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Trace Ordiway
- Male
- Dallas, TX
- United States
- ADP Dealer Services
- ADM Blog Posts (19)
- ADM Discussions (12)
- ADM Events
- Groups (6)
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Trace Ordiway's Groups
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Latest ADM Activity - Click "More" at bottom!
Trace Ordiway posted a blog postCONFESSIONS OF A MYSTERY SHOPPER - PT 10
They are tired of doing so much work.After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhausted. Their eyes hurt and their heads ache.And all just because they try to launch buyer/seller relationships with car dealers.If you’ve ever tried researching and selecting a new car or truck online you know that it’s not as easy as one might think. A typical outing starts with a Google search the leads you down a labyrinthine path through dozens…See More
Trace Ordiway posted a blog postCONFESSIONS OF A MYSTERY SHOPPER - PT 9
They don’t trust you. We both know it’s largely unfair, but they don’t trust you. You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would. They trust the OEM, but they don’t trust you. A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.” By gawd, he’s on to something. Ignoring, for the moment, issues like quality of…See More
InfluencerThomas A. Kelly commented on Trace Ordiway's blog post CONFESSIONS OF A MYSTERY SHOPPER - PT 8
"Good stuff Trace, face to face vs. computer to computer, reading aloud....should shed some light...It did for me."
Trace Ordiway posted a blog postCONFESSIONS OF A MYSTERY SHOPPER - PT 8
Our team’s official Ford Motor Company job title is Digital Marketing Consultant. Sounds cool. I like it. But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services. And we don’t.For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales. But besides being too long, it’s also inadequate because it suggests (to me, anyway) that the job…See More
Trace Ordiway posted a blog postCONFESSIONS OF A MYSTERY SHOPPER - PT 7
Imagine that you run a restaurant. Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc. Anything goes, and that’s what makes it fun. But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make it out to the dining room on…See More
Trace Ordiway posted a blog postCONFESSIONS OF A MYSTERY SHOPPER - PT 6
It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits. For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior. The issue that revealed itself this time is Over-Thinking The Lead. I had some poor mystery shops, and from stores that should know better and do better. When we looked for a cause it was, in most…See More
ADM Profile Information
- REQUIRED: Name of Your Dealership, Business or Organization:
- ADP Dealer Services
- REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
- Consultant
- REQUIRED: Your Business Phone Number
- 214-577-2711
- REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
- http://www.ordiway.com/BestPracticesBlog.html
- YOUR Email address for business contacts
- trace@ordiway.com
- Your Mobile Phone Number, Direct Business Line or Alternate Number
- 214-577-2711
- Select All franchises/brands you are associated with
- 14-GMC, -Ford..., Not Applicable
- ADM is a Professional Network, describe: "Why should anyone do business with you?"
- "In truth, the online car shopper is not necessarily looking for a cheaper price - but they are most certainly looking for an alternative shopping experience." - TVO
My Specialties & Areas of Expertise:
• Big Ticket Retail: Sales & Marketing
• Sales Strategies
• Product Launches/Project Management
• Web Marketing
• Ecommerce websites - creation and management
• Promotions
• Event Management
• Business Development
• Account Turnaround
• Elearning Strategies & Best Practices
• Presentations & Training
• Course Authoring
• Product Design & Development
• Media Relations
• Producing
• Start-ups Expert
- "What will YOU contribute to the ADM Community?"
- Former multimedia services and enterprise software salesman who came into retail car sales from the technology side after building and operating two eCommerce performance auto parts stores. 5.5 years in Internet car sales inventing it as we went along. Also a former trainer and course author, teaching presentation skills and PowerPoint design principals to technical & financial workers.
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://www.lingscars.com
- Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
- http://www.automotivedigitalmarketing.com
- INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
- http://ww.cars.com
- YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
- http://twitter.com/Ford
- YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/dmctraceordiway
- YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.thefordstory.com/ford-social-networks/?tab=youtube
- Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
- BZ Results, The Cobalt Group, Dealerskins, VinSolutions.com
- INTERNET LEAD Suppliers You Have Experience Using
- Dealix, Autobytel, AutoNetUSA, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, OTHERS
- DEALER MANAGEMENT SYSTEMS (DMS) You use
- ADP, Reynolds ERA, Arkona, Not Applicable
- Used Car Inventory Management Solutions You Use
- Not Applicable, AAX..., vinSolutions..., Liquid Motors..., eCarList..., Other
Trace Ordiway's ADM Blog
CONFESSIONS OF A MYSTERY SHOPPER - PT 10
Posted on August 7, 2011 at 12:06pm 0 Comments 0 Likes
They are tired of doing so much work.
After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhausted. Their eyes hurt and their heads ache.…
Continue
After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhausted. Their eyes hurt and their heads ache.…
Continue
CONFESSIONS OF A MYSTERY SHOPPER - PT 9
Posted on July 24, 2011 at 8:10am 0 Comments 0 Likes
They don’t trust you.
We both know it’s largely unfair, but they don’t trust you.
You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would. They trust the OEM, but they don’t trust you.
A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.” By gawd, he’s on to something.…
Continue CONFESSIONS OF A MYSTERY SHOPPER - PT 8
Posted on July 10, 2011 at 5:57pm 1 Comment 0 Likes
Our team’s official Ford Motor Company job title is Digital Marketing Consultant. Sounds cool. I like it.
But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services. And we don’t.
For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales. But besides being too long, it’s also inadequate because it…
CONFESSIONS OF A MYSTERY SHOPPER - PT 7
Posted on June 26, 2011 at 9:30am 0 Comments 0 Likes
Imagine that you run a restaurant.
Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc. Anything goes, and that’s what makes it fun.
But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…
Continue CONFESSIONS OF A MYSTERY SHOPPER - PT 6
Posted on June 12, 2011 at 12:25pm 0 Comments 0 Likes
It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits. For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior.
The issue that revealed itself this time is Over-Thinking The Lead. I had some poor mystery shops, and from stores that should know better and do better. When we looked for a…
Comment Wall (3 comments)
- At 11:10pm on January 5, 2010,
InfluencerLing Valentine said… - Trace,
Thanks so much for the friend tag.
I am really interested in your posts, you seem to hit the nail on the head quite often.
Ling
- At 11:43am on December 14, 2008,
Ralph Paglia said… - thanks for the heads up on Wild Thing... I can't believe I made that mistake! Now, I'll go correct it...
- At 10:39am on December 14, 2008,
Chris Hanson said… - Hey Trace, good to see you here!
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