Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very effectively to market dealerships and their…Continue
From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.
Facebook realizes this and, as a result, has…Continue
Today, it’s a content-drive world.
There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find…Continue