Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
- Jonathan W. Dawson
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Jonathan W. Dawson's ADM Discussions
Jonathan W. Dawson's Videos
Jonathan W. Dawson's ADM Page
Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- Plan B Consulting, Inc
- Automotive Industry Business Segment or Affiliation:
- Sales Professional, Consultant, Technology Professional
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- planb@helloworld.com
- Your Business Phone Number:
- 612-387-7776
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://www.TrainTheWinners.com
- Tell the ADM Community about your background, where you are from, or who you are:
- For over a decade I have been using psychology in sales to make salespeople more productive and profitable. In college I studied psychology and while in school used it to train over 75 door-to-door sales reps as a regional sales manager. In the car business I started at the bottom and in less than two years rose to become the top salesperson at my dealership, I have also been in sales management.
For just over six years I have been traveling across the country working “hands on” with dealerships. I work with ‘high-line’, domestic, import, and one price dealerships: teaching salespeople and managers to enhance their understanding of the emotional and psychological road to the sale. Due to my style, informative presentation, and unique concepts I am also regularly invited to be a guest speaker for both NADA and NCM 20 groups.
“Most training companies out there motivate your salespeople and you end up with motivated idiots. Or they teach ‘word tracks’ and your people don’t understand them and lack confidence so ‘Johnny Tough Customer’ beats the word track over their head. I am a teacher. I teach the psychology of selling cars in today's market. I teach the psychological and emotional road to the sale more than just the steps themselves.” - Jonathan W. Dawson
- Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
- http://www.FollowUpForSuccess.com
- Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
- http://www.trainthewinners.com/wst_page2.html
my online shopping cart
Jonathan W. Dawson's ADM Photos
Jonathan W. Dawson's ADM Blog
Getting the Customer's Hot Button...
Getting the customer's hot button is rule #1. You must have their hot button but you must also know what to do with it once you get it.
… Continue
Posted on February 4, 2008 at 4:39pm —
What an amazing resource... Thanks Ralph!
Posted on January 29, 2008 at 10:01pm — 1 Comment
Welcome to
Automotive Digital Marketing Professional Community (ADM)
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ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
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For Internet Sales Managers, Car Dealers, BDC Directors and Marketing Professionals...
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© 2009 Created by Ralph Paglia
Comment Wall (6 comments)
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http://www.courtesycartrader.com/PresidentDaySale.html
uploaded my video there, then created a Template inside of our ISM, created a link for the prospect to click on, and did a bulk e-mail campaign.
I really enjoyed your first video posting and hope to see many more... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 424 automotive professionals who have joined the ADM Community!
Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369