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Bill Cosgrove
  • Male
  • Harrisburg, PA
  • United States
  • One Big Broadcast
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have focused on creating value for my customers, my employers and my own businesses my entire career. For over 36 years, over eighteen of them in the Automotive Sector, I have gain my experience through building businesses in various sectors both here and abroad and by working with, listening to and learning from some very talented people In The Automotive, Marketing, Retail and Service Industries. This has given me an “out of the box perspective” that I bring in working with my clients to create more value within their organization to achieve a higher level of success.
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One of the rules of value creation is: if your actions don’t create value, then your actions decrease value. If your sales or marketing presentation does not increase the perceived value of your products or services, it decreases the value your customers or prospects perceive they get from you.
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Bill Cosgrove's ADM Blog

Truth In Marketing And The Customer Experience

Posted on June 27, 2015 at 5:55am 0 Comments

If you have been looking at today's online marketing through the eyes of your vendors then you need to take off your rose colored glasses and read about the things that they you may not be hearing.

This article is not meant to scare you although it may shock you and make you angry but to give you alternatives that do work. And please point out where anything that you will read here is wrong.

You will be presented with how today's online marketing may be working more against you…


Your W.I.T.T.S hold the keys to Social Success

Posted on February 28, 2014 at 5:53am 0 Comments

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.

There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S

Crowdsourcing is the…


The Dark Side of Social Media

Posted on February 18, 2014 at 8:57am 0 Comments

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked to throughout this article.

It is sometimes it is…


Don't Push Me?

Posted on February 17, 2014 at 3:50am 0 Comments

Most of the actions we take in marketing are oriented in two directions: First we present our products / services for users to find us when they make a spontaneous decision and perform an action that had not been raised in advance or the Push strategy (Outbound Marketing).  Secondly using content to draw someone with content when they have a…


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