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sara callahan
  • Female
  • Clearwater, FL
  • United States Minor Outlying Islands
  • carter west public relations
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Latest ADM Activity - Click "More" at bottom!

Gregory Lawrence Noonan commented on sara callahan's blog post Social Media: When Marketing Becomes Mocketing
"What a terrific post, thank you."
Thursday
sara callahan's blog post was featured

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and…See More
Thursday
sara callahan posted a blog post

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and…See More
Wednesday
sara callahan was featured
Aug 19
Alexander Lau commented on sara callahan's blog post Content Marketing – What’s Your Strategy?
"Your SEO / Search Content Marketing (SCM) person or consultants need to be able to place their trust in many avenues of data (Bing shows incredible conversion results for the automotive world, much better than Google actually). Using tools such as…"
Aug 13
sara callahan posted a blog post

Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s desire for content. Content comes in…See More
Aug 13
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"That's fine Brian.  For once we agree."
Aug 3
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"And a good day to you, Tom.  Just to refresh your somewhat foggy memory because your comments are here to confirm what you said, below is a copy of your post in response to my friend Steve Duff’s previous comments: Comment by Tom Gorham…"
Aug 2
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Brian, Brian glad to see you're back in true form.  Since I'm the one who called you a bully, and I do stand by that, I must add that I never said you were one all your life.  I have no way of knowing that and was only responding…"
Aug 2
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"I'm Baaack!  Initially, when I realized every post I'd made on this blog, along with every post I'd ever made on ADM as well as my ADM membership "mysteriously disappeared" right after my responding to an allegation of…"
Aug 2
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Sara and Bobbie, you set of a bomb with this topic but it is definitely a worthy wake up call.  We all have to constantly be evaluating how we approach building a relationship with our customers.  Dealership staff and vendors all have…"
Jul 27
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Ralph, thank you for clarifying that.  And I appreciate your concern about doing a "restore".  That's a tough decision and would affect every blog on here.  I trust your judgment."
Jul 27
sara callahan was featured
Jul 26
Manny Luna commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
" Bobbie Herron, I understand what you mean now. Thank you!"
Jul 26
Ralph Paglia commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Tom, please have no worries, as you are well aware, your reputation is sterling with me and I have nothing but the upmost respect for your contributions to our online community. Unfortunately, I cannot see who or exactly what was done to delete…"
Jul 26
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Ralph, as we talked about on the phone, I for one hope you discover who deleted Brian's profile or comments.  I have always had a cordial relationship with Brian and have had private messages with him through ADM that have always been…"
Jul 26

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
carter west public relations
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
727-288-2159
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.carterwestpr.com
YOUR Email address for business contacts
carterwestpr@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
949-742-0477
Select All franchises/brands you are associated with
48-Not Applicable, -Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Carter West Public Relations. We are one of the top PR agencies that specializes purely in the retail automotive industry.

Clients most like the communication results we offer them. Because we focus so specifically on automotive retail and technology, we have a depth of knowledge, experience and established relationships that are simply not available with other firms. Our focus ensures that we have the best relationships with automotive and technology media, journalists and industry thought leaders. We always know what's going, who's doing what, and we then strategically align our clients opportunities based on customized strategic plans.
Here is what one of our clients, MenuVantage had to say about working with us:


"Without a doubt, making the decision to allow Carter West to become our public relations firm was the absolute best decision that we could have made.
In addition to being entirely professional, Carter West has elevated our national image and name recognition by a factor of ten — all within budget and by staying on top of us to get what they need so that they could do their job. With our fast moving company, that level of polite persistence is exactly what is required.
I can unequivocally state the highest return on investment that we have ever received from our advertising dollars is that which is related to Carter West."
Robert M. Steenbergh, Esq.
CEO
MenuVantage
We offer comprehensive public relations and social media services, focused on automotive retail and technology. This includes all services associated, including consulting, strategic communication planning, press releases, social media releases, media relations, events, speaking engagements, case studies, eBooks, company profiles, articles, blogs and media placements. Depending on each individual client's needs, we create an ongoing tactical plan for execution, based on our strategic communication plan. We also provide detailed reporting so clients can see all results and always stay abreast of current and upcoming activities.
Founded in 1990, Carter West Public Relations specializes in B-to-B retail automotive and technology. This laser focus means that clients receive the most targeted, strategic public relations results, based on a proven plan for success. Our boutique size also means that no clients get lost in the shuffle of larger agencies
What will YOU contribute to the ADM Community?
I grew up in the UK and moved to the US about 30 years ago and love the opportunties this country presents for entrepreneurs!

I am passionate about human rights, good food, long walks, good friends and good conversations.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.checkeredflag.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/briansolis
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/skydiver
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/AutoDigitalMarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Sara callahan's ADM Blog

Social Media: When Marketing Becomes Mocketing

Posted on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…

Continue

Content Marketing – What’s Your Strategy?

Posted on August 13, 2014 at 5:30am 1 Comment

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…

Continue

Vendors: Don’t Be So Darn Annoying!

Posted on July 16, 2014 at 5:00am 66 Comments

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

Continue

Why Speeling and Grandma Is Impotent

Posted on June 25, 2014 at 6:00am 2 Comments

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself.

Proper spelling and grammar can dictate whether your content is received well or…

Continue

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