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sara callahan Female Clearwater, FL United States Minor Outlying Islands carter west public relations: Promote

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sara callahan promoted Kurt Kubicki's blog post CAR-Research XRM Adds New “Prospecting the Household” Feature to CRM; Helps Auto Dealers Use CRM to Capture More Sales

May 14

sara callahan was featured

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May 11

sara callahan commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Great point! I have found this to be the case on several occasions -- IF the news is good it can get picked up as a story in itself. But NOT if the press release is from a company with wording such as "we are so excited to announce the release…"

May 9

Bill Lovell commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Sara, Good stuff. I would only amplify point three, to wit: Write it as a news story, not as a press release. Reason: There are lots of lazy newspaper folks out there who will, if you have written a servicable piece, slap their own…"

May 9

Ryan Leslie promoted sara callahan's blog post Dealers -- DealerRater would like your opinion about reputation management

May 9

sara callahan posted a blog post

Dealers -- DealerRater would like your opinion about reputation management

DealerRater is conducting a short survey about online reputation management and cordially invites auto dealership personnel to participate. All responses are confidential and upon completion of the survey, you will be entered into a random drawing for a $200 American Express gift card. Your participation matters. Results will be summarized in a future press release and will cover any important trends revealed regarding online reputation management and social media in automotive dealerships.…See More

May 9

0 Comments 1 Promotion

Jerry Thibeau commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"It does Sara and thanks for the valuable information."

May 8

sara callahan commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Jerry, posting on your website first is optimum for SEO purposes. For the automotive retail field I would suggest posting on the other 5 or 6 auto dealer social media sites and of course sending out to the publications such as Dealer Magazine, Auto…"

May 8

Jerry Thibeau commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Great article Sara! Once a company puts up a press release on their website, what other sites would be best utilized to promote? Suggestions?"

May 8

Holly Forsberg commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"I agree re: the "so what" comment. There's nothing worse than reading a press release with a quote by the CEO starting out, "I'm so excited..." or "we're so proud...." The quote in a press release is…"

May 8

Mark Crosby commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Excellent post here Sara. Sometimes we all tend to try and build a bigger, better mousetrap when sticking to the tried and true methods works best! This is one post that is a keeper in my archive. ps I also liked the "So What" comment…"

May 8

sara callahan commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Great point! Thanks Jennifer"

May 8

pam myszkowski promoted sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

May 8

Jennifer Sanford commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"If I may, I'd like to add one more point. If you're trying to decide if your product or partnership is worth a press release, use the "so what?" test. Ask yourself what difference this product or partnership…"

May 8

John L Mecham commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

"Succinct and useable, thanks!"

May 8

John L Mecham promoted sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release

May 8

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Enter Name of Your Dealership, Business or Employer:: carter west public relations

Auto Industry Business Segment or Affiliation (check all that apply):: Marketing Services Provider

REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com): http://www.carterwestpr.com

OPTIONAL: Email Listing for ADM Members interested in doing business:: carterwestpr@gmail.com

REQUIRED: Your Business Phone Number for Members:: 727-288-2159

OPTIONAL: Your Mobile Phone Number for ADM members:: 949-742-0477

If affiliated with a Dealer or OEM, please check franchise you are associated with:: 48-Not Applicable, -Not Applicable...

This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?: Carter West Public Relations. We are one of the top PR agencies that specializes purely in the retail automotive industry.

Clients most like the communication results we offer them. Because we focus so specifically on automotive retail and technology, we have a depth of knowledge, experience and established relationships that are simply not available with other firms. Our focus ensures that we have the best relationships with automotive and technology media, journalists and industry thought leaders. We always know what's going, who's doing what, and we then strategically align our clients opportunities based on customized strategic plans.
Here is what one of our clients, MenuVantage had to say about working with us:

"Without a doubt, making the decision to allow Carter West to become our public relations firm was the absolute best decision that we could have made.
In addition to being entirely professional, Carter West has elevated our national image and name recognition by a factor of ten — all within budget and by staying on top of us to get what they need so that they could do their job. With our fast moving company, that level of polite persistence is exactly what is required.
I can unequivocally state the highest return on investment that we have ever received from our advertising dollars is that which is related to Carter West."
Robert M. Steenbergh, Esq.
CEO
MenuVantage
We offer comprehensive public relations and social media services, focused on automotive retail and technology. This includes all services associated, including consulting, strategic communication planning, press releases, social media releases, media relations, events, speaking engagements, case studies, eBooks, company profiles, articles, blogs and media placements. Depending on each individual client's needs, we create an ongoing tactical plan for execution, based on our strategic communication plan. We also provide detailed reporting so clients can see all results and always stay abreast of current and upcoming activities.
Founded in 1990, Carter West Public Relations specializes in B-to-B retail automotive and technology. This laser focus means that clients receive the most targeted, strategic public relations results, based on a proven plan for success. Our boutique size also means that no clients get lost in the shuffle of larger agencies

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!: I grew up in the UK and moved to the US about 30 years ago and love the opportunties this country presents for entrepreneurs!

I am passionate about human rights, good food, long walks, good friends and good conversations.

Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com): http://www.checkeredflag.com

Enter URL of OEM site you recommend (ie; www.FordVehicles.com): http://www.subaru.com

Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com): http://www.drivingsales.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com): http://www.cars.com

Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity): http://www.twitter.com/briansolis

Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity): http://www.facebook.com/skydiver

Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing): http://www.youtube.com/AutoDigitalMarketing

Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:: Not Applicable

Check all INTERNET LEAD PROVIDERS You have direct experience with:: AutoUSA, Not Applicable

Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:: Not Applicable

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Sara callahan's ADM Blog

Dealers -- DealerRater would like your opinion about reputation management

Posted on May 9, 2012 at 7:05am 0 Comments 1 Promotion

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The 4 Fundamentals of Writing a Good Press Release

Posted on May 5, 2012 at 5:45am 14 Comments 2 Promotions

I can’t tell you how many bad press releases I’ve read in the 30 years I’ve been doing PR. From typos to issuing marketing collateral as a release, it never ceases to amaze me how many companies don’t get what it takes to issue a solid release. Writing a press release worth reading is really very simple. …

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DealerRater’s Powerful New 360Certified™ Program Launches Nationwide

Posted on May 2, 2012 at 6:50am 0 Comments 1 Promotion

Most Comprehensive Online Reputation Management

And Social Monitoring Platform for Auto Dealers Hits the Market

WALTHAM, Mass. - May 2, 2012 - DealerRater®, the world’s premier car dealer review web site, today announced national availability of its new comprehensive online reputation and social monitoring platform,…

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DealerRater Vice President of Sales Heather MacKinnon to Speak at Chicago DigitalCON May 9-10

Posted on April 30, 2012 at 6:00am 0 Comments 2 Promotions

Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago…

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