"Many dealers have yet to realize that "transparency" is a USP and those that have are building an engaged and loyal client base that will soon become their social marketing tsunami and wash all the other competitors out to sea."
"The simple answer to your question is; because accountabilty is not part of the process. The Dealer/GM's do not hold their Sales Manager accountable for their internet process and the Sales Managers don't want to be responsible for the…"
What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
This exciting presentation, based on the best-selling book “YOU Are the Brand, Stupid!” will provide you with an insider’s playbook for gaining priceless publicity and increased sales…all by leveraging your greatest resource: YOU!During this easy-to-follow 1 hour webinar, you’ll learn how you can establish yourself as a respected industry expert in your market. Whether you own your own dealership or work for someone else, this invaluable session can take your career and business to the next…See More
"Yes of course, but the question was specific to "how do you source walk-in customers". I think these forum questions and responses could be so much more valuable if we all tried to stay on the specific thread topic, so if one wanted to…"
"All the showroom traffic should be tracked by the sales manager at the time of the TO, but the most important "traffic" to source acurately is the traffic that converts to a sale. By making the collection of this data a responsibility…"
"A BDC run by someone other than a seasoned sales/desk manager is like fielding a double A team at the World Series, you can play but you wont win. But whether you have a BDC or a direct sales business model for internet leads, your success will be…"
May 7, 2012
William Finsilver is now a member of Automotive Digital Marketing Professional Community
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