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jon nigbor
  • Male
  • Portland, OR
  • United States
  • Media272, Inc.
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jon nigbor's ADM Discussions

Not everything is digital is it?

Started this ADM discussion. Last reply by Big Tom LaPointe Oct 11, 2013. 1 Reply

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Latest ADM Activity - Click "More" at bottom!

jon nigbor's blog post was featured

Marketing Insights from Castrol Oil

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil provides their shop. How does he address…See More
Feb 21
jon nigbor posted a blog post

Marketing Insights from Castrol Oil

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil provides their shop. How does he address…See More
Feb 18
jon nigbor posted a blog post

Marketing Insights from Castrol Oil

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil provides their shop. How does he address…See More
Feb 15
jon nigbor posted a blog post

A Lesson in Successful Marketing from Rytec High Performance Doors

When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?If there’s one company that excels in this area of marketing,…See More
Jan 18
jon nigbor posted a blog post

The Overlooked Key to Attracting and Retaining Customers

Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find out.Any…See More
Dec 11, 2018
jon nigbor's blog post was featured

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is. To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days, he spends a significant amount of time on social media each…See More
Nov 19, 2018
jon nigbor posted a blog post

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is. To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days, he spends a significant amount of time on social media each…See More
Nov 12, 2018
jon nigbor's blog post was featured

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.1. Ads on Social MediaAs we covered in…See More
Oct 28, 2018

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Media272, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Associate, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Motorcycle Dealer, Consultant, Powersports Dealer, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist
Your Business Phone Number ie: 555-345-1234
800.272.7222
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://media272.com
Email address for business contacts
jon.nigbor@media272.com
Your Mobile Phone, Direct Business Line or Alternate Number
503-230-0406
Select All franchises/brands you are associated with
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 13-Ford, 15-Honda, 16-Hyundai, 17-Infiniti, 19-Jaguar, 20-Jeep, 21-Kia, 26-Lotus, 27-Maserati, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 32-Mitsubishi, 33-Nissan, 36-Ram, 39-Smart, 40-Subaru, 42-Tesla, 46-Volkswagen, 47-Volvo, 44-OEM Certified Used Vehicles, 45-HD Truck Dealer
ADM is a Professional Network, describe: "Why should anyone do business with you?"
The video work we do is fun. People want to watch it. It is relevant, authentic and influential.

Our views eclipse most dealer videos by 10-100x. We have high view counts because we are the most successful organically.

We engage your customers and prospects to influence in market consumers to consider you.
"What will YOU contribute to the ADM Community?"
The video work we do is fun. People want to watch it. It is relevant, authentic and influential.

I've been in the industry since 1991 and car crazy since I turned 16 in 1976. I understand many of the challenges that face car dealers and help solve some of them.

I've successfully started and sold two technology companies; one in the 1990's that was a leader in telecommunications for over $50m then another in 2011 that was the technology behind ebooks and the leader in ebook distribution for $90m.
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/letsgotestdrive
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/media272
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://youtube.com/video272focus

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Jon nigbor's ADM Blog

Marketing Insights from Castrol Oil

Posted on February 18, 2019 at 10:30am 0 Comments

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil…

Continue

A Lesson in Successful Marketing from Rytec High Performance Doors

Posted on January 18, 2019 at 10:30am 0 Comments

When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?

If there’s one company that excels in this area of…

Continue

The Overlooked Key to Attracting and Retaining Customers

Posted on December 11, 2018 at 11:30am 0 Comments

Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…

Continue

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

Posted on November 12, 2018 at 12:30pm 0 Comments

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.



guy on laptop

To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…

Continue

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Posted on October 23, 2018 at 11:00am 0 Comments

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

Continue

Comment Wall (3 comments)

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Join Automotive Digital Marketing

At 11:08am on January 10, 2008, Jonah Jones said…
Most Deffinitely!
At 6:05pm on January 9, 2008, Jonah Jones said…
Gave your name to Kendall Billman to call... check out what he has going on...
At 6:33pm on January 8, 2008, Ralph Paglia said…
It is great to see you here... I am thrilled and delighted that you have joined our community... Welcome and THANK YOU!

We are all looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
 
 
 

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