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Trace Ordiway
  • Male
  • Dallas, TX
  • United States
  • ADP Dealer Services
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Trace Ordiway's ADM Friends

  • Curtice Spencer
  • Ryan Copacia
  • Stan Sher
  • Sarah Myers
  • Ling Valentine
  • Jeff Wallen
  • Automotive Social Marketing
  • Amanda Wygal
  • David Patuto
  • Rick McLey
  • Brian Hetzman
  • Timothy Martell
  • Scott Empringham
  • Dwayne Shirley
  • Keith Shetterly

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Trace Ordiway's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Trace Ordiway posted a status
"NEW: Kindle Book "The Art & Science of Internet Car Sales" http://ning.it/UX25gE Cheap @ $3.65. Comments & criticisms encouraged. Thnx."
Jan 11, 2013
Trace Ordiway and Curtice Spencer are now friends
Dec 16, 2011
Trace Ordiway posted a blog post

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

They are tired of doing so much work.After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhausted.  Their eyes hurt and their heads ache.And all just because they try to launch buyer/seller relationships with car dealers.If you’ve ever tried researching and selecting a new car or truck online you know that it’s not as easy as one might think.  A typical outing starts with a Google search the leads you down a labyrinthine path through dozens…See More
Aug 7, 2011
Trace Ordiway posted a blog post

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

They don’t trust you. We both know it’s largely unfair, but they don’t trust you.  You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you. A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.   Ignoring, for the moment, issues like quality of…See More
Jul 24, 2011

Influencer
Thomas A. Kelly commented on Trace Ordiway's blog post CONFESSIONS OF A MYSTERY SHOPPER - PT 8
"Good stuff Trace, face to face vs. computer to computer, reading aloud....should shed some light...It did for me."
Jul 11, 2011
Trace Ordiway posted a blog post

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

Our team’s official Ford Motor Company job title is Digital Marketing Consultant.  Sounds cool.  I like it. But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services.  And we don’t.For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales.  But besides being too long, it’s also inadequate because it suggests (to me, anyway) that the job…See More
Jul 10, 2011
Trace Ordiway posted a blog post

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

Imagine that you run a restaurant.  Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun. But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make it out to the dining room on…See More
Jun 26, 2011
Trace Ordiway posted a blog post

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior. The issue that revealed itself this time is Over-Thinking The Lead.  I had some poor mystery shops, and from stores that should know better and do better.  When we looked for a cause it was, in most…See More
Jun 12, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADP Dealer Services
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant
REQUIRED: Your Business Phone Number
214-577-2711
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.ordiway.com/BestPracticesBlog.html
YOUR Email address for business contacts
trace@ordiway.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
214-577-2711
Select All franchises/brands you are associated with
14-GMC, -Ford..., Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
"In truth, the online car shopper is not necessarily looking for a cheaper price - but they are most certainly looking for an alternative shopping experience." - TVO

My Specialties & Areas of Expertise:
• Big Ticket Retail: Sales & Marketing
• Sales Strategies
• Product Launches/Project Management
• Web Marketing
• Ecommerce websites - creation and management
• Promotions
• Event Management
• Business Development
• Account Turnaround
• Elearning Strategies & Best Practices
• Presentations & Training
• Course Authoring
• Product Design & Development
• Media Relations
• Producing
• Start-ups Expert
"What will YOU contribute to the ADM Community?"
Former multimedia services and enterprise software salesman who came into retail car sales from the technology side after building and operating two eCommerce performance auto parts stores. 5.5 years in Internet car sales inventing it as we went along. Also a former trainer and course author, teaching presentation skills and PowerPoint design principals to technical & financial workers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.lingscars.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.automotivedigitalmarketing.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://ww.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/Ford
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/dmctraceordiway
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.thefordstory.com/ford-social-networks/?tab=youtube
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
BZ Results, The Cobalt Group, Dealerskins, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoNetUSA, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Arkona, Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable, AAX..., vinSolutions..., Liquid Motors..., eCarList..., Other

Trace Ordiway's ADM Blog

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

Posted on August 7, 2011 at 12:06pm 0 Comments

They are tired of doing so much work.



After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhausted.  Their eyes hurt and their heads ache.…



Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

Posted on July 24, 2011 at 8:10am 0 Comments

They don’t trust you.

 

We both know it’s largely unfair, but they don’t trust you. 

 

You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you.

 

A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.…

Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

Posted on July 10, 2011 at 5:57pm 1 Comment

Our team’s official Ford Motor Company job title is Digital Marketing Consultant.  Sounds cool.  I like it. 



But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services.  And we don’t.



For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales.  But besides being too long, it’s also inadequate because it…

Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

Posted on June 26, 2011 at 9:30am 0 Comments

Imagine that you run a restaurant.  



Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun.

 

But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…

Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

Posted on June 12, 2011 at 12:25pm 0 Comments

It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior. 



The issue that revealed itself this time is Over-Thinking The Lead.  I had some poor mystery shops, and from stores that should know better and do better.  When we looked for a…

Continue

Comment Wall (3 comments)

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Join Automotive Digital Marketing

At 11:10pm on January 5, 2010,
Influencer
Ling Valentine
said…
Trace,

Thanks so much for the friend tag.

I am really interested in your posts, you seem to hit the nail on the head quite often.

Ling
At 11:43am on December 14, 2008, Ralph Paglia said…
thanks for the heads up on Wild Thing... I can't believe I made that mistake! Now, I'll go correct it...
At 10:39am on December 14, 2008, Chris Hanson said…
Hey Trace, good to see you here!
 
 
 

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