Automotive Digital Marketing

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VJ's ADM Friends

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  • Cort Johnson
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  • Kelly A. Kennedy
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VJ's ADM Discussions

QR Codes and what is your preferred usage of it.

Started this ADM discussion. Last reply by Stan Bradbury Apr 26, 2011. 6 Replies

Craigslist and Inventory

Started this ADM discussion. Last reply by Tim Jennings Feb 5, 2009. 9 Replies


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The German in America, who made selling German cars his business

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Dealership Marketing Professional - Tier 3
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Select All franchises/brands you are associated with
3-Audi, 30-Mercedes-Benz, 31-MINI, 35-Porsche, 47-Volvo
"What will YOU contribute to the ADM Community?"
Well VJ is more likely my pseudonym and in real the initials of my first and last name. I've learned, when I came in 2001 to the U.S. from Germany that Americans who I met and had on the phone had difficulties to pronounce my name. So to make a long story short I decided to go with VJ and it works.

I truly love my career and I am passionate about this profession and the daily challenges we all face.
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INTERNET LEAD Suppliers You are using now, or in the past
Used Car Inventory Management Solutions You Have Used
InventoryPro (DealerTrack)

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VJ's ADM Blog

New Years Resolution - Don't loose weight rather GO MOBILE!

Posted on December 28, 2011 at 9:00am 0 Comments

A few more days and we will say finally Good Bye to 2011 and a hopeful "Hello 2012". With blog posts, articles and predictions all over the net on "what will bring 2012", I wanted to focus on one "item" you should definitively have on your Resolution List 2012...

- M O B I L E M A R K E T I N G -

With an enormous increase of consumers upgrading from regular cell phones to smartphone devices (31% of 271 million phone subscribers using now smart devices [Nielsen…


Conclusion of my Top 15 Free Tools To Monitor Social Media - Part 3

Posted on October 5, 2011 at 6:34am 0 Comments

Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I hope that you found at least one new tool in the last 3 weeks, which was a "new one" for you, and I wish you and your endeavor "Social Media Marketing" success!

Here are my last five freebies:



15 Free Tools To Monitor The Social Media Sphere (Part II)

Posted on September 28, 2011 at 9:41am 0 Comments

Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, these tools were used by me during my "active" duty as an eCommerce Director for several dealer groups and I hope that you will find the tools #6 to #10 as useful as I did. Here we go:

Kurrently: Shows…


15 Free Tools To Monitor The Social Media Sphere (Part I)

Posted on September 21, 2011 at 7:03am 0 Comments

As an e-Commerce guy, what would make my life easier when looking for specific data and news? How can I find short, to-the-point information when writing my next dealer blog post about model XYZ? And last but not least, who is actually talking about our cars, the automotive industry and/or our dealership right now?

These are the questions that inspired this post on the 15 free tools I use to monitor the social media sphere.…


3 "must DO" Internet Department tips, which everybody "should've done" by now

Posted on July 7, 2011 at 1:48pm 0 Comments

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of these…


Comment Wall (10 comments)

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At 7:36am on December 30, 2009, Joey Abna said…
Questions were answered, Cobalt just offers on page SEO. Maybe you could also train your seo specialists in off page seo so they can offer dealers a fuller picture of how search engines work.
At 1:28am on March 28, 2009, Grant Cardone said…
thank you so much for saying that!
At 3:01pm on March 1, 2009,
Tim Elliott
VJ ,

Thanks .

Let me know about your results of the new products . I want "real world" when I make recommendations to my dealers . has some new offerings that I'm closely tracking . It's all about measurability and tracking your ROI .

Best ,


If I can be of any help please feel free to reach out
At 8:19am on February 9, 2009,
Hi VJ -
I liked your latest blog. I have been in those shoes plenty of times. You go from internet manager to marketing manager in the blink of an eye. In your blog you mentioned saving money, but still increasing sales and leads. Our company has a new tool that just may do the trick for you. We host manufacturer incentives and rebates on dealer sites and it is also a great lead converter! Let me know if you would like to try it out on your site(s) for a month (we'll let you try it for free) will be amazed with the amount of hits it will receive! (between 600-1200 per month) We track all information and provide you with a report at the end of the month.

Check out our site
some sites with our program are ,

Give me a quick call or email to get started or if you have any questions.

Nick Umbs
Incentive Research LLC
At 10:41pm on February 3, 2009, Grant Cardone said…
yes i have in fact one of his marketing companies is about to take on my seminars. thanks for enjoying the article... you can them sent to your email each week by going to
At 11:15am on October 15, 2008, David Wassmann said…
Thanks VJ for the heads up...hope business is good for may have noticed we're in Michigan as well (Bloomfield Hills).
At 6:37pm on October 8, 2008, Steve Farr said…
Thanks VJ! Great to hear that you are so pleased with the Outsell Live Chat service and that it is helping you generate more leads and sales from your website (always the best source for leads). Our data show that the Outsell Live Chat service is consistently one of the top three sources based on close rate at a 10:1 ROI - interested to hear if you are seeing similar results. We enjoy partnering with automotive leaders like yourself to make more efficient use of precious internet marketing dollars in today's tough market.

We also have a great offering to generate more sales and service opportunities from your current customers. Let me know, Paul Monskey or I would be happy to discuss with you any time.

And yes, I root for the Spartans, except for one weekend each year - when it is Go Blue!
At 6:18pm on October 7, 2008, Todd W. Rankin said…
Thanks Volker. Right now, with the VC money behind us and year 2 of steady ad revenue growth, GSTV growth is focused on expanding beyond the top 20 markets, and entering Seattle, Minny, Cleveland, St. Louis, Sacramento, etc. Not sure when or if we will ever make it to "the gas stations" in the Lansing DMA. We appreciate your support tho. The domestics have all advertised with us, including a steady commitment from Chevrolet. Now, we only need an import manufacturer to realize how GSTV reaches that consumer "in the mindset" of their vehicle - standing by the gas pump, near point-of-sale. :>)
At 1:19pm on March 17, 2008, Ralph Paglia said…

If you would like me to help you publish, go ahead and send me your article(s) and I will review and make suggestions as to publications they should be submitted to. If I believe the article merits, I can submit to my editorial contacts with my recommendation that they publish. We all know who the publications are, but there is a political element to getting published that is sometimes unclear to new authors.
At 8:41pm on March 16, 2008, Ralph Paglia said…

I just got checked into my hotel in Atlanta after travelling here from Phoenix, and when I went to see what was happening at our Automotive Digital Marketing community site, I saw you had recently joined.

It is great to see yet another automotive professional and industry colleague like yourself join the ADM community... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now up to 554 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel, and a guy sitting next to me for over 4 hours who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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