Automotive Digital Marketing

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Amy Rothenberger
  • 49, Female
  • Elk Grove, CA
  • United States
  • Nissan of Elk Grove Infiniti of Elk…
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Amy Rothenberger's ADM Friends

  • Peter Duffy
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  • Tobias Sedillos
  • Social Dealer
  • Michael Kelly
  • Dan Perez
  • John Driebe
  • Arnold Tijerina
  • Andres (Andrew) Bustillos
  • Matt Lamoureux
  • Todd Mathews
  • Chris Hanson
  • Ralph Paglia

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Amy Rothenberger's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Nissan of Elk Grove Infiniti of Elk Grove Mazda of Elk Grove Fisker of Elk Grove
Elk Grove, California
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
Fisker, Infiniti, Mazda, Nissan
"What will YOU contribute to the ADM Community?"
I have been in the automotive business since January 1999. I started out selling Chevy trucks to ranchers in Colorado, moved back home to Pennsylvania and sold Chevy's and Oldsmobiles, and then moved out to California in 2001 and joined my current auto group. After a year of selling Nissan's, we created a position for me to build and run a Client Relations Departments, and in March 2006 I took over our e-Commerce as well.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions,
INTERNET LEAD Suppliers You are using now, or in the past
Autobytel, AutoUSA, iMotors, AutoNetUSA, NewLeadsPlus,, CUDL Autosmart,
ADP, Other
Used Car Inventory Management Solutions You Have Used
Not Applicable

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Comment Wall (7 comments)

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At 3:35pm on December 13, 2010, x said…

Like Ralph said I like the profile picture too. (I tried to get one like that for myself but the bird won't stay still long enough ! )

At 8:34am on April 24, 2009, Ralph Paglia said…

I love your Mazda Community!!! You are off to a great start with the customized header and background images... The photo slideshow on the homepage is very effective, and I see you built and installed a custom widget... Wow, I am impressed and am looking forward to seeing you develop the site, as well as being a contributor/user.

Thank you for taking action and helping your dealer to enter this world of social marketing!
At 6:07pm on April 22, 2009, Ralph Paglia said…

Yes, you need to pay the fee to control the ad space and I do believe it is well worth it... Also, you need to have your own URL assigned and pay Ning for the right to redirect... There are some problems with SEO on this problem if you let it remain as a subdomain of ning... Point your own URL from the beginning so people do not save the ning domain in their favorites.
At 5:54pm on April 22, 2009, Ralph Paglia said…
Love the profile photo... And I added Fisker to the menu of franchises in the member profile question about dealer brands.
At 7:41am on April 22, 2009, Ralph Paglia said…
It was great to meet you at Digital Dealer! Thank you for coming to my Web 2.0 session and I would like to hear more about how your efforts towards establishing online communities works out...
At 9:53am on March 2, 2009, Ralph Paglia said…
Mr. Rothenberger,

Welcome to the ADM Professional Community! It is great to see you here... I am in my home office in Gilbert, AZ preparing for my work with several OEM's in California this week. Anyways, despite the fact that I should be doing something else, like revising internal digital marketing documents, or working on new digital advertising proposals, I just had to go online to see if there were any new Automotive Digital Marketing Professional Community members that I have not welcomed yet... Shazam, there you were, a recent addition to the ADM Professional membership that I have not yet welcomed to our community!

On behalf of both myself, and the rest of the 2,000+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and both your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to 1,000 GB (a Terabyte) of valuable content. So, any useful files you upload to take advantage of all this extra capacity, and share with your ADM colleagues is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate it if you could please take the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of January 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,000 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:
At 9:21am on February 25, 2009, Todd Mathews said…
Just wanted to invite you to our new group.
Please feel free to join us in this new discussion, we would love your feedback.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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