In todays digital marketing space, there are many different companies doing many different things to try and capture an audience or a market. Many of them claiming to reach the "right audience".…Continue
"You would think this is standard considering how much parts and service brings in revenue wise. They still get no love in the maketing side in many cases. Hopefully as marketing companies / exec's get smarter and dealerships get smarter with…"
What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
"This is good info. This helps dealerships (who don't already) start looking at other metrics, other than the archaic (phone calls and emails), to gauge their overall results, ROI, traffic, leads, etc. Mobile is a tidal wave of changing consumer…"
"I agree with the types of videos and you make a good point. I think an important aspect is the quality of the videos. People get frustrated viewing grainy or low quality video content and are more apt to tune out of them. If the video quality is…"
In todays digital marketing space, there are many different companies doing many different things to try and capture an audience or a market. Many of them claiming to reach the "right audience". Social media sites, TV, radio, and newspaper are all mass audiences, yet so much money is spent trying to reach the "right audience" within the mass audience. So to a dealership, what is a 100% car shopping audience / market worth?See More
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