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Mary S. Butler
  • Female
  • New York, NY
  • United States
  • Editor,
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Mary S. Butler's ADM Blog

Digitally Electrifying Vehicle Ownership

Posted on March 30, 2011 at 6:10pm 0 Comments

By Neal Gorevic


This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

Fleet of electric taxis in New York City in 1890s

In 1899 and 1900,…


Turning check-ins into opportunities to grow your business and reward loyal customers

Posted on October 31, 2010 at 12:36pm 0 Comments

Location-based services mapped Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?

At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…


Location-based services: The hottest segment in social media

Posted on October 4, 2010 at 10:43am 0 Comments

By Eric Miltsch

Location-based services check-ins mapped

Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.

Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are rewarded with badges, stickers or points -- satisfying the… Continue

Bentley tries its hand at digitally revealing its redesigned Continental GT

Posted on September 27, 2010 at 8:10am 0 Comments

By Rachna Sundaram

On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the…

Ford’s American Journey 2.0 – Redux

Posted on May 24, 2010 at 9:08am 0 Comments

By Cristina Lawrence

@AJtheFiesta When I was checking @AJTheFiesta’s twitter stream the other day, I learned that AJ was hungry (“AJ needs food. (Fuel level is 24%)”), and was having a generally good day (“No pain! Current conditions: fair (day)”). For a split second, I forgot that AJ is one of two net-connected 2011 Ford Fiesta test cars on the… Continue

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At 8:28pm on October 15, 2009, M.S. Butler said…
No, nothing like that. Actually, has more to do with my work email address changing (due to domain change) and the need for me to create a profile associated with my personal email. As I had already used my name with my original account, I went w/my initials for this one.
At 11:44pm on October 9, 2009, Ralph Paglia said…
MSB, I am curious as to why you removed your name from your profile and changed it to your initials... Wan anyone harassing you because of your membership in the ADM Community?

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