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M.S. Butler
  • Female
  • New York, NY
  • United States
  • Razorfish; Editor of…
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  • David Johnson
  • Amberly Stitzel
  • Laura Crawford
  • Dr. Harold Elam Jr.
  • Ken Beam
  • Christopher Baccus
  • Nathan Scripps
  • Shannon Page
  • John Giamalvo
  • Jason Parman
  • Cars.com
  • Gary May
  • Mike DeCecco
  • Brian R Hannan
  • Eric Miltsch

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M.S. Butler's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

M.S. Butler and David Johnson are now friends
Sep 11, 2010
M.S. Butler updated their profile
Mar 22, 2010
M.S. Butler is now friends with Nathan Scripps, Shannon Page, Amberly Stitzel and aaron kominsky more
Feb 5, 2010
Ralph Paglia commented on M.S. Butler's blog post Using Facebook fans to improve automotive marketing
"@Nathan - We have been able to estimate that less than 10% of the Fans in the CardinaleWay Mazda Community Fan page are previous customers. But, our sample size is 75 out of 1,051."
Feb 4, 2010
Nathan Scripps commented on M.S. Butler's blog post Using Facebook fans to improve automotive marketing
"Hi folks... thanks for reading my blog (and a big thanks to Mary for posting it here). Let me tackle each of your comments... Ralph... For the Mazda fans you have gathered in the dealer's immediate area, I would first ask fi they are existing…"
Feb 4, 2010
Brian R Hannan and M.S. Butler are now friends
Feb 4, 2010
Ralph Paglia commented on M.S. Butler's blog post Using Facebook fans to improve automotive marketing
"@Mary - Thanks for such a thought provoking article... Your timing is perfect for me because of several meetings this week where "The Value" of each "Fan" connected to a dealer's Facebook Fan Page has been the source of a…"
Feb 3, 2010
M.S. Butler replied to Ralph Paglia's discussion Review ADM Professional Community Appearance Change and New Sponsor
"Great work on the ADM site redesign! The site is now much more user-friendly -- particularly love the new share toolbar. Thanks to Ralph for creating this community and to the folks at cars.com for their sponsorship of it!"
Feb 2, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Razorfish; Editor of Headlightblog.com
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Consultant, Media or Journalist
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2127986600
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What will YOU contribute to the ADM Community?
Senior Content Strategist with Razorfish; Editor of Headlightblog.com
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M.S. Butler's ADM Blog

Three ways to extend a search-marketing program

Posted on February 1, 2010 at 4:00pm 0 Comments

Search Engine Marketin By Matthew Greitzer



At this point most automotive marketers know that search marketing is an incredible vehicle for reaching their target customers. It’s highly relevant, highly targetable and is generally one of the most efficient and effective channels in a marketer’s ad mix. The problem with search marketing, though, is that it doesn’t scale beyond the level of user-initiated searchers. For most businesses, this… Continue

Using Facebook fans to improve automotive marketing

Posted on January 28, 2010 at 2:30pm 4 Comments

By Nathan Scripps



Facebook Fan Pages have become the most recent in a long line of social media "must-haves" for automotive marketers –- but what do they really tell you? And are they even helpful?



Does a high fan count equal success?


Porsche Facebook Fan Page It's no surprise that lots of people feel strongly about their favorite automotive brands and show their allegiance to those brands by flocking to… Continue

Social Networking: Is it more about Relationship Building than Selling Cars?

Posted on August 19, 2009 at 8:25am 3 Comments

A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.



I will be moderating a panel on this topic on Oct. 15, 2009 during the J.D. Power and Associates 2009 Automotive Internet Roundtable at the Red Rock Resort in Las Vegas. For more information on what will be covered during this… Continue

Are you using Twitter to build relationships with customers or as a promotional tool?

Posted on April 2, 2009 at 8:05am 0 Comments

Twitter Automotive A number of you have been using Twitter for some time. However, are you using the micro-blogging platform to build relationships with customers or merely as a promotional tool?



Just posted an article about this on Headlighblog.com that includes guidelines on how to best use Twitter, including:



* Engage with your audience



* Provide helpful contributions



* Monitor your brand



* ... but don't overshadow your brand



The… Continue

Android gets in the driver’s seat

Posted on December 16, 2008 at 1:11pm 0 Comments

In past articles in this series, we’ve talked about the emerging meme of phone-car convergence. It is difficult to predict what sorts of automobiles will emerge, or how innovative automobile companies are willing to be in this volatile economic climate, but as we study trends in the two seemingly distinct technology areas of automobiles and cellphones, it is becoming clear that cars are well on their way to…

Continue

Comment Wall (1 comment)

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At 9:35pm on October 21, 2008, Ralph Paglia said…
Mary,

It is great to see you here... I am in my home office all week working on several Digital Marketing proposals after one of those too-much-travel weeks facilitating Digital Advertising Dealer Summits that started in Phoenix, then Dallas, followed by Houston on Thursday and finishing with a Summit Meeting in San Antonio, TX. I am in my home office preparing for next week's gun fight and trying to get caught up on expense reports.

On behalf of both myself, and the rest of the 1,450+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,450 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369


Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
 
 
 

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