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sara callahan
  • Female
  • Clearwater, FL
  • United States Minor Outlying Islands
  • carter west public relations
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Influencer
sara callahan posted a blog post

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly. In retail automotive, video is used very effectively to market dealerships and their inventory, because the content…See More
yesterday

Influencer
sara callahan liked Alexia Henson's blog post How Two Birds with One Stone Protects Your Investment
Monday

Influencer
sara callahan liked Gina Reuscher's blog post The Writing Is On the (Facebook) Wall but May Not Be for Long
Monday

Influencer
sara callahan commented on sara callahan's blog post The 5 Top Social Media Errors to Avoid
"Thank you Michael."
Sunday

Influencer
Michael commented on sara callahan's blog post The 5 Top Social Media Errors to Avoid
"Great Fundamental guideline share. Thank you"
Sunday

Influencer
sara callahan commented on sara callahan's blog post The 5 Top Social Media Errors to Avoid
"Thanks Rob!"
Jun 18
Rob Hagen liked sara callahan's blog post The 5 Top Social Media Errors to Avoid
Jun 17
Rob Hagen commented on sara callahan's blog post The 5 Top Social Media Errors to Avoid
"Very good tips!"
Jun 17

Influencer
sara callahan's blog post was featured

The 5 Top Social Media Errors to Avoid

Social Media has become an important channel customers use to reach out to businesses.From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you. Facebook realizes this and, as a result, has opened up new ways for customers to communicate with…See More
Jun 17

Influencer
sara callahan posted a blog post

The 5 Top Social Media Errors to Avoid

Social Media has become an important channel customers use to reach out to businesses.From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you. Facebook realizes this and, as a result, has opened up new ways for customers to communicate with…See More
Jun 15

Influencer
sara callahan liked Joey Little's blog post Turn Shoppers Into Dealership Advocates
Jun 12

Influencer
sara callahan liked Joe Orr's blog post AmazonAuto – Really?
Jun 7

Influencer
sara callahan liked Timmy D. James's blog post YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option
Jun 6

Influencer
sara callahan commented on sara callahan's blog post 5 Common Blogging Mistakes
"Thanks Bill and Ralph. And good point on number 6 Bill!"
May 28
Bill Lovell commented on sara callahan's blog post 5 Common Blogging Mistakes
"Best advice in the whole piece is number 3. As an old-school editor, I always advised my writers to stop thinking of themselves as "writers," and to concentrate on being damned good story tellers."
May 27
Bill Lovell commented on sara callahan's blog post 5 Common Blogging Mistakes
"Number 6. Writing when you really have nothing to say. Of course, if this advice were followed, there'd be about 98% less "content" on the web."
May 27

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
carter west public relations
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
727-288-2159
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.carterwestpr.com
YOUR Email address for business contacts
carterwestpr@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
949-742-0477
Select All franchises/brands you are associated with
48-Not Applicable, -Not Applicable...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Carter West Public Relations. We are one of the top PR agencies that specializes purely in the retail automotive industry.

Clients most like the communication results we offer them. Because we focus so specifically on automotive retail and technology, we have a depth of knowledge, experience and established relationships that are simply not available with other firms. Our focus ensures that we have the best relationships with automotive and technology media, journalists and industry thought leaders. We always know what's going, who's doing what, and we then strategically align our clients opportunities based on customized strategic plans.
Here is what one of our clients, MenuVantage had to say about working with us:


"Without a doubt, making the decision to allow Carter West to become our public relations firm was the absolute best decision that we could have made.
In addition to being entirely professional, Carter West has elevated our national image and name recognition by a factor of ten — all within budget and by staying on top of us to get what they need so that they could do their job. With our fast moving company, that level of polite persistence is exactly what is required.
I can unequivocally state the highest return on investment that we have ever received from our advertising dollars is that which is related to Carter West."
Robert M. Steenbergh, Esq.
CEO
MenuVantage
We offer comprehensive public relations and social media services, focused on automotive retail and technology. This includes all services associated, including consulting, strategic communication planning, press releases, social media releases, media relations, events, speaking engagements, case studies, eBooks, company profiles, articles, blogs and media placements. Depending on each individual client's needs, we create an ongoing tactical plan for execution, based on our strategic communication plan. We also provide detailed reporting so clients can see all results and always stay abreast of current and upcoming activities.
Founded in 1990, Carter West Public Relations specializes in B-to-B retail automotive and technology. This laser focus means that clients receive the most targeted, strategic public relations results, based on a proven plan for success. Our boutique size also means that no clients get lost in the shuffle of larger agencies
"What will YOU contribute to the ADM Community?"
I grew up in the UK and moved to the US about 30 years ago and love the opportunties this country presents for entrepreneurs!

I am passionate about human rights, good food, long walks, good friends and good conversations.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.checkeredflag.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/briansolis
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/skydiver
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/AutoDigitalMarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Sara callahan's ADM Blog

Injecting the Power of Video into Your Content Marketing

Posted on June 30, 2016 at 7:10am 0 Comments

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very effectively to market dealerships and their…

Continue

The 5 Top Social Media Errors to Avoid

Posted on June 15, 2016 at 6:00am 4 Comments

Social Media has become an important channel customers use to reach out to businesses.

From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.

 

Facebook realizes this and, as a result, has…

Continue

5 Common Blogging Mistakes

Posted on May 27, 2016 at 5:30am 4 Comments

Today, it’s a content-drive world.

There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…

Continue

How to Differentiate Your Dealership during the Recall Crisis

Posted on May 17, 2016 at 5:51am 2 Comments

Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.

 

Recalls certainly challenge consumers’ patience and dealers can find…

Continue

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