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sara callahan
  • Female
  • Clearwater, FL
  • United States Minor Outlying Islands
  • carter west public relations
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Latest ADM Activity - Click "More" at bottom!

sara callahan liked Timmy D. James's video
9 hours ago
sara callahan liked Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
9 hours ago
sara callahan's blog post was featured

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…See More
Thursday
sara callahan posted a blog post

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…See More
Wednesday
sara callahan was featured
May 16
sara callahan's blog post was featured

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons. Content marketing can be powerful, if done…See More
May 14
sara callahan posted a blog post

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons. Content marketing can be powerful, if done…See More
May 13
Mark Konrad Eck commented on sara callahan's blog post The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity
"Great Story And The Police Told It Well!"
Apr 22
sara callahan posted a blog post

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand message.There are many…See More
Apr 8
Tim Elliott commented on sara callahan's blog post 5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint
"TY Sara for taking the time to do this....it IS very helpful and a great reminder to me.  I would change just one word......Vendor to Partner......Vendors sell their stuff and move on ...Partners are accountable to their Dealer Partners and…"
Mar 19
sara callahan's blog post was featured

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers…See More
Mar 19
sara callahan posted a blog post

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers…See More
Mar 18
sara callahan liked Mike Esposito's blog post Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15
Feb 17
Nate Wiener commented on sara callahan's blog post Is Guerrilla Social Media A Good Strategy?
"Totito's was not a mistake. It was planned that way, and in retrospect, was a brilliant stroke of marketing genius. It hardly cost any money, and generated huge buzz - that's the goal, after all. The new style of marketing is to create a…"
Feb 16
sara callahan liked sara callahan's profile
Feb 15
sara callahan's blog post was featured

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time events. For…See More
Feb 14

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
carter west public relations
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
727-288-2159
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.carterwestpr.com
YOUR Email address for business contacts
carterwestpr@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
949-742-0477
Select All franchises/brands you are associated with
48-Not Applicable, -Not Applicable...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Carter West Public Relations. We are one of the top PR agencies that specializes purely in the retail automotive industry.

Clients most like the communication results we offer them. Because we focus so specifically on automotive retail and technology, we have a depth of knowledge, experience and established relationships that are simply not available with other firms. Our focus ensures that we have the best relationships with automotive and technology media, journalists and industry thought leaders. We always know what's going, who's doing what, and we then strategically align our clients opportunities based on customized strategic plans.
Here is what one of our clients, MenuVantage had to say about working with us:


"Without a doubt, making the decision to allow Carter West to become our public relations firm was the absolute best decision that we could have made.
In addition to being entirely professional, Carter West has elevated our national image and name recognition by a factor of ten — all within budget and by staying on top of us to get what they need so that they could do their job. With our fast moving company, that level of polite persistence is exactly what is required.
I can unequivocally state the highest return on investment that we have ever received from our advertising dollars is that which is related to Carter West."
Robert M. Steenbergh, Esq.
CEO
MenuVantage
We offer comprehensive public relations and social media services, focused on automotive retail and technology. This includes all services associated, including consulting, strategic communication planning, press releases, social media releases, media relations, events, speaking engagements, case studies, eBooks, company profiles, articles, blogs and media placements. Depending on each individual client's needs, we create an ongoing tactical plan for execution, based on our strategic communication plan. We also provide detailed reporting so clients can see all results and always stay abreast of current and upcoming activities.
Founded in 1990, Carter West Public Relations specializes in B-to-B retail automotive and technology. This laser focus means that clients receive the most targeted, strategic public relations results, based on a proven plan for success. Our boutique size also means that no clients get lost in the shuffle of larger agencies
"What will YOU contribute to the ADM Community?"
I grew up in the UK and moved to the US about 30 years ago and love the opportunties this country presents for entrepreneurs!

I am passionate about human rights, good food, long walks, good friends and good conversations.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.checkeredflag.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/briansolis
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/skydiver
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/AutoDigitalMarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Sara callahan's ADM Blog

Use Data to Create Better Content

Posted on July 29, 2015 at 6:00am 0 Comments

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…

Continue

Do You Have A Content Marketing Strategy?

Posted on May 13, 2015 at 6:00am 0 Comments

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…

Continue

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Posted on April 8, 2015 at 5:30am 1 Comment

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…

Continue

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

Posted on March 18, 2015 at 8:00am 1 Comment

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…

Continue

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