reporting so clients can see all results and always stay abreast of current and upcoming activities.
Founded in 1990, Carter West Public Relations specializes in B-to-B retail automotive and technology. This laser focus means that clients receive the most targeted, strategic public relations results, based on a proven plan for success. Our boutique size also means that no clients get lost in the shuffle of larger agencies
"What will YOU contribute to the ADM Community?"
I grew up in the UK and moved to the US about 30 years ago and love the opportunties this country presents for entrepreneurs!

I am passionate about human rights, good food, long walks, good friends and good conversations.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.checkeredflag.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/briansolis
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/skydiver
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/AutoDigitalMarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Sara callahan's ADM Blog

Don’t go Breaking your Customer’s Heart!

Posted on June 14, 2018 at 6:30am 0 Comments

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

Continue

Content Doesn’t Have to Be Scary!

Posted on May 24, 2018 at 6:30am 0 Comments

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

Continue

Are there too Many Chefs in Your Content Kitchen?

Posted on May 17, 2018 at 6:30am 0 Comments

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

Continue

Marketing Mistakes: A Little Pizza While You Die?

Posted on May 10, 2018 at 6:30am 0 Comments

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you…

Continue

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