Posted on February 3, 2009 at 1:41pm
Today’s market is affecting the types of customers who respond to traditional advertising.
Television, radio and the newspaper are driving in more and more credit challenged shoppers.
Unfortunately, the same market climate has made the banks unwilling to extend credit to these people without enormous hedge fees. It has become difficult to sell cars to these people, let alone make a fair profit from them.
These credit-challenged people in need of transportation are… Continue