Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this…Continue
While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.
Until now, Tesla has bucked the system while pushing its direct-to-consumer…Continue
Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.
The most valuable currency on the planet…Continue