Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
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I know a lot of us use the Ning social media platform to run our automotive communities. What impact do you think Glam's purchase will have on you?
Few guys will turn down a little extra help in the dating scene -- just like few car makers will turn down the chance to add some sex appeal to their brand. With their "Date Drive" project, Volkswagen is taking advantage of this natural partnership opportunity. They're helping guys out by loaning them a new car for first dates and then making it easy for others to follow the feedback of these test drivers. Everyone's a winner. The guys get a nice car for an evening and VW gets a lot of…Continue
A new study concludes that last summer's government-funded "Cash For Clunkers" program didn't hurt car sales rates in future months, and in fact did just what it set out to do: get old, low-mileage cars off the road and stimulate auto sales in the U.S.
An analysis by Maritz Research refutes one of the main concerns over the Car Allowance Rebate Systems (CARS) program, usually called "Cash for Clunkers."…Continue