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Mary S. Butler
  • Female
  • New York, NY
  • United States
  • Editor, Headlightblog.com
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  • Dan Moore
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Mary S. Butler joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Apr 18, 2013
Mary S. Butler liked Ralph Paglia's group Content Marketing
Apr 18, 2013
Mary S. Butler left a comment for Killol Bhuta
"Hi Killol, Would love to get in touch with you about a panel I am organizing/moderating on omnichannel marketing and sales for the 2012 J.D. Power Automotive Marketing Roundtable. I just left you a voice message with my contact phone number. If you…"
Jun 26, 2012
Mary S. Butler replied to J.D. Rucker's discussion Where are YOU Going? Digital Dealer? Driving Sales? JD Power?
"I'm going to the J.D. Power Automotive Internet Roundtable."
Sep 9, 2011
Mary S. Butler's blog post was featured

Digitally Electrifying Vehicle Ownership

By Neal Gorevic This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership. In 1899 and 1900,…See More
Mar 30, 2011
Mary S. Butler posted a blog post

Digitally Electrifying Vehicle Ownership

By Neal Gorevic This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership. In 1899 and 1900,…See More
Mar 30, 2011
Mary S. Butler's blog post was featured

Turning check-ins into opportunities to grow your business and reward loyal customers

Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…See More
Oct 31, 2010
Mary S. Butler posted a blog post

Turning check-ins into opportunities to grow your business and reward loyal customers

Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…See More
Oct 31, 2010
Mary S. Butler and Anirban Das are now friends
Oct 31, 2010
Mary S. Butler was featured
Oct 12, 2010
Mary S. Butler's blog post was featured

Location-based services: The hottest segment in social media

By Eric MiltschWelcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are rewarded with badges, stickers or points -- satisfying the need for self-accomplishment. Users can…See More
Oct 10, 2010
Mary S. Butler was featured
Oct 7, 2010
Mary S. Butler posted a blog post

Location-based services: The hottest segment in social media

By Eric MiltschWelcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are rewarded with badges, stickers or points -- satisfying the need for self-accomplishment. Users can…See More
Oct 4, 2010
Mary S. Butler joined Ralph Paglia's group
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Statistics, Data Charts and Infographic Illustrations

For the sharing of relelvant auto industry data and discussions about Statistics, Data Charts and Infographic Illustrations.
Sep 30, 2010
Mary S. Butler commented on Ralph Paglia's blog post Ten Sexiest Women in Social Media
"@Rob, you are right -- I can't wait to see the Top 10 Sexiest Men in Social Media post! :)"
Sep 30, 2010
Mary S. Butler's blog post was featured

Bentley tries its hand at digitally revealing its redesigned Continental GT

By Rachna SundaramOn Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the 2010 Paris Motor Show next…See More
Sep 30, 2010

ADM Profile Information

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Editor, Headlightblog.com
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Media or Journalist, Not Applicable
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6466960157
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http://www.headlightblog.com
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What will YOU contribute to the ADM Community?
Senior Content Strategist for Razorfish; Editor of Headlightblog.com
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http://dealers.cars.com
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http://www.twitter.com/headlightblog
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Mary S. Butler's ADM Blog

Digitally Electrifying Vehicle Ownership

Posted on March 30, 2011 at 6:10pm 0 Comments

By Neal Gorevic

 

This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

Fleet of electric taxis in New York City in 1890s

In 1899 and 1900,…

Continue

Turning check-ins into opportunities to grow your business and reward loyal customers

Posted on October 31, 2010 at 12:36pm 0 Comments

Location-based services mapped Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?



At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…

Continue

Location-based services: The hottest segment in social media

Posted on October 4, 2010 at 10:43am 0 Comments

By Eric Miltsch



Location-based services check-ins mapped

Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.



Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are rewarded with badges, stickers or points -- satisfying the… Continue

Bentley tries its hand at digitally revealing its redesigned Continental GT

Posted on September 27, 2010 at 8:10am 0 Comments

By Rachna Sundaram



On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the…
Continue

Ford’s American Journey 2.0 – Redux

Posted on May 24, 2010 at 9:08am 0 Comments

By Cristina Lawrence

Headlightblog.com



@AJtheFiesta When I was checking @AJTheFiesta’s twitter stream the other day, I learned that AJ was hungry (“AJ needs food. (Fuel level is 24%)”), and was having a generally good day (“No rain...no pain! Current conditions: fair (day)”). For a split second, I forgot that AJ is one of two net-connected 2011 Ford Fiesta test cars on the… Continue

Comment Wall (2 comments)

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At 8:28pm on October 15, 2009, M.S. Butler said…
No, nothing like that. Actually, has more to do with my work email address changing (due to domain change) and the need for me to create a profile associated with my personal email. As I had already used my name with my original account, I went w/my initials for this one.
At 11:44pm on October 9, 2009, Ralph Paglia said…
MSB, I am curious as to why you removed your name from your profile and changed it to your initials... Wan anyone harassing you because of your membership in the ADM Community?
 
 
 

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