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As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…Continue
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.
1. Ads on Social Media
As we covered in…Continue
You may already be familiar with the idea of the “shared economy,” or “sharing economy.” Odds are, you’ve participated in it. Airbnb, Lyft, Uber, TaskRabbit, or SideCar, to name a few, have succeeded in similar business strategies, where people can offer their homes, cars, time, or space to those who want affordable rates and better choices. These companies offer competitive prices and more customized…Continue
Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?
https://i1.wp.com/media272.com/wp-content/uploads/2018/08/facebook_advertising_media272.png?resize=300%2C143&ssl=1 300w" sizes="(max-width:…Continue
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to…Continue