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Tony Orlando
  • Boulder, CO
  • United States
  • Confident Financial Solutions
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Tony Orlando's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Tony Orlando posted a blog post

How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car. The Forbes article, part of a…See More
Jun 16, 2016
Tim J. Pyle liked Tony Orlando's blog post Compliance in Marketing: What You Need to Know
Jun 6, 2016
Jerry Thompson commented on Tony Orlando's blog post Compliance in Marketing: What You Need to Know
"Thanks for bringing up this topic Tony.  In particular on dealer websites and digital marketing Reg M (lease) and Reg Z (loan) advertising disclosure requirements are more often non-compliant than compliant.  While the root of the…"
Jun 6, 2016
Michael commented on Tony Orlando's blog post Compliance in Marketing: What You Need to Know
"The FTC guidelines for Social Media are yes, very analogous in disclosure requirements to print radio and TV as recent past. Easy Easy. Thanks Tony for this share. "
Jun 6, 2016

Influencer
Bruce from Caddyinfo.com commented on Tony Orlando's blog post Compliance in Marketing: What You Need to Know
"Good & timely article. I agree the best deals are transparent - no surprises at close."
Jun 6, 2016

Influencer
Tony Orlando posted a blog post

Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks began to pop up, giving dealers even more ways to reach…See More
May 27, 2016

Influencer
Tony Orlando's blog post was featured

Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re doing so with…See More
May 17, 2016

Influencer
Tony Orlando posted a blog post

Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re doing so with…See More
May 16, 2016
Big Tom LaPointe commented on Tony Orlando's blog post Your Best Leads Are the Free Ones
"This is powerful. If only to get sales team to move to action on that - even with the soft approach you wisely recommend. "
May 2, 2016
Big Tom LaPointe liked Tony Orlando's blog post Your Best Leads Are the Free Ones
May 2, 2016
Tony Orlando was featured
May 2, 2016

Influencer
Tony Orlando posted a blog post

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no surprise that…See More
May 2, 2016
sara callahan liked Tony Orlando's blog post How Convenient is Your Service Department?
Mar 22, 2016

Influencer
Tony Orlando's blog post was featured

How Convenient is Your Service Department?

It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not uncommon to see…See More
Mar 22, 2016

Influencer
Tony Orlando posted a blog post

How Convenient is Your Service Department?

It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not uncommon to see…See More
Mar 21, 2016

Influencer
Tony Orlando's blog post was featured

Why the Fuss Over Customer Retention?

Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other for new…See More
Jan 22, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Confident Financial Solutions
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
Your Business Phone Number ie: 555-345-1234
720-583-9148
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://lift.mycfsapp.com/
Email address for business contacts
tony.orlando@confidentfs.com
Your Mobile Phone, Direct Business Line or Alternate Number
720-583-9148
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have more than 15 years of automotive retail, OEM and 3rd party lead provider experience; 2 years dealership sales and service experience; and 13 years with both import and domestic OEMs. I spent 3 years with TrueCar, cultivating its business in the Southwest states, and maintains relationship with over 600 franchised automotive dealers and industry leaders.
"What will YOU contribute to the ADM Community?"
content. best practice.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://lift.mycfsapp.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://lift.mycfsapp.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://lift.mycfsapp.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ConfidentFS
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/Confident-Financial-Solutions-32620...
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Tony Orlando's ADM Blog

How Can We Alter Consumer Perception that Car Buying is Painful?

Posted on June 16, 2016 at 6:36am 0 Comments

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.

 

The…

Continue

Compliance in Marketing: What You Need to Know

Posted on May 27, 2016 at 5:00am 3 Comments

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.

Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…

Continue

Compliance: Minimize Risk & Maximize Profits

Posted on May 16, 2016 at 5:57am 0 Comments

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…

Continue

Your Best Leads Are the Free Ones

Posted on May 2, 2016 at 5:45am 1 Comment

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…

Continue

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