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sara callahan
  • Female
  • Clearwater, FL
  • United States Minor Outlying Islands
  • carter west public relations
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Brian Bennington commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Hi Sara,  I always look forward to reading your posts as they're not only informative and well-written, which is more than I can say about many blogs here, they never appear self-serving, as in "poorly-camouflaged…"
Apr 10
Matthew Rogers liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Jason Viglione liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Tom Gorham liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Dave Hollander liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Alexander Lau commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Yes, but Reach and Like mean squat! The ability to fine tune your marketing efforts using their PowerEditor and Advertising is where everything is going. Organic is DEAD. "
Apr 10
Paul Schnell commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Right.  I think it goes back to the origin of Facebook: To connect with friends.  "Like" does not equal "friend".  Wasn't "Like" added so that we could connect with "Like" minded…"
Apr 10
Paul Schnell liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Thomas Reidy commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"The arrogance of Facebook rivals Google. That's why we have clients. "
Apr 10
Thomas Reidy liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Jeff Mayernik commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"The challenge, as I see it, is this - I care about the things that I care about and the FB algorithms can't read anything about my interests from the way I scroll my timeline. In order to see content from brands that I would engage with, the…"
Apr 10
Drew Ament commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Remember when we all liked/friend-ed everyone and page on facebook?? I am not going to defend Facebook completely, as I think they are a necessary evil - and a good tool for those that use it right. And while I dont have exact stats - a few of the…"
Apr 10
Alexander Lau commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Point of the article, your content sucks. 99% of it. Now, it's pay to play. Don't forget, FB is a publicly traded company. Wake up, everyone. Time to move on..."
Apr 10
Brandon McGrath commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"I think this article hit the main concern of social media marketers square on the nose. I also think that Facebook's response wasn't tactful, but definitely truthful. Facebook has helped change and shape how people communicate, connect and…"
Apr 10
Alexander Lau commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Yes, BINGO! :-)"
Apr 10
Erika Kay Simms liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
carter west public relations
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
727-288-2159
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.carterwestpr.com
YOUR Email address for business contacts
carterwestpr@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
949-742-0477
Select All franchises/brands you are associated with
48-Not Applicable, -Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Carter West Public Relations. We are one of the top PR agencies that specializes purely in the retail automotive industry.

Clients most like the communication results we offer them. Because we focus so specifically on automotive retail and technology, we have a depth of knowledge, experience and established relationships that are simply not available with other firms. Our focus ensures that we have the best relationships with automotive and technology media, journalists and industry thought leaders. We always know what's going, who's doing what, and we then strategically align our clients opportunities based on customized strategic plans.
Here is what one of our clients, MenuVantage had to say about working with us:


"Without a doubt, making the decision to allow Carter West to become our public relations firm was the absolute best decision that we could have made.
In addition to being entirely professional, Carter West has elevated our national image and name recognition by a factor of ten — all within budget and by staying on top of us to get what they need so that they could do their job. With our fast moving company, that level of polite persistence is exactly what is required.
I can unequivocally state the highest return on investment that we have ever received from our advertising dollars is that which is related to Carter West."
Robert M. Steenbergh, Esq.
CEO
MenuVantage
We offer comprehensive public relations and social media services, focused on automotive retail and technology. This includes all services associated, including consulting, strategic communication planning, press releases, social media releases, media relations, events, speaking engagements, case studies, eBooks, company profiles, articles, blogs and media placements. Depending on each individual client's needs, we create an ongoing tactical plan for execution, based on our strategic communication plan. We also provide detailed reporting so clients can see all results and always stay abreast of current and upcoming activities.
Founded in 1990, Carter West Public Relations specializes in B-to-B retail automotive and technology. This laser focus means that clients receive the most targeted, strategic public relations results, based on a proven plan for success. Our boutique size also means that no clients get lost in the shuffle of larger agencies
What will YOU contribute to the ADM Community?
I grew up in the UK and moved to the US about 30 years ago and love the opportunties this country presents for entrepreneurs!

I am passionate about human rights, good food, long walks, good friends and good conversations.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.checkeredflag.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/briansolis
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/skydiver
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/AutoDigitalMarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Sara callahan's ADM Blog

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

Posted on April 9, 2014 at 5:30am 9 Comments

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…

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The Selfie That Broke Records

Posted on March 12, 2014 at 10:22am 1 Comment

Unless you’ve been living in a box for the past couple weeks, you’d undoubtedly heard about the now infamous selfie taken by Ellen DeGeneres during the 2014 Academy Awards. Ellen DeGeneres, who hosted the show, took a moment to compose a selfie in the audience with the likes of Jennifer Lawrence, Julia Roberts, Meryl Streep, Bradley Cooper, Kevin Spacey, Brad Pitt, and Angelina Jolie, amongst others. She then proceeded to ask viewers to retweet it. The results were…

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When Good Content Turns Bad

Posted on February 26, 2014 at 6:35am 0 Comments

The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings…

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Content Marketing: What’s Good for the Goose…

Posted on February 19, 2014 at 7:55am 7 Comments

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

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