Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

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Web Benninghoven
  • Male
  • Cape Coral, FL
  • United States
  • Bentley of Naples
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  • Groups (5)
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Web Benninghoven's ADM Friends

  • Josh Vajda
  • Eric Abramson
  • Pat DeFilippo
  • Jennifer Schrader
  • Rob Fontano
  • Blaine Twilley
  • Chris Hanson
  • Mark Burack
  • Tom Raines
  • Ralph Paglia

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Web Benninghoven's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Web Benninghoven commented on Amanda Ryan's blog post Listen to your Facebook Page; It Is Telling You Something.
"Finding and creating content that is cool, interesting and most importantly relevant is the hardest part of the task.  You'll see in the feedback you get when you've hit one out of the part.  Then go find the next one.…"
May 28, 2013
Web Benninghoven liked Amanda Ryan's blog post Listen to your Facebook Page; It Is Telling You Something.
May 28, 2013
Web Benninghoven left a comment for Audra Macon
"Hey!  You rockstar!  Glad you signed up.  It'll help keep you ahead of everyone else. "
May 16, 2013
Web Benninghoven commented on CDK Global's blog post Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive
"Fast & Easy wins just about every time.  Customers gravitate to the dealer that makes what they hate the least painful experience.  "
Sep 27, 2012
Web Benninghoven joined Manny Luna's group

Winning the Zero Moment of Truth

 The way we shop is changing and marketing strategies are simply not keeping pace.  Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy.  Today we're all digital explorers, seeking out online ratings, social media-based  peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.At…See More
Sep 1, 2012
Web Benninghoven joined Ralph Paglia's group

Reputation Management Using DealerRater

Using as part of an automotive digital marketing reputation management strategy.
Sep 1, 2012
Web Benninghoven commented on Rob Fontano's blog post The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!
"Rob, I've been talking about that for years.  I think we hang on to stuff because it's what we know.  At some point, any of us that have done this a while found success that way.  But is not how people want to do business.…"
Apr 6, 2012
Web Benninghoven updated their profile
Mar 30, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Bentley of Naples
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Consultant
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
2-Aston Martin, 23-Land Rover, 27-Maserati, 36-Rolls-Royce
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Unique online sales process. Servicing the majority of our clientele is outside our area.
"What will YOU contribute to the ADM Community?"
Sales Manager for 22+ years. Developing Successful Internet Sales Departments since 1994.
Reynolds Web Solutions, The Cobalt Group,, AutoOne Media, BusinessRater,
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors,, Jumpstart, NewLeadsPlus,, CarSmart, DealerLink, eLeads,,
Reynolds ERA, Not Applicable
Used Car Inventory Management Solutions You Use
vAuto, vinSolutions, InventoryPro (DealerTrack), Not Applicable

Comment Wall (1 comment)

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At 9:19am on November 23, 2008, Ralph Paglia said…

It is great to see you here... I am working out of my home office as I recover from a bout with Pneumonia and hanging out on ADM seems to be very effective therapy!

On behalf of both myself, and the rest of the 1,600+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,600 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

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