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Bill Cosgrove
  • Male
  • Harrisburg, PA
  • United States
  • One Big Broadcast
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Latest ADM Activity - Click "More" at bottom!

Bill Cosgrove liked Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
Aug 1
Bill Cosgrove posted a blog post

Truth In Marketing And The Customer Experience

If you have been looking at today's online marketing through the eyes of your vendors then you need to take off your rose colored glasses and read about the things that they you may not be hearing.This article is not meant to scare you although it may shock you and make you angry but to give you alternatives that do work. And please point out where anything that you will read here is wrong.You will be presented with how today's online marketing may be working more against you than for you and…See More
Jun 27
Steve Duff and Bill Cosgrove are now friends
Apr 4, 2014
Reigna Fall liked Bill Cosgrove's blog post Your W.I.T.T.S hold the keys to Social Success
Feb 28, 2014
Bill Cosgrove posted a blog post

Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us. There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting…See More
Feb 28, 2014
Arlene Peña liked Bill Cosgrove's blog post America's New Baby Boomers
Feb 20, 2014
Bill Cosgrove's blog post was featured

The Dark Side of Social Media

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked to throughout this article. It is sometimes…See More
Feb 18, 2014
Bill Cosgrove posted a blog post

The Dark Side of Social Media

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked to throughout this article. It is sometimes…See More
Feb 18, 2014
Bill Cosgrove joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Feb 17, 2014
Bill Cosgrove posted a blog post

Don't Push Me?

Most of the actions we take in marketing are oriented in two directions: First we present our products / services for users to find us when they make a spontaneous decision and perform an action that had not been raised in advance or the Push strategy (Outbound Marketing).  Secondly using content to…See More
Feb 17, 2014
Bill Cosgrove posted a blog post

America's New Baby Boomers

According to Nielson, The Hispanic consumer represents the greatest potential for sustained growth in the U.S. today. At the current rate of expansion, Hispanics will drive population growth and, in turn, consumption in America for the next generation. Reaching Hispanics effectively should be at the top of every marketer’s to-do list. Hispanics actively embrace new technologies and platforms, while keeping close ties to their roots, especially language. And while Hispanics do consume…See More
Feb 13, 2014
Bill Cosgrove posted a blog post

Are You Listening? [Video]

Listen and learn is what we all must do in today’s customer centric marketplace both through both social media channels and direct communication. But if we think about it listening, the central part of communication, is an art form that for many is not something that is done well or worse- not at all. Listening is the ability…See More
Feb 11, 2014
Alexander Lau commented on Bill Cosgrove's blog post Know These Must Have Social Media Marketing Tools
" https://bufferapp.com/app https://hootsuite.com/dashboard Cheaper and much more supported than the "Automotive Social Application" providers out there."
Feb 4, 2014
Bill Cosgrove posted a blog post

Know These Must Have Social Media Marketing Tools

Below I have outlined some examples of how you can setup and implement an onsite social community to start reaping the multitude of benefits and good will that no other form of marketing or rewards program can offer. The possibilities are only limited to your creative ideas.* The benefits that these communities will…See More
Feb 3, 2014
Bill Cosgrove posted a blog post

Make Your Customers Brand Ambassadors [Video]

Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand for good or ill, as your actions generate…See More
Oct 28, 2013
Bill Cosgrove's blog post was featured

Social Communities Can Redefine the Customer Experience

Social Communities can redefine the customer experience and how businesses interact with their customer base by taking rewards programs, customer service and feedback to a whole new level.Onsite Social Communities shifts customer support and service to being part of the brand marketing mix.Onsite Communities brings…See More
Oct 18, 2013

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One Big Broadcast
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Marketing Services Provider
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717-889-0384
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http://onebigbroadcast.com
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gemanativa@msn.com
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717-395-8773
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have focused on creating value for my customers, my employers and my own businesses my entire career. For over 36 years, over eighteen of them in the Automotive Sector, I have gain my experience through building businesses in various sectors both here and abroad and by working with, listening to and learning from some very talented people In The Automotive, Marketing, Retail and Service Industries. This has given me an “out of the box perspective” that I bring in working with my clients to create more value within their organization to achieve a higher level of success.
"What will YOU contribute to the ADM Community?"
One of the rules of value creation is: if your actions don’t create value, then your actions decrease value. If your sales or marketing presentation does not increase the perceived value of your products or services, it decreases the value your customers or prospects perceive they get from you.
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.linkedin.com
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http://comprocoches.us
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DEALER MANAGEMENT SYSTEMS (DMS) You use
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Used Car Inventory Management Solutions You Use
Not Applicable

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Bill Cosgrove's ADM Blog

Truth In Marketing And The Customer Experience

Posted on June 27, 2015 at 5:55am 0 Comments

If you have been looking at today's online marketing through the eyes of your vendors then you need to take off your rose colored glasses and read about the things that they you may not be hearing.

This article is not meant to scare you although it may shock you and make you angry but to give you alternatives that do work. And please point out where anything that you will read here is wrong.

You will be presented with how today's online marketing may be working more against you…

Continue

Your W.I.T.T.S hold the keys to Social Success

Posted on February 28, 2014 at 5:53am 0 Comments

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.



There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S



Crowdsourcing is the…

Continue

The Dark Side of Social Media

Posted on February 18, 2014 at 8:57am 0 Comments

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked…

Continue

Don't Push Me?

Posted on February 17, 2014 at 3:50am 0 Comments

Most of the actions we take in marketing are oriented in two directions: First we present our products / services for users to find us when they make a spontaneous decision and perform an action that had not been raised in advance or the Push strategy…

Continue

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