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Enter Name of Your Dealership, Business or Employer:
Plan B Consulting, Inc
Auto Industry Business Segment or Affiliation (check all that apply):
Sales Professional, Consultant, Technology Professional
REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
http://www.TrainTheWinners.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
planb@helloworld.com
REQUIRED: Your Business Phone Number for Members:
612-387-7776
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
For over a decade I have been using psychology in sales to make salespeople more productive and profitable. In college I studied psychology and while in school used it to train over 75 door-to-door sales reps as a regional sales manager. In the car business I started at the bottom and in less than two years rose to become the top salesperson at my dealership, I have also been in sales management.

For just over six years I have been traveling across the country working “hands on” with dealerships. I work with ‘high-line’, domestic, import, and one price dealerships: teaching salespeople and managers to enhance their understanding of the emotional and psychological road to the sale. Due to my style, informative presentation, and unique concepts I am also regularly invited to be a guest speaker for both NADA and NCM 20 groups.

“Most training companies out there motivate your salespeople and you end up with motivated idiots. Or they teach ‘word tracks’ and your people don’t understand them and lack confidence so ‘Johnny Tough Customer’ beats the word track over their head. I am a teacher. I teach the psychology of selling cars in today's market. I teach the psychological and emotional road to the sale more than just the steps themselves.” - Jonathan W. Dawson
Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
http://www.FollowUpForSuccess.com
Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
http://www.trainthewinners.com/wst_page2.html

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Jonathan W. Dawson's ADM Blog

Jonathan W. Dawson

Getting the Customer's Hot Button...

Getting the customer's hot button is rule #1. You must have their hot button but you must also know what to do with it once you get it.


Continue

Posted on February 4, 2008 at 4:39pm —

Jonathan W. Dawson

What an amazing resource... Thanks Ralph!

I am impressed by this site. Great idea. Great ideas. I love what I see so far. I hope to add this to my regular web stops.

Posted on January 29, 2008 at 10:01pm — 1 Comment

Comment Wall (6 comments)

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At 11:51am on February 18, 2008, Alvin Newton said…
The first thing I did was created a landing page

http://www.courtesycartrader.com/PresidentDaySale.html

uploaded my video there, then created a Template inside of our ISM, created a link for the prospect to click on, and did a bulk e-mail campaign.
At 1:59am on February 1, 2008, Ralph Paglia said…
love it... Share the wealth, man!
At 2:00pm on January 30, 2008, Ken Karg said…
We should talk sometime!
At 8:32am on January 30, 2008, Doug Blankenship said…
I did my retail time in the north suburbs of Chicago. I worked for Half a car/Cybercar from 99-2001. Worked for Autobytel from 01-03. I was on the seminar team with leo Hillock of FordDirect.com and went all over the place doing that. Does this help?
At 7:50am on January 30, 2008, Doug Blankenship said…
Where have we met before?
At 9:49pm on January 29, 2008, Ralph Paglia said…
Jonathan,

I really enjoyed your first video posting and hope to see many more... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 424 automotive professionals who have joined the ADM Community!

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
 
 
 

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