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michael goldstein
  • Brighton, CO
  • United States
  • Cars.com
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What is an Audience Worth?

Started Dec 21, 2012 0 Replies

In todays digital marketing space, there are many different companies doing many different things to try and capture an audience or a market. Many of them claiming to reach the "right audience".…Continue

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Latest ADM Activity - Click "More" at bottom!

michael goldstein commented on Chris Branum's blog post Give Your Service & Parts Customers Quality Video in 2013
"You would think this is standard considering how much parts and service brings in revenue wise. They still get no love in the maketing side in many cases. Hopefully as marketing companies / exec's get smarter and dealerships get smarter with…"
Feb 1, 2013
michael goldstein joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Jan 16, 2013
michael goldstein commented on Joe Schwartz's blog post Why Automotive Mobile Marketing is So Important [Infographic]
"This is good info. This helps dealerships (who don't already) start looking at other metrics, other than the archaic (phone calls and emails), to gauge their overall results, ROI, traffic, leads, etc. Mobile is a tidal wave of changing consumer…"
Jan 16, 2013
michael goldstein liked Stan Sher's blog post The Internet Manager of 2013
Jan 4, 2013
michael goldstein and Ralph Paglia are now friends
Jan 3, 2013
michael goldstein commented on Josh Vajda's blog post Five Types of Video to Include in Your 2013 Marketing Plan
"I agree with the types of videos and you make a good point. I think an important aspect is the quality of the videos. People get frustrated viewing grainy or low quality video content and are more apt to tune out of them. If the video quality is…"
Jan 3, 2013
michael goldstein posted a discussion

What is an Audience Worth?

In todays digital marketing space, there are many different companies doing many different things to try and capture an audience or a market. Many of them claiming to reach the "right audience". Social media sites, TV, radio, and newspaper are all mass audiences, yet so much money is spent trying to reach the "right audience" within the mass audience. So to a dealership, what is a 100% car shopping audience / market worth?See More
Dec 21, 2012
michael goldstein is now a member of Automotive Digital Marketing ProCom
Dec 21, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cars.com
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
303-579-7022
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.cars.com
YOUR Email address for business contacts
mgoldstein@cars.com
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.mountainstatestoyota.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
vinSolutions

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